It began ever so subtly, three years ago. Snapchat, the messaging app that dominates young users’ social media video viewing, launched a service called Shows. It comprised short videos made for mobile phones by news services like NBC and Condé Nast Entertainment. Stay Tuned, a daily news show from NBC, drew an audience of 5 million viewers aged from 13 to 24. Slowly, a new reality dawned at Snap Inc, the company that has built up a $16-billion dollar valuation on the back of its Snapchat property.
As Snapchat expanded its third party content offerings, with anything from National Geographic to sports and gossip, the seeds were sewn for its own original programming. It wasn’t exactly a bandwagon. Netflix launched its Originals back in 2013, and Amazon Prime followed a year later.
Snapchat entered the game six months ago, with a 12-episode reality show called Endless Summer. It follows the life of 19-yearold Summer Mckeen, a YouTube star since the age of 14, and proved a massive hit with Snapchat users.
However, it was just one of a dozen Snapchat Originals launched in October 2018. The slate included a fun supernatural series called Dead Girls Detective Agency, and a college comedy called Co-Ed. More than 40% of users who completed the first episode of The Dead Girls Detective Agency went on to watch the entire first season, and Endless Summer eventually reached more than 28 million unique viewers.
Snap announced last week that loth shows had been renewed for a second season later this year. But that was almost a side story to the bigger news: a massive new slate of Snap Originals, with both scripted shows and “docuseries”. At the same time, Snap announced a range of new augmented reality and camera features, as if to underline the sense of a business that is about to make a quantum leap into the future.
In response, analysts forecast share price increases of as much as 50% in the next 12 months, on top of the 100% growth it has shown this year. Now, the public will also see what the excitement is all about.
From May this year, the new Snap Originals will be available globally on Snapchat’s Discover page, which Snap hopes to turn into one of the industry’s leading made-for-mobile video platforms.
The shows will include serialised scripted dramas and comedies, character-driven docuseries, and unscripted social commentary in an attempt “to continue to define mobile storytelling”, it says.
Snap’s new slate includes:
- Two Sides – (New Form) – A young couple navigates a breakup in this series told from both characters’ points of view at the same time. Scripted series launches May 2019.
- Commanders – (Dakota Pictures) – In this comedy, two teenage outcasts discover a mysterious code within a retro computer that can alter real life. When they decide to use this newfound power to disrupt the cliché social structure, their high school will never be the same. Scripted series launches June 2019.
- Untitled BuzzFeed Daily Show – (BuzzFeed) – BuzzFeed’s daily afternoon show brings viewers celebrity, entertainment, and OMG moments blowing up the internet. Launches shortly.
- Sneakerheads – (Indigo Development and Entertainment Arts and EMJAG Productions) – A comedy that follows the misadventures of three college freshmen as they navigate the crazy, shady, mercurial world of Los Angeles sneaker culture. Scripted series launches June 2019.
- While Black – (Indigo Development and Entertainment Arts and Main Event Media) – Author, filmmaker, recording artist, and educator MK Asante explores racially charged social issues through candid conversations. Unscripted social commentary launches mid 2019.
- Can’t Talk Now – (New Form) – A teen soap that takes place inside the phones of a group of high school freshman BFFs as drama unfolds across group texts, video chats, and social media. Scripted series launches mid 2019.
- Compton Dreams – (October Films) – The highs and lows of three up-and-coming artists from Compton as they strive to become the next big name in hip-hop. Docuseries launches mid 2019.
- Denton’s Death Date – (Insurrection Media) – This comedy, set in a world where everyone knows the exact day they are going to die, centres on Denton Little, a high school junior whose death date is only a week away. Denton finally starts living his life to the fullest when a series of strange events unfold that may be the key to avoiding his fate. Based on the novel by Lance Rubin. Scripted series launches September 2019
- tranded with Sam and Colby – (Bunim/Murray Productions) – A pair of influencers film from a haunted location and what starts as something fun quickly takes a terrifying turn. Docuseries launches in late 2019.
