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Nasty C, Black Coffee, top Spotify

As it celebrates its first anniversary in South Africa, Spotify has revealed the country’s most streamed artists and tracks.

Click through to see who joins Nasty C and Black Coffee in the top ten artists and tracks

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On the first anniversary of the South African launch of Spotify, the world’s largest music streaming service, the top ten local artists and tracks of the year have been revealed.

Spotify says it received a hugely positive response from South Africa music fans on its launch, who were attracted by Spotify’s depth of catalogue, 3-billion playlists and personalisation features, such as Discover Weekly and Daily Mix.

At its launch, South Africa joined 64 other countries on Spotify, and the number has now grown to 79 countries, encompassing more than 200-million users, and more than 40 million tracks.

Spotify today revealed that the most-streamed local artist by South African music fans since launch is Nasty C. Black Coffee was the second most-streamed local artist in South Africa, closely followed by AKA at number three.

Black Coffee’s Drive (with David Guetta, featuring Delilah Montagu) – which has already amassed over 25 million worldwide streams on Spotify for the radio edit version – was the most streamed local track by South Africans since launch, followed by Collide from Lady Zamar, with Fela In Versace from AKA in third spot.

Spotify also revealed that, based on the number of streams in major cities since launch, Johannesburg was the most musical city in South Africa. However, that is hardly surprising, given that it also has the biggest population of any South African city. Spotify also found that Friday 22 February 2019 was the most musical day of the last 12 months, when Spotify saw the most streams by South Africans.

Pop continues to claim prominence as the top streamed genre on local listeners’ playlists. However local hip hop has also had a huge year on Spotify, with the likes of Nasty C and AKA making it onto Spotify’s top lists and playlists throughout the year, which could be attributed to fans wanting to get their hands on the much-anticipated albums Strings and Bling and Touch My Blood, respectively from each artist.

Claudius Boller, Spotify’s Managing Director for the Middle East and Africa, said: “Our first year in South Africa has been extremely exciting and we have been thrilled by the response from music fans. Our launch in South Africa – our first African market – gave us the opportunity to offer local music fans access to a world of new music and genres, as well as giving local artists the opportunity to connect with a global audience of music fans on Spotify.”

Click here for the full list of top ten artists and tracks on Spotify

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NBA partners with YouTube

The National Basketball Association (NBA) and YouTube have announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa.

Click through to read about what the partnership brings.

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In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals, and The Finals. The NBA Africa YouTube channel will celebrate the impact of African players in the NBA.  The channel will also showcase the league’s long history of growing basketball at all levels across the continent and using the game as a platform to inspire and empower African youth.

The first two live game broadcasts on the new channel will take place on Sunday, March 24 and will feature the Charlotte Hornets hosting the Boston Celtics at midnight (CAT), followed by the L.A. Clippers visiting the New York Knicks at 6:00pm (CAT).

The channel will feature original and archived programming, including a collaboration with Africa-based YouTube creators on original content, a customized weekly magazine show, and NBA documentaries featuring current and former African players and legends.

Amadou Gallo Fall, NBA Vice President and Managing Director for Africa, said: “The NBA Africa YouTube channel is yet another important milestone for the NBA in Africa and will allow more fans to access our games, live and on demand, across the continent. As we enter the home stretch of the NBA season and teams fight for playoff positioning, we look forward to bringing the excitement of the NBA to more fans in sub-Saharan Africa while celebrating the NBA’s rich history and bright future in Africa.”

Dayo Olopade, Manager of YouTube Partnerships in Africa, said: “From inception, YouTube has been a hub for fans to catch up on moments and coverage from their favorite sports. We are delighted to be partnering with the NBA to bring the action and inspiration of basketball to our audience in Africa.  We hope NBA fans on the continent enjoy watching the live games and commentaries on YouTube.”

Click here to read about the NBA’s digital presence with YouTube.

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Stranger Things 3: Official Trailer

Netflix has released the official trailer for its third season of Stranger Things. Click through to watch the trailer.

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Click here to read what we know about the TV show so far.

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