Connect with us

Featured

Secret of IFA success:
co-innovation and trust

At a media briefing this week, the world’s largest tech expo by visitors revealed what makes it so successful. BRYAN TURNER reports.

Published

on

While major markets like the United States seem to be stifling opportunities for growth by banning competing products, European countries have reached out to markets like China to combine ideas and drive co-innovation, all based on a foundation of trust.

This is one of the central secrets behind the success of IFA Berlin, one of the biggest tech expos in the world. At a global press conference in Andalusia, Spain, over the weekend, the organisers gave media from around the world an insight into what makes the expo stand out from others.

“Trust is at the heart of every relationship,” said Dr. Christian Göke, CEO of Messe Berlin hosts of Internationale Funkausstellung Berlin (IFA). “Whether that relationship is one between consumers and companies, or between business partners. Trust is the ability to match what you do to what you say.”

Co-innovation is not unusual in the technology market. For example, one can find Sony’s camera sensors in Apple’s iPhones, and Leica’s lenses in Huawei phones. These co-innovations have brought these brands huge success in being known as the top camera phones.

What makes IFA special is it goes beyond simply bringing technology together by selecting co-innovative products that will likely impress expo goers.

A major benefit of co-innovation is the extra sets of eyes that oversee ideas before they enter the market. “Innovation does not follow a straight line,” said Dr Göke. “This year we will see a jolt in innovation as we have the entrance of co-innovators in the market.

“This is very important. For example, does anyone here still use those 3D glasses with their 3D TVs? That didn’t quite work out, but what it did reveal was the need for a sharper image. Now we have ultra HD, 4K and 8K. These kinds of little innovations, like 3D glasses, paved the way for manufacturers to know what the consumer wants.”

Popular German electronics brand Metz revealed its co-innovation strategy at the event. It has teamed up with Skyworth to produce its next generation of smart TVs, bringing the trusted Metz name together with Skyworth’s cutting-edge Android TV technology.

Major TV manufacturer Skyworth recently purchased a 100% stake in Metz’s TV division, and subsequently launched four sub-brands. The first, Metz Classic, follows what Metz is known for in Germany: premium products at a premium price. The second, Metz Blue, aims to provide a Metz-brand premium product at a more affordable price. The third brand is Skyworth, keeping the brand name that is known ain over 100 countries.

The final and most interesting brand, Coocaa, targets streaming-only TV watchers. Skyworth has existing TV-only products on the market, but the Coocaa sub-brand is solely focused on a new Netflix/YouTube age of television.

The Skyworth-Metz partnership is one example of the partnership that will be revealed at IFA Berlin in Germany from 6 to 11 September.

Featured

Dell plans 50/50 gender split; 1:1 recycling and reuse

Dell Technologies has unveiled an ambitious 2030 target for a social impact plan called Progress Made Real.

Published

on

Dell Technologies has declared a decade of responsibility and innovation to ramp up the company’s social impact worldwide. At the company’s Dell Technologies Summit in Austin, Texas, last week, chairman and CEO Michael Dell unveiled a set of ambitious goals in a plan called 2030 Progress Made Real.

“Unlocking the power of data will advance humanity more than any other force over the next decade,” said Dell. “We are committed to making that power broadly available to communities around the world, so we can all move forward together.”

Over the next decade, he said, Dell Technologies will use its global scale, broad technology portfolio and expertise to yield meaningful and measurable impact on society and the planet. 

The plan sets the following goals for the company:

Advance sustainability 

·        Recycle an equivalent product for every product a customer buys

·        Lead the circular economy with more than half of all product content being made from recycled or renewable material 

·        Use 100% recycled or renewable material in all packaging 

·        Deliver future-ready skills development for workers in their supply chain

·        Drive a comprehensive science-based climate program, setting emissions goals across facilities, supply chain and operations to customer use of our products including partnering with suppliers to meet a greenhouse gas emissions reduction target of 60% per unit revenue by 2030

Cultivate inclusion

·        Acquire, develop and retain women so they account for 50% of the company’s global workforce and 40% of global people managers

·        Acquire, develop and retain black/African American and Hispanic team members so they account for 25% of the company’s U.S. workforce and 15% of U.S. people managers 

·        Educate 95% of all team members on an annual basis about unconscious bias, harassment, micro-aggressions and privilege 

Transform lives

·        Advance the health, education and economic opportunity of 1 billion people

·        Digitally transform 1,000 nonprofit organisations

·        Achieve 75% team member participation in charitable giving and volunteerism in communities

The company says ethics and privacy are foundational to its corporate and social impact strategies and are essential to executing the 2030 goals. To this end, it is fully automating data control processes, making it easier for customers to access, delete or share their personal data. The company will use digital tools to make it easier to get insights from, measure and monitor compliance issues using digital data. 

