This year, Disney used the Super Bowl broadcast to air thee new trailers from some of the most anticipated films of the year. Oz The Great and Powerful, Iron Man 3 and The Lone Ranger trailers all premiered at last night’s game.
Last night’s Super Bowl XLVII action may very well be remembered for the Raven’s win over the 49ers and Destiny Child’s reunion during the half-time performance, but one tradition has become just as celebrated each year the release of brand-new trailers from the various film studios. This year, Disney aired three new trailers from some of the most anticipated films of the year Oz The Great and Powerful (8 March), Marvel’s Iron Man 3 (3 May) and The Lone Ranger (12 July) all premiered new trailers during the broadcast.
The 3 extended ad spots revealed never-before-seen footage from the anticipated releases coming in the next 6 months.
Oz The Great and Powerful (click title to view the clip on Youtube)
Disney’s fantastical adventure Oz The Great and Powerful, directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot‚Äîfame and fortune are his for the taking‚Äîthat is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity‚Äîand even a bit of wizardry‚ÄîOscar transforms himself not only into the great wizard but into a better man as well. Oz The Great and Powerful releases worldwide on Friday 8 March 2013 and will be available in Disney Digital 3D in select cinemas.
Marvel’s Iron Man 3 (click title to view the clip on Youtube)
Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of ‚”Tales of Suspense‚” (#39) in 1963 and had his solo comic book debut with ‚”The Invincible Iron Man‚” (#1) in May of 1968. Marvel’s Iron Man 3 blasts into South African cinemas on Friday 3 May 2013 and will be available in Digital 3D & RealD in select cinemas.
*In addition to the breath-taking footage of this trailer, fans can get an extended look when they visit http://www.facebook.com/ironman.*
The Lone Ranger (click title to view the clip on Youtube)
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humour, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice‚Äîtaking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption. The Lone Ranger releases in South African cinemas on Friday 12 July 2013.
Arguably 3 of the most highly anticipated releases of the year are nearly with us and if these clips are anything to go by, audiences are in for one thrill after the other!
Planet Radio TV tune in on any device
Planet Radio TV plans to be Africa’s first online broadcaster that allows its listeners to watch via Internet and satellite TV as well as listen via FM or Internet radio. SEAN BACHER visits its studios.
Planet Radio TV (PRTV) is broadcast much like any other terrestrial radio station, allowing its users to tune into it with a standard FM tuner. But its owner, Planet Image Productions, is about to launch two other means of tuning into the station.
In the coming month, MultiChoice will place a new satellite in orbit that will, by the new year, allow Planet to broadcast to subscribers via the satellite. Planet has also announced the PRTV app, which can be downloaded to Apple, BlackBerry, Android and Windows Mobile devices, allowing users to stream the content to their phones and tablets.
‚”What makes this unique though is that our systems will automatically detect a user’s connection speed and stream content in a format that suits that speed, says Planet Image CEO Wale Akinlabi. ‚”For example, someone connecting through 3G will be able to view high-definition video and hear high-definition audio. A user with a slower connection will still be able to view and listen to the station, but at a lower quality.‚”
This, he believes, will eliminate the buffering issue which discourages many users from streaming video and audio to their devices.
The radio station comprises 80% African music, with the remainder being international, and is targeted at Africa’s youth.
‚”At PRTV we intend to change the way consumers view, listen and interact with television, radio and Internet mediums,‚” says Mabel Mabaso, chief operations officer and director at Planet Image. ‚”It is an exciting platform that synchronises three mediums, providing opportunities for consumers and advertisers alike.‚”
Planet RadioTV differentiates itself from other local broadcasters with its clever use of software and hardware. Planet Image uses a high-definition video-graphics (HDVG) rendering program, designed by Orad, an Israeli company specialising in TV production software. This software suite, combined with four Panasonic high-definition cameras, is able to detect and focus on a person’s voice. When the camera fixes on a voice, that camera is automatically activated and begins broadcasting. Should someone else begin talking, a separate camera will detect the voice and focus on that person.
