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South Africa to get SUHD as Samsung redefines TV

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When Samsung unveiled its latest range of curved LED TVs in January, the devices seemed distant and inaccessible. Now they’re about to arrive in South Africa, writes ARTHUR GOLDSTUCK.

There’s a new word in high-definition TV, but it’s not one you’ll find in a dictionary. That’s because Samsung just invented SUHD to describe its new line-up of curved TVs. Many instinctively assumed it stood for Super UHD which, in turn, is a standard term for Ultra High-Definition TV.

Not so, says Samsung: it’s a composite initial for “sensational picture, seamless interaction and stylish design”. The intentional showiness of the term worked well in the world capital of showiness, Las Vegas, when it was launched there during the annual International Consumer Electronics Show in January. It may not be as convincing in the more mundane surrounds of retail electronics outlets.

However, an event in Turkey last week was a useful halfway mark both in hype and in the technology’s journey to South Africa.

The Samsung Africa Forum, strangely held in the seaside city of Antalya in the heart of Turkey’s winter, hosted the official launch of SUHD TVs into the African market.  Three series – the JS9500, JS9000 and JS8000 ⎯ range from 48-inch to 88-inch curved screens. The smallest unit, with around a R13 000 price tag, is expected to make a major impact. A 55-inch unit will come in at R17 000 – about where standard LED TVs were just three or four years ago.

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“The curved shape draws you into the picture and gives you a more immersive experience because you’re almost surrounded by the screen, particularly in larger screen sizes,” said Matthew Thackrah, deputy managing director of Samsung Africa, speaking at the event.

However, from a distance of, say, across a room, the surround impact is lost. So it could easily be argued that the curve is more about aesthetic appeal than viewing experience. Thackrah didn’t entirely disagree.

“Over the last ten years design has been a hugely important aspect of purchasing any appliance, because the home is becoming more open plan,” he said. “Whether a TV or a refrigerator, design is now one of the major influencing factors.”

Particularly at the higher end of the market, with its lower price sensitivity, the devices are expected to be a hit. Last year, said Thackrah. 20 per cent of Samsung’s “premium sets” sold in South Africa were curved. That’s expected to rise to a third of its premium sales this year.

Ironically, it’s not the stand-out feature – the curve – that truly defines the new sets, but rather their display technology and image processing.

According to the product description: “The SUHD TV’s nano-crystal transmits different colours of light depending on their size to produce the highest color purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with 64 times more colour expression than conventional TVs.”

That’s when SUHD enters the picture.  Not only is it intended to enhance the picture, but is also claimed to be more eco-friendly than conventional displays:

“The intelligent SUHD re-mastering engine optimises all content to match the colour and brightness reproduction of the SUHD TV. It automatically analyses the brightness of images to minimise additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional TVs.”

Thackrah pointed out, however, that it was not a reinvention of TV display technology.

“We’re launching not so much a different technology, as improving certain aspects of the technology through better colour rendition and faster response rates compared to competing products. That’s why we made the choice of the SUHD label: we had to differentiate ourselves from the rest.”

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee, and subscribe to his YouTube channel at http://bit.ly/GGadgets

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Prepare for Digital TV migration

The deadline for the digital migration is fast approaching. JACQUES BENTLEY, Skyworth Southern Africa Sales Manager, lets us know what we can expect.

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By now you’ve probably heard about the impending digital migration for South African broadcasting. Initially, this shift from old-school, analogue technology to newer, more efficient digital technology was set to take place in 2015 but the deadline for a national migration has been pushed out several times. With our neighbours Namibia and Botswana blazing ahead with their own digital transformations, the pressure is on for our own government to push forward to a fully digital South Africa.

But what does this overdue switch really mean for you and me?

What is digital migration?

Basically, the process involves moving over from an analogue transmission to a Digital Terrestrial Television/Transmission (DTT). We currently use analogue technology, transmitting video and audio through analogue signals. The drawback of this traditional broadcasting format is that the colours, sound and brightness are heavily impacted by the quality of the signal, resulting in a less-than-ideal snowy effect, and your TV deciding to randomly fade or ghost.

Digital TV, on the other hand, boasts crystal-clear image quality and excellent sound without interference because of its land-based network of TV transmitters that broadcast digital signals. This kind of technology also allows viewers to access a wider range of channels with different programmes.

Why is it happening?

