The latest figures from IDC show that the South African tablet market bounced back to a year-on-year growth of 56% in Q2 of this year.
The South African tablet market bounced back from a disappointing performance in the first quarter of the year to record strong year-on-year growth of 56% in Q2 2015, according to the latest figures released today by International Data Corporation (IDC). The global technology research and consulting firm revealed that much of this growth was spurred by devices from the lower price ranges of the market.
Tablets priced below $150 accounted for 60% of the total market in Q2 2015, an increase of seven percentage points on the previous quarter. And while the affordability of these devices is obviously a prime attraction, the growing appetite for cheaper tablets is also being spurred by the improving quality, design, and user experience that is being offered by vendors targeting this segment of the market.
Demand for tablets from the higher price ranges has stagnated over the past five quarters due to shrinking consumer disposable income, high levels of unemployment, the weak rand, and the growing shift of consumers towards smartphones that now typically sport larger screens. The other trend shaping the market is that end users are delaying their renewals in an effort to gain extra value from their existing devices.
“The stagnation of the higher-end segments of the market is having a negative impact on premium brands,” says Joseph Hlongwane, a systems and infrastructure solutions analyst at IDC Africa. “The disappointing performance of these premium brands is expected to continue due to the bleak economic conditions, but these same conditions represent a huge opportunity for vendors that manufacture tablets targeted at the lower end of the market. Consequently, IDC expects the South Africa tablet market to continue growing at double-digit rates throughout 2015, spurred by strong demand for low-priced tablets.”
Gaming4 days ago
Steam gets PC gaming handheld, but …
Product of the Day4 days ago
Kyocera unveils two new A3 printers
Movie of the Week3 days ago
Disney releases Encanto trailer
Business Tech3 days ago
Business needs single view of customer communication
Product of the Day3 days ago
Mercedes-Benz unveils electric eActros trucks
Stream of the Day4 days ago
Outsider: After Life – Out now on Steam
Stream of the Day3 days ago
Olympics streaming live on DStv app and Showmax Pro
Hardware3 days ago
Samsung’s 2021 high-res monitors offer these 5 advantages