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Social media and fake news create new demand for media literacy

Reading and writing used to be enough on World Literacy Day, but now being able to filter what we read is an essential part of our children’s development.

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It’s World Literacy Day today – a day set aside by the United Nations to celebrate literacy and to reflect on the world’s remaining literacy challenges. The foundations of this are the original three ‘Rs’- reading, writing and arithmetic, but the ubiquity of smartphones, fake news and social media has created the need for an additional basic skill: media literacy.

“Connected kids are relentlessly targeted by big tech and media companies, gaming houses, video content and other content that’s way beyond their years – all created and promoted by people they’ve never met and have no reason to trust,” says Dean McCoubrey, founder of MySociaLife, which supports parents, teachers and psychologists to help children feel safer and behave smarter online.

“Furthermore, this is all happening at a time when tweens and teens are in crucial stages of their emotional and intellectual development, underpinned by an underdeveloped pre-frontal cortex, raging hormones, and the very typical teenage need of being desperate to fit in and belong,” he says.

McCoubrey says that the various massive media corporations have created algorithms that ensure that users are the editors of the content they receive. That’s not the positive outcome that it may seem at first: users unconsciously select the content that re-confirms their bias too, limiting and narrowing their view of the world.

“This is why media literacy education is such an essential part of tween and teenage education, giving kids the tools, habits and skills of expression that they need to be critical thinkers, effective communicators, and active citizens in today’s world – all skills that certainly can’t be shared via a YouTube video!” McCoubrey continues.

Media literacy is the ability to access, analyse, evaluate, create, and act, using all forms of communication. It also promotes an awareness of media intention and influence, and teaches people how to take an active and considered approach to how they create and consume media, by providing a framework to access, analyse, and evaluate messages, whether in print, online, or in broadcast media.

While stats for South Africa are sketchy, Americans are exposed to as many as 10,000 adverts per day, and it’s realistic to say that online South Africans are not far behind. These are the ads that are telling teens how thin or ‘buff’ they should be, what they should eat and drink, what’s cool or uncool, and what they should be thinking, wearing and doing.

It’s true that parents can’t be around at every minute of the day to help children assess each message critically. Indeed, that’s completely unrealistic simply a bad idea, as they’ll never learn the skills that they need to be good digital (and IRL) citizens if they’re not equipped with the tools they need to navigate their way through the media landscape themselves.

It’s time to commemorate World Literacy Day 2019 by equipping  children to be critical of what media they consume so that they can control their interpretation of what they see and hear, rather than letting media control them.

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Mercedes brings older models to the connected world

The Mercedes Me Adapter is designed to bring older Mercedes Benz models into the connected world, allowing one to keep a close eye on the car via a smartphone. SEAN BACHER installs a unit

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In this day and age, just about any device, from speakers to TVs to alarm systems, can be connected and controlled via a smartphone.

In keeping with this trend, Daimler Chrysler has launched a Mercedes Me Adapter – a system designed to connect your car to your phone.

The Mercedes Me Adapter comprises a hardware and software component. The hardware is an adapter that is no bigger than a match box and plugs into the OBD2 diagnostics socket under the car’s steering wheel column. 

The software component is the Mercedes Me app, which can be downloaded for Android and iOS devices. (See downloading instructions at the end of the review.)

Setting up

Before you can start using the Mercedes Me Adapter, you need to download the app and begin the registration process. This includes setting up an account, inputting the vehicle’s VIN number, the year it was manufactured and the model name – among many other details. This information is sent to Daimler Chrysler. It is advisable to get this done before heading off to Mercedes to have the adapter installed, as it takes quite some time getting all the details in.

The next step is locating your nearest Merc dealer to get the adapter installed. You have to produce the registration papers and a copy of your ID – something Mercedes neglects to mention on its website, or anywhere else, for that matter.

What it does

The Mercedes Me Adapter is designed to show the car’s vital statistics on your mobile device. On the home screen, information like parking time, odometer reading and fuel level is displayed.

Below that is information about your most recent journeys, such as the distance, time taken, departure address and destination address. Your driving style is also indicated in percentage – taking into account acceleration, braking and coasting.

A Start Cockpit button displayed on the home screen includes a range of widgets offering additional information, including where your car is parked – right down to the address – as well as battery voltage, total driving time, distance and driver score since the adapter was installed. A variety of other widgets can be added to the screen, allowing for complete customisation.

