This year, Disney used the Super Bowl broadcast to air thee new trailers from some of the most anticipated films of the year. Oz The Great and Powerful, Iron Man 3 and The Lone Ranger trailers all premiered at last night’s game.
Last night’s Super Bowl XLVII action may very well be remembered for the Raven’s win over the 49ers and Destiny Child’s reunion during the half-time performance, but one tradition has become just as celebrated each year the release of brand-new trailers from the various film studios. This year, Disney aired three new trailers from some of the most anticipated films of the year Oz The Great and Powerful (8 March), Marvel’s Iron Man 3 (3 May) and The Lone Ranger (12 July) all premiered new trailers during the broadcast.
The 3 extended ad spots revealed never-before-seen footage from the anticipated releases coming in the next 6 months.
Oz The Great and Powerful (click title to view the clip on Youtube)
Disney’s fantastical adventure Oz The Great and Powerful, directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot‚Äîfame and fortune are his for the taking‚Äîthat is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity‚Äîand even a bit of wizardry‚ÄîOscar transforms himself not only into the great wizard but into a better man as well. Oz The Great and Powerful releases worldwide on Friday 8 March 2013 and will be available in Disney Digital 3D in select cinemas.
Marvel’s Iron Man 3 (click title to view the clip on Youtube)
Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of ‚”Tales of Suspense‚” (#39) in 1963 and had his solo comic book debut with ‚”The Invincible Iron Man‚” (#1) in May of 1968. Marvel’s Iron Man 3 blasts into South African cinemas on Friday 3 May 2013 and will be available in Digital 3D & RealD in select cinemas.
*In addition to the breath-taking footage of this trailer, fans can get an extended look when they visit http://www.facebook.com/ironman.*
The Lone Ranger (click title to view the clip on Youtube)
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humour, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice‚Äîtaking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption. The Lone Ranger releases in South African cinemas on Friday 12 July 2013.
Arguably 3 of the most highly anticipated releases of the year are nearly with us and if these clips are anything to go by, audiences are in for one thrill after the other!