SuperSport launches digital Brazil

Apart from just following the 2014 FIFA World Cup, SuperSport will be allowing soccer fans to keep up to date with it through augmented reality, real-time social media engagement and live video streaming.

“SuperSport will be placing a major emphasis on its digital platforms in the build-up and duration of the FIFA World Cup,” said Brandon Foot, SuperSport’s Acting CEO. “We appreciate the need to supply fans with the most engaging, interactive, up-to-date and shareable content in the quickest time. Fortunately, we have the team and platforms to deliver a world-class digital offering for the world’s largest tournament.

SuperSport’s social media will play a key role in this strategy and engaging a 5,5 million-strong fan base across Twitter, Facebook, Instagram, YouTube, Google+ and WeChat is critical to success. With one of the largest social audiences on the continent, SuperSport’s platforms have grown tremendously in both South Africa and the rest of Africa over the past two years.

For the first time, the World of Champions’ presentation will include augmented reality. Using high-end graphics, SuperSport will take viewers into 3-D representations of all stadiums, enabling experts to analyse the game in an unprecedented manner. This is the first time such technology will be used on the continent.

Two digital campaigns will take place during the FIFA World Cup, one focused on awareness and the other on engagement.

The first campaign is focused on the promotion of SuperSport’s FIFA World Cup TV campaign via its YouTube channel. The second phase of the campaign will focus on social engagement and content generation during key matches. Online users will be able to engage with the studio panel and live broadcast by using the hashtag #SSFootball.

The SuperSport website can be accessed via mobile or desktop. It will have its own dedicated FIFA World Cup section with in-depth information of every aspect of the event, including matches, teams, players, stadiums, cities, player and team profiles, up-to-the minute news, highlights and live streaming.

The SuperSport app for Apple and Android has recently been updated and Premium subscribers can simply log into their DStv Connect accounts and stream every FIFA World Cup match. The App includes news, fixtures, video highlights, social engagement and much more.

DStv Premium subscribers with access to a PVR will be able to view match highlights on the DStv Catch-Up service. Viewers with the new DStv Explora PVR will be treated to extended Catch-Up content totalling 20 hours of sports content at any time during the event, including multiple duration match highlights, historical World Cup matches, additional content from Brazil and full length matches On Demand from the quarter finals onwards.

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