Many users have have pointed out that that there is no real point to the adapter. However it does offer benefits. Firstly, your trips can be organised into personal and business categories and then exported into a spreadsheet for tax purposes. Secondly, you can keep a very close eye on your fuel consumption, as it automatically measures how many litres you put in each time you visit the garage and the cost (the cost per litre must be entered manually so it can work out total refuelling costs). This is also quite beneficial in terms of working out how much fuel you go through, without keeping all the pesky slips when it comes to claiming at the end of the month.

Probably the most important benefit is that it monitors the engine, electrical, transmission and gearbox, sending notifications as soon as any faults are detected. A perfect example was encountered on a recent trip I made to Pretoria. Upon arriving, I received a notification that I needed to check my engine, with the Mercedes roadside assist number blinking and ready for me to dial.

The notification did not even show up on the actual fault detection system, except for the faint glow of the orange engine light, which I would never have noticed in the bright light. I immediately took it Mercedes and they diagnosed it as an intermittent thermostat error, which they said is fine for now but that I have to keep an eye on the engine temperature.

Conclusion

The convenience of easily being able to export mileage for tax purposes and refuelling stops as well as being able to locate your car at anytime should be more than enough to qualify it as a pretty useful companion for your car.

Add to this the fact that it is completely free from Mercedes, and that makes it an absolute no-brainer. Should you not like it, simply unplug the adapter and uninstall the app. The only thing lost is half an hour while the Mercedes technician sets it up, ensures it is working and gives you a crash course on how to operate the app.

The adapter will only work in Mercedes Benz models from 2002 onwards. No warranties are lost, as the adapter does not increase the car’s performance and is a genuine Mercedes part.

2017 models and above do not need the adapter as everything is installed when the car is manufactured. All one needs to do is install the app and pair it with the car.

Get the Mercedes me iOS app here

Get the Mercedes Me Android app here

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Durban FilmMart wants African documentary projects

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Submissions for documentary and feature film projects in development for the Durban FilmMart  (DFM) close next week on 31 January 2020. The organisers are making a special call-out to documentary filmmakers who have projects to submit.

“We invite documentary filmmakers to submit their projects no matter how early in its development it is, so long as it has a producer and director attached to it,” says Don Edkins well-known documentary filmmaker and the DFM’s documentary film mentor. “The DFM is a brilliant way in which filmmakers are able to galvanize interest in their ideas, get people excited about being involved or helping them develop the project. It may be that the project could then be taken to its next level by being invited to another market for further development, or find financing through the pitches. The possibilities are endless.”

The DFM, which takes place from 17 to 20 July 2020, will host 10 documentary and 10 feature projects at its co-production and finance forum. The producer, director or writer on the project must be an African citizen and can either be living on the continent or in the Diaspora.

‘Documentary filim has over the last years really come into its own,” enthuses Edkins. “We see how the genre has evolved from its more information-driven newsreel-style to a narrative or ‘story-driven’ approach,” he says. “It makes the film genre so much more accessible for its audience, drawing them in and engaging them, yet still making strong statements or creating its requisite impact.”

Countless film projects have gone from a simple concept and idea at the Durban FilmMart to the big screen over the 11 years.

Some examples include the 2011 project Buddha in Africa directed by Nicole Schafer (SA) which premiered at HotDocs 2019, and had its SA premiere at Encounters and won Best SA Documentary at DIFF making it eligible for consideration for an Oscar nomination.  2014 projects which made it to the big screen include Kula – a Memory in 3 Acts directed by Inadelso Cossa (Mozambique), The Colonel’s Stray Dogs directed by Khali Shamis (SA), The Sound of Masks directed by Sara Gouveia (SA/Mozambique), Alison directed by Uga Carlini (SA). The 2015 alumni projects which were completed include Amal directed by Mohamed Siam (Egypt), Not in my Neighbourhood directed by Kurt Orderson (SA), The Giant is Falling (working title After Marikana) directed by Rehad Desai (SA) had its international premiere at IDFA. The 2016 project The Letter directed by Maia von Lekow and Chris King (Kenya) premiered at IDFA in 2019 and also from that year, Working Womxn directed by Shanelle Jewnarain (SA) is in production.

“There are plenty more examples of films that have pushed through from their initial concepts, into production and then onto distribution and or screening,” says Edkins. “The documentary film community in Africa is still small and working with the DFM we try to find new talent constantly and work with the industry to hold space for the documentary. I know there are highly creative and talented people out there who have brilliant ideas, and I would like to encourage them to submit these for consideration for this year’s edition.”

To submit a project go to http://www.durbanfilmmart.co.za/ProjectSubmissions

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