At this year’s Ford Go Further conference, LIRON SEGEV chatted to ERICA KLAMPFI about the trends that are going to change the future of motoring.
There is one conference that is out of my ordinary tech-scene and that is the Ford Go Further conference. Today’s vehicles are essentially computers on wheels. They are the Internet of Things example where mobility, connectivity and data reside in a vehicle that transports us from point A to B. Gone are the days when all you needed was a spanner and a tool box; in order to understand vehicles as today, the mechanic plugs in a laptop and all the required information becomes available at a touch of a button.
I chatted to Erica Klampfl, Ford’s Global Mobility Solutions Manager, who is in charge of keeping the company ahead of its time (and competitors) by understanding the most important megatrends which will define mobility of the future.
Klampfl states that there are currently 28 megacities with more than 10 million people living in the cities worldwide “we can expect that number to grow to 41 megacities by 2030. The current infrastructure cannot sustain this. Therefore roads and vehicles need to be smarter.”
There is a rapid growth of middle class which will double by 2030. This might seem non-related however one of the first purchases of the growing middle class is a vehicle, which will place even more burden on the existing infrastructure.
There are changing consumer attitudes of the Millennials who behave differently when it comes to mobility. For the Millennials, not owning a car is acceptable especially with the ride-sharing apps and on-demand apps such as Uber becoming a norm. “There are stats that show that Millennials are also in no rush to get their driver’s licence. These trends change the way we need to view mobility at Ford.”
In order to understand the future, Ford has set up 25 experiments which will allow it to understand detailed information such as connectivity, big data, autonomous driving and driver-assistance. These learnings will help to define the Ford of the future.
The Ford journey is keeping true to the original vision of Henry Ford, which is making transport available to everyone not just the elite. Therefore, current driver-assistance technology such as self-park will begin to spread across the entire fleet and not just to their top-end cars.
Jeff Nemeth, President and CEO Sub Saharan African Region confirms that Ford’s market share has grown to 15% in 2015 from 7% in 2008. In 2014, at the same event Ford committed to having 17 new vehicles introduced into Sub Saharan Africa. To date, Ford is on track to fulfil this promise and has already introduced 11 new products.
This growth is due to Ford’s specific emphasis on empowerment and has extensive training programs for mechanics throughout Africa. “Youth of today are the leaders of tomorrow,” says Nemeth, therefore Ford recognises this role and as a result, Ford Fund partners with Enctus to give universities the ability to take part in a global program to improve their local communities. Ford supports wildlife foundations and has invested over R35 million in these initiatives.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Use the page links below to continue reading about Tan’s visions.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.