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Data as strategic asset

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Time is money, but nowadays so is a company’s data. That is why protecting data should be a major priority, especially when it comes to customer’s requirement, says JOHAN SCHEEPERS, Systems Engineer Director – MESAT at Commvault.

In an increasingly digital world where it is no longer only time that is money, but information as well, data has become the equivalent of a new currency. Protecting this data is a top priority for businesses of all sizes. However, in tandem with the growing importance of data, we are also witnessing an ongoing data explosion, with huge data volumes created at high velocity. This is changing customers’ requirements when it comes to data protection and data management, and organisations need to adopt a comprehensive approach to data protection for today and into the future. Data is a strategic business asset, and should be treated as such with effective data backup, protection, recovery and management solutions designed to address new data challenges.

Data backup and recovery has become a business imperative, and the importance of implementing effective solutions cannot be overstated. In fact, data is top of mind for the majority of organisations. According to analyst firm Enterprise Strategy Group (ESG) in the 2014 annual IT Spending Intentions report, the top three most important IT priorities for 2015 centred on data. The top priority for businesses according to the report was information security initiatives, with improving data backup and recovery coming in second, and managing data growth at number three. In addition, business continuity and disaster recovery were the eighth priority for respondents.

The bigger picture of these statistics is that protecting data is of vital importance, even more so than investment into solutions such as the cloud and other production-enabling deployments. Backup remains one of the most significant IT investments, because the reliance of business on data and IT systems is ever on the increase. This means that any downtime or data loss could be detrimental to business operations. In addition, legacy approaches to backup simply cannot meet the diverse and evolving needs of modern IT platforms, necessitating continued investment into backup solutions. However, backup alone is no longer sufficient. Organisations need to increase the agility of data protection infrastructure by incorporating supplementary data protection capabilities such as snapshots, replicas and archiving as well as high availability, disaster recovery and business continuity.

These data protection mechanisms each provide a different type of agility that compliments backups rather than replacing them, ensuring a comprehensive solution to data recoverability. However, it is also important to bear in mind that it may not be necessary to apply these various mechanisms with a blanket approach across the entire organisation. For example, while backup is essential across the board, snapshots, replicas and archives are only necessary for business critical data. Given the increasing volumes of data being generated and the cost of implementing new solutions, it is important to apply data protection mechanisms based on the value of data to the business as well as the requirement for availability.

This hybrid approach to data protection is highly effective in today’s world. However, where many organisations go wrong is in attempting to address each of these mechanisms with a separate, disconnected technology. The end result is typically significantly higher cost along with increased complexity. In addition, often such disparate solutions fail to meet the business’ need for comprehensive, improved protection and agility of data recovery, because they simply cannot integrate effectively. Organisations should look for integrated solutions that incorporate multiple mechanisms of data protection within a single platform. This ensures a single point of management, while providing one overall data protection strategy that aligns with the recovery and data needs of the business. By treating data as a strategic asset and protecting it as such, organisations can ensure their data is available and managed today and in the future.

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Load-shedding leads
local searches

South Africans are searching in the dark, according to the latest Google Search trends.

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With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.

Valentine’s Day came a distant second.

After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:

  • “Loadshedding schedule” – generated more than 100k searches on Sunday
  • “Load shedding schedule” – generated more than 100k searches on Sunday
  • “Eskom load shedding” – generated more than 100k searches on Sunday
  • “Load shedding Cape Town” – generated more than 50k searches on Sunday
  • “Load shedding schedule” – generated more than 400k on Monday
  • “Load shedding Johannesburg” – generated more than 20k searches on Monday
  • Load shedding schedule” generated more than 200k search queries on Tuesday

Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:

  • “Valentines Day” generated more than 100k search queries on Thursday
  • “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
  • “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
  • “Love quotes” generated more than 5k search queries on Thursday
  • “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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Showmax invites
student films

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Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.

Numerous Hollywood blockbusters (District 9Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.

So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.

But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.

Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”

Included in the short films coming to Showmax are the award winners Junior and O-PunchaJunior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.

Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.

Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on.”

AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.

The full list of AFDA short films coming to Showmax is as follows:

Film titleDirectorGenre
Lullaby from the CryptKeenan Lott & Raven DavidsAnimation
Ko Ga CherenyaneSibonokuhle MyatazaDocumentary
IzilwaneKyllian RouxDrama
MallemeuleJaco Van BoschDrama
Canal StreetBrodie MuirheadDrama
On the FenceWarrick BewsDrama
The Righteous FewLindo LangaDrama
Hlogoma PeakLuke AhrensDrama
Frozen FlameCameron HeathmanAnimation
WolfBrett van DortFantasy
The Walk HomeSisanda DyantyiDrama
BearWesley RoodtDrama
JuniorBert DijkstraDrama
O-PunchaAdam HansenDrama
UmngenoSiphosethu NdungeDrama
DoreenLuvuyo Equiano NyawoseDrama
ForeverLindo LangaMusical
Sicela AmanziMlu GodolaDrama

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