Despite the challenge of video-on-demand services on mobile devices, the ever-evolving formats of TV ensures it maintains a hold on viewers, writes ARTHUR GOLDSTUCK
A snapshot of global TV sales suggests that the format has stagnated. In the first half of last year, according to retail research organisation GfK, 104.7 million TVs were sold globally, down 3.7 per cent on the same period a year before.
However, a very different picture emerges when one drills down into regions, formats and demographics. While some formats and traditional ways of watching are dying, others are rising rapidly.
A few startling examples were presented last week in Lisbon at the IFA Global Press Conference 2017, an event that previews Europe’s largest consumer electronics show, IFA, taking place in Berlin in December.
“In Italy, 25 per cent of TV sets are located in the kitchen,” said Jürgen Boyny, Global director consumer electronics at GfK. “This means there is a market for small screen sizes and for lots of different viewing behaviours.”
The statistic may well be indicative of social activity revolving around the kitchen, but it also suggests growth in new locations as new formats of device and new forms of content make it appropriate for other spaces.
“This creates potential for multi-ownership, people buying another TV for children’s bedrooms, holiday apartments or even the kitchen.”
The numbers show that the trend is already taking off in some European countries. In 171-million households with TV on the continent, 321-million TV sets are installed. The dubious honour of the biggest appetite for multiple screens goes to Norway, with an average of 3.1 TV sets per viewing household.
However, the assumption that this is a factor of the many months of darkness in Scandinavia doesn’t apply: Norway’s neighbours don’t feature on the list. Next comes the United Kingdom with 2.7 sets per household, and France with 1.8. Both Germany and Italy boast 1.5 sets per household, and Poland features with 1.2.
This is all good news for the industry, says Boyny, as it means there is extensive market potential for selling multiple TVs.
The real opportunity, however, lies in the growth of specific formats of TV, and this applies in South Africa too.
“We are seeing sustainable growth into bigger screen sizes, 55-inch and above, but 32-inch still has the biggest share and is still growing in units.”
It is these smaller TVs that are invading new spaces, as they are idea for kitchens, children’s bedrooms and other smaller areas of the home beyond the living room. Smaller screen sizes, below 32-inch, have become a must-have for the many holiday apartments in southern Europe, meaning that these formats are seeing substantial demand in Mediterranean countries.
However, there are three specific trends driving growth within specific segments in Europe: large-format TV sets above 60-inches, which have grown from 1 per cent of TV sales in 2014 to a projected 4 per cent this year; 4K or Ultra High Definition (UHD) TVs, which have grown dramatically from a mere 2 per cent to 30 per cent; and the jewel in the crown, Smart TV, which has grown more slowly but off a much higher base, from 43 per cent to 53 per cent.
The latter is beginning to make an impact in South Africa as well, and is allowing for video-on-demand, like Netflix and ShowMax, to migrate from mobile devices to TV sets. The challenge, says Boyny, is to “bring the younger generation into the world of the big screen” by showing them that platforms like YouTube offer a better experience in this format.
“What is next in TV is continuous development, driven by new content and easier access to content. At present, for example, it is not easy to type in a website address on the remote control, and we need easier access. Consumers want more than traditional content, and they will get apps for different and new kinds of content on Smart TV.
“A connected TV should be more than only entertainment; it should support people in their daily lives. If a child is sick, why is it not possible to follow a class on a big screen at home? For older people, why is there no fitness or health app on the TV? This is also the future of TV.”
As if in response to Boyny’s call, Michael Zöller, Samsung vice president and head of visual display for Europe, asked the audience at the IFA press conference: “How can the TV integrate seamlessly into modern homes and lifestyle?”
He had an answer, too: “For example, making a TV that is not only a TV anymore, but a piece of art.
With that, Samsung unveiled the latest version of its upcoming Frame, which has been shown in prototype since early this year. It is an ultra-thin large-screen TV that looks like a picture frame hanging on a wall. When not being viewed, its display transforms into a work of art – more than a hundred have been curated by Samsung – so that it blends almost seamlessly into walls already decorated with paintings.
The frame itself can be customised to fit in with a colour scheme, and the display will be matte rather than glossy, so that it looks more like a painting or photo than a screen image. It is due to be launched in Europe by the end of May, and will roll out across the rest of the world in the following weeks.
It won’t be cheap, but it will be yet another format that will ensure the ongoing health of the market for TV sets.
YouTube Music announces Smart Downloads, SA playlists
The service has introduced Smart Downloads which takes allowing users to store and play hundreds of tunes offline, automatically.