- Dead of Night – (Bazelevs in association with Hooked) – Armed with only her phone, a teenage girl must escape a quarantined city full of zombies. Shot in ScreenLife, exclusively from the point of view of the smartphone screen. Based on a Hooked story. Produced by Bazelevs in association with Hooked. Scripted series launches October 2019.
There is one fundamental difference in all these movies, compared to Originals from the likes of Netflix, Amazon and Showmax: all are made specifically for viewing on a smartphone, meaning they are shot in vertical format, as opposed to the landscape mode of regular movies. It is no exaggeration, then, to say that movies will never be the same again.
Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
How to create an esports team
2018 was a landmark year for South African esports as one of the country’s best teams took the battle overseas and made waves in the international scene. A year ago Bravado’s top Counter-Strike: Global Offensive (CS:GO) team relocated to Arizona in the U.S., a venture dubbed Project Destiny, where they used the opportunity to train as full-time professional athletes and conquer the best teams out there.
Project Destiny was a massive success. A year later and Bravado’s CS:GO team had carved a name for itself through several high-profile victories and invitations to top tier tournaments. Clearly this is not the end of the story and the team has been reflecting on the lessons and opportunities.
Team captain Dimitri “Detrony” Hadjipaschali helped lead Project Destiny and gleaned a considerable amount on what needs to go into an esports team.
Team for the right reasons
For aspirant pro players who want to up their game, pun intended, he advises starting at the basics: why do you want a team?
“In recent times, people want to create a team with no direct intention, not knowing if they want to do this casually and socially, or professionally. Doing this professionally requires risk. It depends on how much work and sacrifices are contributed to the cause of creating a team. Playing socially is fine, part-time, as many people do, but playing professionally and wanting to reach the top one day, purely depends on your dedication, motivation and intention.”
Put in the hours
Like any aspirant pro athlete, preparation requires hours of training. Bravado’s players all put in several hours of training daily, 7 days a week, and Project Destiny’s full-time pros worked multiple training sessions every day, usually in the morning and afternoon for 4 hours each, as well as competitive matches in the late evening.
But even Bravado members who are not full time still put in hours of training every day. Serious players need to find the time and build up their dedication because this level of performance is simply the bar set in esports. Said Dimitri:
“The general esports title or game a team competes in will require anything, if not more than, a traditional sport outside of esports would require to get to the top.”
Fortunately, you don’t have to go all-out from the start. Esports are tiered with the top players in the highest tiers. So there is space to cut your esporting teeth while making room for it in your life. But never forget that to be one of the best means no half-measures. In esports, you have to commit to win.
“A good team player is an individual who views his team as a single unit and not just himself as an ‘individual player’ in the bigger picture,” said Dimitri. “They put their team first and before themselves. This is the first main fundamental of a mindset required for a team player.”
Pro teams shouldn’t be mistaken for gaming clans, which are more casual and where gaming is a hobby. Even though they can be very competitive, clans mostly play for fun and entertainment, whereas a professional team is highly competitive with goals that it sets out to accomplish.
This is important because it helps the team members agree on the importance of those goals and the focus required. If you are not willing to show up every day to play the same game, partake in training exercises and learn from feedback, a pro career won’t work for you:
“Playing professionally requires aligned individuals where they share common goals and have equal intentions to realize what they want to achieve and what it takes to compete at a high level.”
Professional athletes aren’t created overnight. It takes many years of focus and dedication while also pursuing studies or working at a day job before someone manages to ascend into a paid career. Esports is the same and demands patience alongside dedication.
Esports teams amplify this requirement. While in Arizona, Bravado applied the maxim “Teams who work together win together.” Household chores were divided up between players, creating a sense of common responsibility. This repetitive reinforcement of team values is crucial for success, whereas impatience for a team to ‘click’ is a recipe for disaster:
“Often, teams do not achieve their desired results and achievements in the short run and immediately resort to a roster change. Or someone in the team is replaced without a completely valid reason. This underestimates the importance of sticking together to create synergy in the long run.”
He also added that using time smartly is perhaps even more important than the amount of time spent on training. The team under Project Destiny used a full-time coach who helped set routines, objectives and priorities:
“The mistake with teams struggling to improve these days is that they do not know and understand how to work with limited time, and how to do this best and constructively as possible. Often teams that aren’t at a top competitive level yet arrange bootcamps, but set the limited time they have with each other incorrectly, or rather not to the best potential.”
