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Nothing new in digitilsation

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Digital transformation is something we liken to Y2K, brought about by the IT industry as a way of creating and driving new business opportunities, but it isn’t something new, says HEATH HUXTABLE, Consulting and Integration at Vox.

Digital transformation as a concept is something we liken to the Y2K phenomenon, brought about by the IT industry as a way of creating and driving new business opportunities, but it isn’t actually something new.

The reality is that businesses like ours, that deliver ERP solutions for brands across verticals and market segments, have been digitally transforming businesses for 25 years, we just didn’t call it that.

The ability to build an ideal solution for any organisation size or sector undoubtedly shifts closer to becoming a reality with each technology advancement, but is not fundamentally different to what we were doing historically despite its new name.

It reminds me a bit of  the artist formerly known as Prince.  His music remained the same, perhaps evolving as styles and melodies changed, but his name changed a few times over the span of his career, and each time, was timed as a means of reinvention over the decades.

A great example of early digital transformation, was the big drive to become a paperless society, community and office.  The legacy systems of today, were at the time, the modern ERP systems, that delivered this exact capability. It was, at the time, digital transformation.

Making sure that organisations  have best practice systems and processes, to automate and digitise tasks like expense claim approvals, transferring of funds and increasing customer limits, came about with the implementation of ERP.  It was / is digital transformation.

We can liken digital transformation to the process of getting the business owner of old, that used to make notes on the back of his cigarette box, and getting him to rather write it onto a system (and potentially automate and digitise some of the functionality).

The digital transformation conundrum is not that businesses aren’t doing it, it is that they are being led to believe it is a completely different business solution.  We continue to talk to our customers about streamlining business processes, becoming more efficient and finding ways to delight their customers (or clients).  You could say, businesses like ours, have got 25 years experience in digital transformation.

Where digital transformation has the greatest opportunity to transform a sector, is those verticals that have traditionally been non-high tech dependent.  We can all cite examples of digitally transformed companies in the consumer services; financial services and insurance sector, but there are a handful in the healthcare, engineering and FMCG sectors, that spring to mind.

We believe that the paradigm shift that we are currently undergoing, will necessitate non-high tech dependent organisations and industry sectors, to critically evaluate their business and prioritise digital transformation as a strategic imperative.

That, or the organisations that lag behind, risk becoming obsolete and replaced by digitally agile, automated and efficient competitors.

The upside, is that many companies are further along the digital transformation journey than they think they are, the next chapters will depend entirely on the partners they choose, the consultancy and business solutions they adopt, to drive progress.

We do not anticipate the narrative about strategic imperatives for businesses across all industries, and of all sizes to change.  2018 will continue to be characterised by digital transformation, but instead of getting caught up in the hype, we see an opportunity to better educate organisations about the systems they have in place, and how technology advancements can drive their businesses into the future.

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As selfie cameras rise, so must selfie etiquette

Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.

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You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.

Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.

I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image. 

For most, it’s already happened, and for that you can blame Ellen DeGeneres. She  choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.

Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.

It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.

Continue reading about selfie improvements through the years.

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Mickey’s 90th for SA

Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.

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As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.

The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:

  • An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
  • Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:

o   Sandton City, Centre Court: 28 September – 14 October

o   Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November

o   Canal Walk Shopping Centre. Centre Court: 16 November – 26 November

  • Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
  • Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
  • In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
  • In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
  • Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
  • Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
  • And much more – check the press for updates

“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”

Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.

South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.

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