#HappyAtHome with TikTok
TikTok last week partnered with a wide range of personalities
and creators to launch #HappyAtHome: LIVE!, nightly programming that ran every
day of the week.
“The goal is simple: share in a bit of levity, provide some
comfort, and embrace the responsibility we all have to do the right thing by
staying inside and stopping the spread,” said Greg Justice, head of content programming
at TikTok US. “There’s a lot we can’t do right now, but this is one small way
we can all help each other during these trying times.”
The schedule for this week, provided by Justice, gave a
superb overview of what is possible on TikTok:
- Motivation Monday: TikTok kicked off the week with inspirational talks, workouts, dance classes, and cooking tips featuring Tyra Banks, Arnold Schwarzenegger, Derek Hough, tWitch & Allison Holker, and Eitan Bernath.
- Kick Back Tuesday: Some of TikTok’s most popular creators presented a game night, makeup tutorials, and chat sessions, with the likes of Loren Gray, Charli D’Amelio, Adam Ray, and Addison Rae.
- Show & Tell Wednesday: The star of Dear Evan Hansen, Jordan Fisher, stepped into magic tricks with Zach King, and TikTok aimed to “keep it real” with actress and entrepreneur Tracee Ellis Ross.
- EduTok Thursday: TikTok teamed up with the likes of Dr. Phil and Bill Nye for thoughtful conversations, advice, and life tips. It also continued to livestream Q&A sessions with the World Health Organization (WHO).
- Sound Check Friday: TikTok offered intimate performances from top artists’ homes, such as Grammy award winner and host Alicia Keys, along with Jason Derulo, Megan Thee Stallion, Troye Sivan, Meghan Trainor, Yungblud, Hailee Steinfeld, Lauv, Kelsea Ballerini, and DJ Khale.
“We hope #HappyAtHome: LIVE! will not only help us
embrace the importance of social distancing, but also bring some genuine
comfort and connection in a very isolating moment in time,” said Justice.
“But this is just one of the ways we’re trying to help.
We’re also focused on doing everything we can for communities beyond the app,
including donating to WHO’s COVID-19 Solidarity Fund to aid
global health providers, partnering with After-School All-Stars to
distribute food for hard-hit families across the US, and matching donations
from our employees to a range of global and local initiatives to support those
in need.”
Search TikTok with the hashtag #HappyAtHome to get a sense
of the kind of material that can be created from home, anywhere in the world. The
videos range from those with 4 views to those with 4-million.
Pages: 1 2 3
