In a joint statement from Co-CEOs Claude Hanan and Luke Jedeikin, the leading fashion e-commerce site announced that Black Friday sales had soared, reporting 115% year-on-year growth and generating over R40-million in revenue on the day. 35 000 customers shopped the Superbalist Showdown, with over 180 000 items sold. Record site traffic numbers were also reached, with 80% year-on-year growth.
“Since Superbalist.com first took part in Black Friday in 2014, sales have more than doubled each year, ” says Luke Jedeikin, Co-CEO of Superbalist. “This year, Black Friday came just two months after the merge with Spree and so we saw an even bigger increase. We also extended our Black Friday sale to run across five days, making this year bigger than ever. ”
Customers were urged to prep before the day by downloading the app, joining the dedicated Facebook event and wishlisting their items before the clock struck 0:00 on Friday, 23 November, in order to stay ahead of the game and bag the best deals.
Which products were at the top of customers’ wishlists this year?
Footwear and accessories led the charge as the most popular department on Black Friday, with women’s shoes the must-buy category. The Sixth Floor range of apartment essentials bagged the title of the best-selling brand on the day.
CO-CEO Claude Hanan says: “It’s our mission to bring South Africans a wide range of fashion across all ages, tastes and cultures. With the addition of new categories, including maternity, tween and plus-size ranges, there really is something for everyone. Black Friday was truly exceptional for us.”