The latest updates from YouTube Music, for subscribers of its Music Premium and Premium services, include a new feature that allows users to switch seamlessly between a song and its music video for an uninterrupted experience.
It has also introduced Smart Downloads which takes the work out of downloading music, allowing users to store and play hundreds of tunes offline, automatically. YouTube Music has also announced new playlists for South Africa.
The updates all reflect features that are popular on the global leader in music streaming, Spotify, and that have been key to its growth.
YouTube said in a statement on Friday: “Imagine listening to a new track by your favourite artist in the YouTube Music app and having the ability to seamlessly switch over to watch the music video – no pauses, no interruptions, just a simple tap that keeps the music flowing. This standout new feature from YouTube Music allows YouTube Premium and YouTube Music Premium subscribers to make a seamless transition between a song and its music video for uninterrupted listening and/or watching. Whether you’re in the mood for listening or watching (or a little of both)… it’s all here – no app switching required.”
With Smart Downloads, YouTube Music automatically saves music at night, when connected to Wi-Fi, helping subscribers to use less mobile data, enjoy a smoother updating experience and save up to 500 songs offline using Liked Songs playlist as well as other playlists and albums.
Previously, music lovers could use the Offline Mixtape feature to download up to 100 songs, specifically chosen for them based on what they listened to most on the platform. Now, with Smart Downloads, they select the number of songs they would like automatically downloaded by toggling their YouTube Music Settings. This means YouTube Music Premium subscribers with Smart Downloads enabled on their mobile devices can now access hundreds of tracks regardless of connectivity.
This feature is currently available on Android, with plans to bring it to iOS in the future.
Click here to read more about YouTube Music playlists, and find out what is inside them.
Make cars, not waste
Jaguar Land Rover is trialling an innovative recycling process which converts plastic waste into a new premium grade material that could feature on future vehicles.
It’s estimated that the amount of waste plastic is predicted to exceed 12 million tonnes globally by 2050*. Today, not all of this plastic can be recycled for use in automotive applications – especially in vehicle parts that are required to meet the most exacting safety and quality standards.
Working in conjunction with chemical company, BASF, Jaguar Land Rover is part of a pilot project called ChemCycling that upcycles domestic waste plastic, otherwise destined for landfill or incinerators, into a new high-quality material.
The waste plastic is transformed to pyrolysis oil using a thermochemical process. This secondary raw material is then fed into BASF’s production chain as a replacement for fossil resources; ultimately producing a new premium grade that replicates the high quality and performance of ‘virgin’ plastics. Importantly, it can be tempered and coloured making it the ideal sustainable solution for designing the next-generation dashboards and exterior-surfaces in Jaguar and Land Rover models.
Jaguar Land Rover and BASF are currently testing the pilot phase material in a Jaguar I-PACE prototype front-end carrier overmoulding to verify it meets the same stringent safety requirements of the existing original part.
Pending the outcome of the trials and progression in taking chemical recycling to market readiness, adoption of the new premium material would mean Jaguar Land Rover could use domestically derived recycled plastic content throughout its cars without any compromise to quality or safety performance**.
Chris Brown, Senior Sustainability Manager at Jaguar Land Rover, said: “Plastics are vital to car manufacturing and have proven benefits during their use phase, however, plastic waste remains a major global challenge. Solving this issue requires innovation and joined-up thinking between regulators, manufacturers and suppliers.
“At Jaguar Land Rover, we are proactively increasing recycled content in our products, removing single-use plastics across our operations and reducing excess waste across the product lifecycle. The collaboration with BASF is just one way in which we are advancing our commitment to operating in a circular economy.”
This is the latest example of Jaguar Land Rover’s commitment to addressing the challenge of waste plastic. The company has collaborated with Kvadrat to offer customers alternative seat options that are both luxurious and sustainable. The high-quality material, available initially on the Range Rover Velar and Range Rover Evoque, combines a durable wool blend with a technical suedecloth that is made from 53 recycled plastic bottles per vehicle.
Jaguar Land Rover has already met its 2020 target for Zero Waste to Landfill for UK operations. This includes the removal of 1.3 million m2 – equal to 187 football pitches – of plastic from its manufacturing lineside and replacing 14 million single use plastic items in business operations.
Together, these efforts are driving towards Jaguar Land Rover’s vision for Destination Zero; an ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation to adapt its products and services to the rapidly-changing world, the company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion.
** All Jaguar and Land Rover vehicles tested have achieved a Euro NCAP 5* rating.