MakerBot was synonymous with 3D printing a few years ago. But, even though it announced its lay off of factory workers, RACHEL GORDON, Technology Analyst, IDTechEx, believes that this is not the end of 3D printing.
Following the progress of MakerBot, it is easy to be despondent about the whole desktop 3D printing industry. For a short time back in 2010, MakerBot was 3D printing. Anyone who wanted a desktop 3D printer could buy a MakerBot kit or build a RepRap. MakerBot was the market leader and almost synonymous with desktop 3D printing for many years.
In April, MakerBot announced it would lay off its factory workers, outsourcing the manufacturing of all MakerBot printers to Jabil. This will reduce manufacturing costs, removing the fixed costs associated with maintaining a factory in New York City. Manufacturing in China will certainly be cheaper than in Brooklyn but MakerBot have run a “Made in America” campaign for a long time. This is another step away from the Rep Rap beginnings, and the 3D printing community are unhappy. This echoes when MakerBot announced the Replicator 2 would be closed source, after years of supporting the Open Source Hardware movement. These announcements make big waves within a small community of 3D printing enthusiasts, but it remains to be seen how much impact it has on new customers buying machines.
The slow decline of MakerBot
Before 2013, MakerBot sold an impressive 40,550 printers. When Stratasys acquired MakerBot, an IDTechEx analyst wrote, Stratasys “may have paid a very high price for a quick foothold in an ultimately relatively small market with an increasing number of competitors. If MakerBot has sold out to the big corporate world in merging with Stratasys… it got a jolly good price indeed.”
According to the Stratasys 2014 Annual Report, in that single year, MakerBot sold nearly 40,000 printers. In 2015, they sold just 18,673. In April of 2015, MakerBot laid off 100 of its approximately 500 employees and in October laid off another 80. The MakerBot storefronts in New York City, Boston, and Greenwich were all closed.
This was partly due to the poor reputation of the Smart Extruder on the 5th generation machines. Estimates for the mean time before failure for the MakerBot Smart Extruder were between 300 and 500 hours. Jonathon Jaglom, CEO of MakerBot, has said “86% of all failures of 5th gen MakerBots were with the extruder.”
MakerBot reached total sales of 100,000 printers on 4th April 2016. This equates to selling only 1,421 MakerBots in four months of 2016. Sales of desktop 3D printers are seasonal and tend to pick up in Q3, but the MakerBot brand is now worth far less than the $400 Million Stratasys spent on it.
Has desktop 3D printing failed to spread beyond early adopters?
When industry leader is struggling it is tempting to talk about the market saturating or the technology not overcoming the “chasm of despair” as it hasn’t spread past the early adopter enthusiasts.
However, in the new report 3D Printing 2016-2026, IDTechEx Research estimate that over 375,000 desktop thermoplastic extrusion printers were sold during 2015.
MakerBot have hundreds of competitors also making very similar desktop thermoplastic extrusion printers. The price can be very low and the quality is very variable.
The rise of China
300,000 of these 3D printers were sold by the Taiwanese company, XYZPrinting. These sales absolutely dwarf the 100,000 cumulative sales by MakerBot to the point where it seems almost unbelievable. The Chinese government pledged to put a 3D printer in every one of their 400,000 elementary schools.
The DaVinci printers are rebranded and distributed by tech giant Lenovo, who has substantial brand power. It is an increasing trend that well-known household names, such as HP, Ricoh, Autodesk and Mattel, are entering the industry with considerably more brand power and marketing budget that has been seen in the industry so far.
The DaVinci printers are available from $450, compared to $2000 for a MakerBot. At this low price, the technology has become available to many home users across Asia, who previously could not afford it. The average selling price of desktop 3D printing will continue to fall.
It is definitely the best quality 3D printer for this price. Out of the box, the printer is preassembled and precalibrated. Ease of use is a top priority of the education market. The printers are not only attractive to Asian customers but are getting attention and recognition across Europe and America.
The return of vendor lock-in
Users are required to buy all their filament through XYZPrinting. There is little, if any, profit to be made selling a $450 3D printer. However, now over 300,000 users are all buying filament at the currently reasonable price of about $29 for 600g, and will be locked in to buying more of that filament regardless of price hikes. This will stabilise the thermoplastic filament prices.