The software controlling the cameras also performs basic video editing. Mabaso says that, although the initial cost of the equipment was more than that of standard cameras, it will prove well worth it, as it eliminates the need for a dedicated cameraman filming the show in the studio.
‚”Another payoff is that we don’t need that much office space,‚” she says.
Based in Randburg in Johannesburg, the studio is small in comparison to most others and the control room is just big enough for one person.
‚”The control room merely serves as a back-up should one of the cameras fail. It also allows us to control when and where visual adverts appear.‚”
The system is also tightly integrated with applications like Skype.
‚”We can interview someone overseas without having to send a crew there to perform recording. We simply communicate via Skype, making the interviewee’s Internet camera an extension of our own in-studio cameras.‚”
Besides featuring local and international music, the station has regular fashion, food and cooking, music and culture segments, which are broadcast to around 30 000 listeners around Africa.
Rounding up the technology aspect, PRTV has integrated Twitter and Facebook, allowing its listeners to interact with DJs.
Listeners can tune into Planet Radio TV by logging onto www.planetradio.co.za
* Follow Sean Bacher on Twitter on @SeanBacher
Canon EOS M – small and simple
Canon has extended the EOS range with the EOS M, its first compact system camera. Although not yet available in South Africa, the EOS M offers DSLR quality images and full HD recording in a compact, easy to use device.
Canon has expanded the EOS range with the launch of the EOS M. The company’s first ever compact system camera (CSC), the EOS M offers DSLR-quality imaging and full HD movie creation in a compact and easy-to-use model.
The EOS M is available in sleek black, glossy white, stylish silver or bold red colours, and condenses Canon’s EOS imaging heritage into a stylish, compact design. The model launches alongside two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite the Speedlite 90EX. For those who want to push their images even further, the EOS M can also use Canon’s range of EF lenses with the new Mount Adapter EF-EOS M, for even more creative freedom.
The quality of a Canon DSLR
The EOS M’s high-resolution, 18 megapixel APS-C hybrid CMOS sensor also allows you to blur the background for beautiful portraits, or for close-ups with impact.
With the inclusion of Canon’s DIGIC 5 processor, colours ‚’pop’ and skin tones are beautifully natural, while a super-fast shutter allows you to capture split-second action.
Shoot what you see and easily express your creative vision
Every aspect of the EOS M has been designed to make it simple to capture high-quality images. With the high-resolution, 7.7cm (3.0‚”), Clear View LCD II Touch screen, the EOS M gives you as much or as little control over your photos as desired. Simply select different shooting modes and settings via the on-screen icons, or let Scene Intelligent Auto adjust the camera settings according to the subject and shooting conditions, leaving you free to focus on composition and selecting the perfect moment to hit the shutter release button.
Turn film-maker with EOS Movie and Video Snapshot
When a moment calls for more than a still image, the EOS M lets you switch to Full HD video with stereo sound.
Extending the EOS System with dedicated accessories
In addition to compatibility with Canon’s existing EF lenses, accessories and Speedlites, the EOS M launches with its own range of accessories. Two new EF-M lenses offer portability and high performance when using the new model the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom and the EF-M 22mm f/2 STM pancake lens. Both feature new stepper motor technology for exceptionally smooth AF performance, as well as precision Canon optics, while their compact designs offer the perfect form-factor to complement the camera’s pocket-sized body.
Additionally, the EOS M will ship with the new Speedlite 90EX flash unit as standard. Lightweight and highly-compact, it offers a maximum guide number of nine and supports wide-angle lenses, making it an ideal general-purpose flash for everyday use. A wireless master function also allows the control of multiple flash guns wirelessly, allowing more advanced users to experiment with a range of creative lighting effects.
EOS M key features
¬∑ The quality of a digital SLR in a compact body
¬∑ Scene Intelligent Auto
¬∑ Be versatile with interchangeable lenses
¬∑ Create out-of-focus backgrounds for high impact
¬∑ Easy-to-use touch-screen
¬∑ Atmospheric photos in low light
¬∑ Full-HD video with Video Snapshot Mode