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Samsung debuts Note 9

Samsung this week released the new Galaxy Note 9, with the largest display, battery size and storage yet seen in the company’s smartphones.

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Samsung this week unveiled the Galaxy Note9, with the largest display yet on a Samsung smartphone, and greater functionality in the S Pen stylus.

Samsung says it is designed for customers who need a device that supports both personal and professional needs, and that it powers productivity on-the-go from day to night, without compromising on security.

“The impact mobile technology has had on business in the last decade is extraordinary and continuously evolving, driven by converging technologies that fuel innovation,” said Craige Fleisher, Vice President of Integrated Mobility for Samsung South Africa.  “Samsung has always been at the forefront of this transformation – a movement that we call the Next Mobile Economy. In this mobile-first world, all companies are challenged to rethink the way they do business.”

The Samsung Galaxy Note 9 will be available for pre-order from August 9 and general availability on August 21, 2018. It will be offered in Midnight Black, Metallic Copper with matching S-Pen and Ocean Blue, with a yellow S Pen.

Samsung provided the following information on the features and functionality of the Note 9:

·          S Pen: Galaxy Note9 introduces the new S Pen with remote control delivering capabilities that empower the user to do more. The S Pen features Bluetooth Low-Energy (BLE) that makes it even more powerful: you can use your S Pen as a clicker to move through a PowerPoint presentation, without the need for a mouse when in DeX mode. And new customised clicks make it easy to quickly launch an app or take a photo.

·          Speed & Power: the cutting-edge 10nm processor now comes with the fastest network speeds available in the market with up to 1.2 gigabits per second, meaning users can download and stream content without any lag.

·          Store More, Delete Less: Galaxy Note9 comes with the default base storage of 128GB or 512GB. With expandable memory, the Galaxy Note9 is 1TB ready so users can create and store without running out of space.

·          Samsung DeX: by connecting a single HDMI adaptor to a screen, the Galaxy Note9 transforms into a PC-like experience with a simple ‘plug and play’.

Powering your business

First-class security is now more important than ever to achieve enhanced mobility. The Samsung Galaxy Note9 combines defence-grade security with the most comprehensive configuration, deployment and management features on the market.

·         Defence-Grade Security: Samsung Knox delivers the industry’s leading security features to the enterprise protecting devices at multiple layers including hardware software and applications.

·         Streamlined Deployment: Knox Configure allows businesses to remotely configure devices in bulk to change settings, install software and establish policy updates for further protection.

·         Enterprise Management: E-FOTA allows administrators to control OS updates and security patches for an entire fleet of devices via existing EMM infrastructure.

·         Biometric Authentication: Samsung provides multiple options for authentication that suits different working environments including fingerprint scanning, iris scanning, facial recognition and Intelligent Scan.

·         Enterprise Edition: Samsung’s Enterprise Edition unlocked smartphones come with Knox Configure, Samsung E-FOTA on MDM and regular security updates included. Now, you can make the impact your business demands with the combination of powerful and simple device management, support from tailored partner solutions, customization capabilities and defence-grade security.

The Galaxy Note9 combines advanced hardware and software to help businesses across all sectors, from manufacturing and retail, to healthcare and financial services, to achieve more through mobile technology.

Powering your day and night       

·         6.4” Infinity Display: Featuring a stunning 6.4” Infinity Display, the Galaxy Note9 is not only perfectly engineered but also beautifully designed.

·         Most Powerful Camera: Shoot like a pro and capture the best of work, and the best of play. The dual aperture works like an eye, adjusting to any light so your team can take stunning pictures anytime and anywhere. Plus, capture optimization and instant flaw detection makes it almost impossible to take a bad shot.

·         Long Lasting Battery: Reflecting the importance of battery performance to power-users, the Galaxy Note9’s 4,000mAh battery is the largest-ever on a flagship Galaxy phone, allowing users to create, consume content and communicate from morning to night.

·         Dual SIM: In addition, the new Galaxy Note9’s dual SIM allows users to use two SIMs in one phone. Whether for data on a business trip or just separating work and personal numbers, the dual SIM gives the user the balance their life needs.

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Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK

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One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.

Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.

When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.

That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.

In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.

The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.

Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.

“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.

“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”

Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.

In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Robots coming to IFA

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Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.

The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.

The following will be among the exhibitors making Hall 26 a must-visit:

Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.

Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.

Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.

Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.

Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.

And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.

IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com

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