This is the beginning of a shift from Western companies manufacturing small numbers of 3D printers to consumer electronics manufacturing on a serious scale in Asia. This a standard pattern, new technologies are manufactured on a bigger scale at a cheaper price in Asia, and they become available to more of the global population. Unit sales grow, but price crashes.
Password managers don’t protect you from hackers
Using a password manager to protect yourself online? Research reveals serious weaknesses…
Top password manager products have fundamental flaws that expose the data they are designed to protect, rendering them no more secure than saving passwords in a text file, according to a new study by researchers at Independent Security Evaluators (ISE).
“100 percent of the products that ISE analyzed failed to provide the security to safeguard a user’s passwords as advertised,” says ISE CEO Stephen Bono. “Although password managers provide some utility for storing login/passwords and limit password reuse, these applications are a vulnerable target for the mass collection of this data through malicious hacking campaigns.”
In the new report titled “Under the Hood of Secrets Management,” ISE researchers revealed serious weaknesses with top password managers: 1Password, Dashlane, KeePass and LastPass. ISE examined the underlying functionality of these products on Windows 10 to understand how users’ secrets are stored even when the password manager is locked. More than 60 million individuals 93,000 businesses worldwide rely on password managers. Click here for a copy of the report.
Password managers are marketed as a solution to eliminate the security risks of storing passwords or secrets for applications and browsers in plain text documents. Having previously examined these and other password managers, ISE researchers expected an improved level of security standards preventing malicious credential extraction. Instead ISE found just the opposite.
Click here to read the findings from the report.
MWC: Next generation of inflight connectivity to be unveiled
Next week at Mobile World Congress, the Seamless Air Alliance will reveal progress on its mission towards enabling the next generation of inflight connectivity. This follows a significant start for the Alliance, which has seen membership increase five-fold since the first meeting in June of last year. The Alliance has a new research laboratory setup and continues progress through its three working groups, writing specifications for the technology, requirements, and operations.
These developments represent a huge leap towards the goal of making connectivity as easy and enjoyable in the skies as it is on the ground. Appearing as part of the Airbus stand (Hall 6, stand 6G34), the Seamless Air Alliance will reveal specification topics that have been completed and published to its membership.
“The passenger experience with inflight connectivity remains one of the great technology challenges. From Day One we have been determined to deliver on our mission to bring industries and technologies together to make the inflight internet experience simple to access and a delight to use,” said the Alliance’s Chief Executive Officer, Jack Mandala.
“I have been tremendously encouraged by the enthusiastic and committed response we have seen and the widening areas of expertise we can call upon as more and more companies and organisations continue to join us,” he added.
Announced during MWC 2018, the Seamless Air Alliance has since grown to twenty-three membercompanies with more than one-hundred key personnel from across the membership participating in its three working groups, with numbers continuing to increase.
The Seamless Air Alliance was created by founding members Airbus, Airtel, Delta Air Lines, OneWeb and Sprint, and quickly joined by Air France KLM, Aeromexico, and GOL Linhas Aereas Inteligentes and global technology leaders including Astronics, Collins Aerospace, Comtech, Cyient, iDirect, Inmarsat, Intelsat, Latecoere, Nokia, and Panasonic.
Today, the Alliance is pleased to announce five additional new members: Adaptive Channel, Etihad Airways, GlobalReach Technology, Safran, and SITAONAIR.
“We are extremely pleased to have these companies join and be a part of the companies driving the next generation of connectivity.” said Mr Mandala.
The Seamless Air Alliance will enable travelers boarding any flight, on any airline, anywhere in the world, to use their own devices to automatically connect to the Internet with no complicated login process nor paywall to scramble over.
The Alliance is also announcing the release of a new research study on the economic benefit of standardization on the inflight connectivity market at Mobile World Congress. This report is available for download at https://www.seamlessalliance.com/publications/
The Alliance is moving rapidly towards an expected demonstration of the technology later in 2019 and anticipates massive interest in Barcelona from the whole communications eco-system.