Around May every year, Taipei-headquartered computer-maker Acer invades New York City with its latest machines. Every year, too, it raises the bar on its gaming machines, as it pursues market share in this high-margin sector.
At its next@acer global press conference in New York last week, it launched a series of specialist machines that can only be described as gaming monsters. Appropriately, they all came with branding of the Predator range, underlining their purpose as weapons of gaming war.
The new Predator Orion 5000 desktops offer both high performance and an adaptable chassis. The message? You can adapt and expand this machine as your need – and competitiveness – grows. The slogan Acer used for it at the launch left the audience in no doubt about the intention of the machine, both in the marketing war and in users’ own wars: “Win the battle”.
The Predator Orion range can be customised based on budget, which is just as well, since the 5000 starts at US$1500. That’s quite accessible for serious gamers in the USA, but in South Africa will translate into well over R20 000 when it arrives in the second half of the year. The top of the range version will cost around R30-40 000, and is expected to have niche appeal among serious gamers.
It comes with an 8th Gen Intel Core i7-8700K processor, along with the Intel Z370 chipset, and 2-way NVIDIA GeForce GTX 1080 Ti graphic cards in SLI. This allows both exceptionally high-resolution graphics and a decent virtual reality experience.
According to Steve Long, vice president of client computing group sales and marketing at Intel, “The 8th Gen Intel Core i7-8700K is the best desktop gaming Intel has ever built and, when combined with the acceleration and responsiveness offered by Intel Optane memory, the result is incredible performance needed for the most demanding gaming experiences.”
He said that Intel collaborated closely with Acer to bring this performance to life on the Predator Orion 5000 and 3000 gaming desktops.
The monsters are designed for showing off too, thanks to transparent side panels on the chassis. The panels also open easily to allow users to swop out components and cables for quick upgrades.
One of the biggest challenges of high-end rigs, heat dissipation, is addressed with a technology called IceTunnel 2.0, an airflow management design that segments the system into separate thermal zones, each expelling heat through its own airflow tunnel. Another challenge, of dust being sucked in as the machine pulls in air, is warded off with a front mesh panel containing dust filters.
The hard-core gamer can also opt for Killer LAN high-speed Ethernet, cradles for audio headsets, and even a carry-handle for portability.
“Getting the specs right is just half the fight,” said Jeff Lee, general manager for stationary computing at Acer. “Predator Orion desktops provide a well-rounded choice for gamers with a striking chassis, built-in airflow management, expandability, and award-winning software that brings everything together.”
To this end, a slightly scaled-down series, the Predator Orion 3000, offers wider choice for the more budget conscious, starting at around US$1000. For the beginner, however, it will be hard to tell the difference in performance between the two. The 3000 also offers options that include 8th Gen Intel Core i7processors and NVIDIA GeForce GTX 1080 GPUs. However, it is described as VR- ready rather than supporting VR out of the box.
Next: The Predator laptops (click on 2 below to read on)
Notre Dame, Scoop Makhathini, GoT, top week in search
From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.
Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.
In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.
Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.
Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.
As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.
South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
5G smartphones to hit 5M sales in 2019
According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.
Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”
Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”
Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”
Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion
Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024