When Bravado embarked on Project Destiny, it aimed to put South African esports on the map and serve as role models for aspirant players in the country. By those measures, it has been a huge success and Bravado continues to grow and educate. Through the ongoing support of sponsors Alienware and Intel, Bravado continues its mission of creating esporting excellence and opportunity for South Africans.
Learn more at bravadogaming.com or contact Bravado’s players directly via their social media accounts.
Opera reveals SA browsing habits
Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, has released its State of Mobile Web 2019 report, revealing that nine out of ten people in South Africa use their mobile browser every day.
Other Key findings from the report include:
- Internet users in Africa use their browser to access social media domains such as Facebook, YouTube, Twitter and Instagram, followed by entertainment and search websites
- Opera News users in Africa spend 50% of in-app time watching videos
- South Africans pay six times more per gigabyte of mobile data than people in India
- Opera Mini saved users nearly 100 million USD in mobile data in 2018
The report reveals that the Opera mobile browsers and standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 report also shows that Opera experienced a growth of more than 26 percent of its user base year on year, compared to the first quarter of 2018 in Africa.
“We are thrilled to see that our mobile browsers and news app have grown by 25 million monthly users in the last year, ” said Jørgen Arnesen, Head of Marketing and Distribution at Opera. “The new Opera News app has led this positive growth, as well as the introduction of new features to our mobile browsers like built-in VPN and crypto wallet. The successful partnerships Opera has with major smartphone manufacturers in Africa have also contributed to this massive growth”.
The 2019 edition of the State of the Mobile Web report looked into the use of the Opera Mini browser and the Opera browser for Android, and it shows that mobile browsing is one of the most popular online activities among African internet users. For example, in South Africa, nine out of ten people use their mobile browser every day, an activity they prefer over the use of other applications like YouTube.
The report also revealed that on average, Africans using Opera spend more than 30 minutes browsing online each day. The most browsed category of websites was social media platform domains such as Facebook, YouTube and Instagram, followed by search engines like Google, and entertainment and sport websites.
100 million dollars saved on mobile data
In the State of the Mobile Web 2019 report, Opera gives detailed insight into the use of the data savings feature in the Opera Mini browser, and compares the average price of mobile data in 20 countries in Africa. The results revealed that the data compression mode in Opera Mini saved users nearly 100 million USD of data in 2018.
In this analysis, Opera also compared the costs of data in some African countries with the cost of mobile data in India and Germany. The outcome of this analysis showed that South Africans pay six times more per gigabyte of mobile data than Indians and almost the same price as Germans for one gigabyte of mobile data.
Rapidly changing news and video consumption landscape
The report takes a look at the trends of news and video consumption across Africa. This includes analyzing the usage of its standalone Opera News app, which grew from launch to over 20 million users in a period of one year. Categories like breaking news, local news, and entertainment were the favourites among users in the first quarter of the year.
Video content is also becoming more popular among people who use the Opera News app. The report shows that people spend 50 percent of in-app time inOpera News watching videos on Instaclips, the recently added video feature on the news app.
The usage of Instaclips keeps growing since its test launch in December 2018: in Q1-2019, Instaclips registered a total of 122,000 videos uploaded in different languages such as English, Portoguese, French, Arabic and Swahilli.
Expanding beyond browsing to fuel digital transformation
Opera’s commitment to digital transformation in Africa is ongoing. Beyond the development of its mobile browsers and standalone news app, Opera has made major investments on the African continent, expanding its services to other technology areas such as FinTech and digital advertising.
In 2018, Opera announced the launch of OKash, a fintech micro-lending solution that quickly gained traction among mobile internet users in Kenya. Today, OKash ranks among the most downloaded micro lending applications among Kenyans and its user base keeps on growing.
In May 2019,Opera announced the introduction of Opera Ads, a new advertising platform that allows media agencies and publishers to run more targeted marketing campaigns through the Opera platforms.
The full version of State of Mobile Web 2019 report is available to read online or for download by clicking here.