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Samsung rolls out new wearables

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Samsung has added the Gear Sport, Gear Fit2 Pro and Gear IconX to its range of wearable devices.

Samsung Electronics has introduced three new devices to its industry-leading wearable portfolio: Gear Sport, a sleek and versatile fitness-focused smartwatch that is water resistant; Gear Fit2 Pro, an upgraded GPS fitness band with smart features; and Gear IconX, a second generation of the company’s cord free earbuds.

Samsung says its new Gear devices were designed to let consumers get the most out of their day, and help them live a healthier and well-balanced life.

“At Samsung, we celebrate the everyday athlete – whether you’re going for a light jog, or training for your next triathlon,” says DJ Koh, President of Mobile Communications Business, Samsung Electronics. “We have a long history of embracing choice and innovation, and our wearables are designed to help consumers of varying fitness levels meet their goals and aspirations. We want to help remove the stigma that fit can only mean one thing and that fitness trackers are complex and for only the most intense of workouts. Our new Samsung wearables help consumers ‘go beyond fitness’ and enjoy an active, balanced and fulfilled life in a smart and seamless way.”

Samsung provided the following information:

  • Water Resistance and Swim Tracking: An ideal companion for any swim – from laps to playing in the pool – these devices are 5 ATM1 certified for water resistance. Now with Speedo’s latest swimming training app, Speedo On, the Gear Sport and Gear Fit2 Pro also allow you to easily track key swim metrics including lap count, lap time, stroke type and more.
  • Top-of-the-line Heart Rate Monitoring: With improved accuracy, the devices offer advanced real-time heart rate monitoring. They help you continuously monitor your heart activity – whether it’s enjoying a stress-free nap or an invigorating cycling class.
  • Premium Partnerships: Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including UA Record, MyFitnessPal®, MapMyRun® and Endomondo for activity, nutrition, sleep, and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness.
  • Auto Activity Detection: Automatic activity detection built into the devices keeps you in tune with your body and can recognize the following categories of activities: Walking, Running, Cycling or performing Dynamic Activities that could include dancing to basketball.
  • Personalized Motivation: You can customize your own wellness plan with tailored goals and alerts.

Gear Sport: A new versatile smartwatch to support an active and balanced lifestyle

Gear Sport is stylish, yet practical with a minimalistic, circular bezel, Super AMOLED 1.2-inch display and improved user interface, making it easy to view information – even on-the-go. With Gear Sport, users can work to achieve health and wellness goals, and receive nutrition management alerts and activity recommendations even when they are offline.

Designed with military level-durability, it can handle a wide-range of environments.2 With its sleek, ergonomic form that can be worn in a variety of colorful and easily changeable standard 20mm straps, it is perfect for any occasion so you can effortlessly transition from the gym to a night out with friends. Gear Sport will be available in Blue and Black and also includes Gear foundational functions:

  • Control of compatible Samsung IoT-enabled devices through Samsung Connect
  • Act as a remote control, whether for a PowerPoint presentation or Samsung Gear VR headset
  • Pay for goods with a flick of the wrist via Samsung Pay (NFC Only)3

Gear Fit2 Pro: An advanced GPS fitness band

In addition to the new swim and heart rate monitoring capabilities, the new Gear Fit2 Pro features advanced built-in GPS tracking to capture your run or ride with accurate activity tracking. Gear Fit2 Pro’s Super AMOLED curved 1.5-inch display and a high-resolution color touchscreen make real-time updates and notifications easier to read. The all-new secure, ergonomic band is light weight and comfortable to use for all activities. Available in Black and Red, its versatile design also makes it a stylish accessory.

Gear IconX: Comfortable fit, cord-free earbuds

IconX cord-free earbuds let you effortlessly listen to your favorite music – making your daily commute more enjoyable or helping you get more from your workout. Music can be enjoyed on and offline by transferring songs from a Samsung smartphone4 or PC, or accessing your favorite tunes through Bluetooth connectivity. The earbuds are also your newest connection to Bixby.5 With a simple tap and hold of the earbud you can use your voice to control your music or your phone – without even having it in your hand.

The updated design comes in Black, Gray and Pink and is even more ergonomic and lightweight so they are effectively secure, comfortable and stylish to use. For the fitness enthusiast, the Gear IconX automatically tracks your running routines, and also features standalone Running Coach which can be activated by simply tapping the earbud to provide in-ear audio6 exercise status updates – in real-time and without your phone. With an improved battery life of up to five hours of streaming and up to six hours of standalone music playing, and up to 4GB of internal storage, you can enjoy a seamless and fully standalone music listening experience.

 

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Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK

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One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.

Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.

When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.

That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.

In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.

The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.

Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.

“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.

“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”

Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.

In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Robots coming to IFA

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Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.

The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.

The following will be among the exhibitors making Hall 26 a must-visit:

Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.

Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.

Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.

Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.

Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.

And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.

IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com

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