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Huawei aims to dominate

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Huawei continues to retain resilience in a crowded and competitive global economic environment, aiming to become the top global smartphone vendor in five years’ time. 

ABI Research finds its successive Year-on-Year rises in smartphone shipments particularly impressive, as the company managed to achieve its high ranking without effectively breaking out of its home market. To become a global electronics brand, the company will need to gain a strong foothold in the U.S. and western European markets, but runs the risk of falling victim to the same plights as its larger competitors.

“Ranking by volume as third largest global smartphone vendor, Huawei is attempting to expand its reach by creating its own chipsets and mobile operating system based on Android,” says David McQueen, Research Director at ABI Research. “It may succeed with chipsets, but many other competitors tried similar OS development tactics in the past to no avail. It will be tough for Huawei to achieve this goal, even with improved global brand strength and volume gains.”

ABI Research finds Huawei currently strikes an appropriate balance between supplying cost-effective devices to low-end markets and setting high standards for its creativity, fashion, and innovation in its high-end market product lines. This, with the ongoing collapse of shipments from brands including Blackberry, HTC, Sony, and Microsoft Lumia, fuels its current momentum.

And the creation of its own chipsets for a number of its smartphone models may help it continue its upward trajectory. In doing this, Huawei can avoid the need to rely on chipsets from IC suppliers, such as Qualcomm, and control its costs. It will also be able to power key smartphone models in its portfolio.

Yet, while the idea to create its own mobile OS is a noble one, Huawei is not the only, or first, Android phone maker to explore creating its own operating system. Many, including Samsung, previously tried to develop competing OS platforms and all failed miserably in their attempts. But Huawei does not necessarily need to fall victim to the same blunder if it can provide a viable ecosystem that does not only focus on volume sales but also encapsulates other business models based around revenue share agreements and partnerships, while offering a range of devices to allow for customer modifications.

“Huawei probably believes that it reached critical mass in terms of its volume sales and so now has the wherewithal to create its own ecosystem,” concludes McQueen. “But there will need to be a big improvement in its global reach if this aspiration is to be successful. And history, if nothing else, tells us how difficult it is to create a new ecosystem irrespective of size and brand strength.”

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Smash hits the
Nintendo Switch

Super Smash Bros. delivers what the fans wanted in the latest “Ultimate” instalment, writes BRYAN TURNER.

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Super Smash Bros. Ultimate, the latest addition to the popular Nintendo Smash series, has landed on the Nintendo Switch with a bang, selling 5-million copies in the first week of its release. The game has been long-anticipated since the console’s release, as many fans consider iy to be a Nintendo staple. And the wait was well worth it.

It features 74 playable fighters, 108 stages, almost 1300 Spirit characters to collect while playing, and a single-player Adventure mode that took about three days (or 28 hours) of gameplay to complete. The game offers far more gameplay than its predecessors, making it the Smash game that gives its players the best bang for their buck.

For those new to the game, the goal is to fight opponents and build up their damage score (draining their health) to knock them off the stage eventually. This makes the game seem chaotic, as many players jump around the platforms as if they were on quicksand, in order to avoid being hit by the other players.

It also services two kinds of players: the competitive and the casual.

Competitive players can be matched on the online service by skill ranking to enjoy playing with similarly high-skilled opponents. This is especially important in e-sports training for the game, and for players wanting to master combos against other human players. The casual gamer is also catered for, with eight-player chaos and button-mashing to see who comes out luckiest. This segment is also important for those wanting to learn how to play.

Training mode is also a place to go for those learning to play. It offers “CPU” players that are graded by intensity to train as a single player to learn a character’s moves, combos and general fighting style. More challenging CPU players can also be used by competitive players to train when there isn’t a Wi-Fi connection available.

Direct Play features in this game, allowing two players with two Switch consoles to play against each other over a direct connection – no Wi-Fi needed. This is especially useful to those who want to have a social gaming element on the go, similar to that of the cable connector of the Gameboy.

Click here to read Bryan Turner review of Super Smash Bros. Ultimate.

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Win Funko Fortnite in Vinyl

Gadget and Gammatek have nine Funko Fortnite figurines to give away.

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A Funko Pop figurine based on a character set is indicative of reaching the heights of pop culture. It is no surprise, then, that the world’s biggest online game, Fortnite, has its own line of Funko Pop figurines. The Funkos are modeled on the characters in game, including Drift, Ragnarok, Dark Vanguard, Volar, Tracera Ops, and Sparkle Specialist.

Now, local Funko distributor Gammatek has released the Fortnite figurines in South Africa. To celebrate, Gadget and Gammatek are giving away a set of three Funko Fortnite figurines to each of three readers (9 figurines in total). To enter, first click on your favourite Funko Pop on the next page and post the Tweet that appears. Then, follow Gadget on Twitter.

You can put the tweet in your own words, but entries must have the competition’s hashtag (#FunkoFortnite) and mention @GadgetZA to be considered valid.

Click here to select the Funko Fortnite character you want to tweet.

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