In addition to seeking customer input, Dell Technologies engaged third parties, considered the U.N.’s Sustainable Development Goals and Business Roundtable’s Statement on the Purpose of a Corporation, and surveyed team members to assess the most critical issues and opportunities they see in their work and the world.

“We have a great responsibility to apply the full power of Dell Technologies to transform lives and society,” said Karen Quintos, chief customer officer at Dell Technologies. “By combining our technology portfolio, global scale, team member talent and customer partnerships, we can drive significant positive impact. Our 2030 agenda is comprehensive and deeply embedded across the business. The moonshot goals stretch us to go far beyond incremental change. In some cases, we’re still working to uncover how we’ll get there – but we know that significant change and innovation starts with deep commitment.”

In June 2019, Dell Technologies announced early completion of many of its 2020 goals. For example, through a global recycling network, it reached a 2020 goal of recycling 2-billion pounds of used electronics.  Through partnerships with the Government of India and Tata Trusts, it deployed a cloud-based analytics solution to deliver preventive healthcare to remote villages, reaching 11 million people who would otherwise not have these services. A range of additional social impact goals have also been reached (see graphic below)

* For the full list of 2030 goals, see delltechnologies.com/2030goals

Continue Reading

Featured

Behind the scenes of Netflix SA’s Queen Sono

South Africa’s first Netflix Original TV show, Queen Sono, is almost ready to air. Gadget’s BRYAN TURNER spoke to the show’s creators on set.

Published

on

In the heart of Johannesburg, a house is about to make history as one of the first homes to have a South African Netflix Original filmed inside. During filming, it’s surrounded by a dozen large trucks that carry props, camera equipment, set equipment and equipment needed to make this production a reality. 

We chatted with Queen Sono’s writer, director, and showrunner, Kagiso Lediga, on set recently. He also heads up Diprente, the Johannesburg-based production company behind the show.

“[Being writer and director] gives one the ability to carry out the vision,” says Lediga. “I mean, it’s not just that I’m wearing many hats. But there’s the other creators, other HODs: from production designer to cinematographer, to the other writers that I work with. So it’s great, I guess that being a showrunner you kind of have to touch on all of those.

“It’s a huge responsibility in terms of carrying out the narrative. You know, sometimes what’s great is when you come up with an idea, and then when you see it when, either you’re sitting behind the monitor, directing, or while you’re sitting and editing, and you’re like ‘Whoa, that’s exactly how we imagined it’.”

The show is an action-packed series that follows Queen Sono, a highly trained top spy in a South African agency whose purpose is to better the lives of African citizens. While taking on her most dangerous mission yet, she must also face changing relationships in her personal life.

Of course, the gravity of being a Netflix Original means that Queen Sono will be put on a global stage, and will be available to stream in over 40 countries. We asked the show’s Director of Photography, Motheo Moeng, how the show’s image has been carefully crafted for a local and global audience.

“Overall, the treatment of the show is based on the characters we have written, naturally, and other spy films that we have looked at,” says Moeng. “So the treatment of her visually, and the look to the show visually, had that in mind. So as much as you wanted to treat it as an African show, we were well aware that it had to have international appeal.”

It’s also dangerous work getting the show to be perfect, Moeng says.

“It’s like being in a boxing ring, so there are days when you’re getting punched, there are days when you have to stand up and go. But overall, I guess the banter between myself and the first aiders is interesting. Our jobs are a direct contrast to each other; I’m trying to constantly light and make things look pretty, and he has to make sure we make the day, so if you stick around for long enough, you’ll see the love-hate relationship between us.”

Stunt Coordinators Grant Powell and Filip-Ciprian ‘Chip’ Florian have us a quick insight into how to get the actors (and film crew) ready for a spy movie’s action.

“[Most productions] have the same demands because they all have the same elements,” says Powell. “It doesn’t matter how big the movie, they’re still an actor. An actor still has to be trained. I still have to deal with the psychology of that. Convincing them that they can do it. So it really doesn’t matter the scale of the film, you’re still dealing with the same elements, which is training an actor from scratch sometimes.

“There was a combat scene with Queen Sono and the baddies, and she kicks one of them out the window, which is Chip by the way. So he goes through plate glass, goes over the balcony, three stories up and lands on a car. I thought that was cool. We had three weeks prep, which is great for a local show. You never get that, you’re usually learning on the day. That’s why the audience will instantly see the quality will be better because of this preparation. That’s what’s going to make this show stand out over and above anything that’s ever been done locally.”

Queen Sono is expected to be released exclusively on Netflix in 2020.

Continue Reading

Trending

Copyright © 2019 World Wide Worx