Apart from the fact that everyone wants clearer sound, more channels and an enhanced viewing experience, the conversion to digital TV also has a far-reaching goal that ultimately

aids developing nations like our own. According to the International Telecommunications Union (ITU), the objective of Broadcast Digital Transition (BDT) work is to help developing countries with their smooth journey from analogue to digital broadcasting, including terrestrial TV, mobile TV and sound broadcasting. In turn, this means that we can enjoy new broadcasting services as well as an allocation of the digital dividend.

When is it taking place?

June 2019 is D-Day for all countries to have completed their digital migration. Our Communications department is determined to meet this international deadline and has implemented a specific DTT war room to ensure that all the boxes are ticked, and they can deliver on time.

The first province to undergo the digital migration was the Free State back in August, where digital Set-Top Boxes (STBs) were launched in Senekal. Essentially, STBs decode digital signals for old, box-style TV sets and the government aims to distribute these devices to about 5-million poor households, so that all citizens can enjoy prime TV, despite their financial situation. In fact, Skyworth is one of the chosen suppliers of these set-top boxes and is proud to be a core part of an all-inclusive transition to digital.

What can you do about it?

While the government has agreed to subsidise cash-strapped consumers with STBs, the only guarantee is that the digital migration is upon us and it is our responsibility to digitally transform our homes in order to meet the requirements. This means that you’ll either need to invest in a digital-ready TV or purchase your own STB to work with your current TV’s analogue signal. Whichever route you decide to go, you can look forward to exceptional viewing entertainment in the comfort of your own home.

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5 things you should ask about buying a new TV

With so many technological advancements that cater to various needs, and endless options on the market, buying a new TV for your home can be pretty daunting. JACQUES BENTLEY, Southern African Sales Manager at Skyworth, offers a few tips when buying a new TV.

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Given the role a TV occupies in the home – providing entertainment, relaxation and a window to the world for the whole family – it’s not a purchasing decision to be made lightly. Not to mention the fact that you’re likely to spend a rather large sum of hard-earned dough in the process. Fear not – we’re here to help you decide. Here are five important things to think about before you swipe that plastic to ensure your new TV will bring nothing but joy into your home (ok, and maybe a couple of disagreements on what to watch).

  1. Size matters

If you’re a fan of action-packed movies or nail-biting sporting events, you already know how important the size of the screen is. Consider the space into which your new TV will fit, and take measurements of the wall area or cabinet it’s going to sit on to make sure that you’re being practical about its size. How many people will be watching the TV at the same time? Now opt for the largest screen size that will fit comfortably in your lounge (and your budget). Generally, anything between 55 and 65 inches is a great all-round pick according to price, performance and how close most families sit to the TV.

  1. Is it digital-ready?

South Africa’s digital migration is upon us and by June 2019, you’ll either need a digital-ready TV that can transmit digital signals or a Set-Top Box to decode digital signals for your old, box-style analogue TV set. The benefits of investing in a digital TV include crystal-clear image quality, excellent sound and a wider range of channels. Ask the sales assistant to show you their range of digital ready TVs when making your selection.

  1. Does it have a 4K screen resolution?

Resolution refers to the sharpness of the TV picture, usually in terms of horizontal lines of pixels. Ultra HD/ 4K sets have four times more pixels than current Full HD screens. That’s as many as 2 160 horizontal lines, or 3 840 x 2 160 pixels. The result? Super-sharp, detailed and lifelike images, even on large screen sizes. For this reason, a 4K resolution is becoming increasingly popular because it’s a much better choice if you want to future-proof your investment – Skyworth’s G6 model was created with this in mind; it’s basically an Android TV made for the future.

  1. What will you be using your TV for?

Apart from the obvious activity of chilling out to watch your favourite shows, what else do you want to be able to do with your TV? Will your kids be using it to play games? Will you be streaming shows on it? All of these preferences will impact the specific features that will attract you to buy a certain model over another one, so it’s wise to do your research, either online or in store, before you say ‘yes’ to the device. Also, look out for at least four HDMI ports at the back of the set as these tend to get used up very quickly, especially if you are using accessories like a sound bar.

  1. Does it include cutting-edge technology?

From Google Voice Assist, allowing you to speak to your TV, to rich connectivity via Bluetooth, selecting a TV that has advanced capabilities makes for a smarter TV and one you aren’t likely to need to replace in a few years’ time. With Android System 6.0, an easily updatable operating system, the G6 TV is your best bet when it comes to constantly upgrading your TV without forking out money every time.

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