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Samsung brings Wireless 360 speakers to SA



Samsung its Wireless Audio 360⁰ speakers to the South African market. The speaker uses the company’s Ring Radiator technology to to deliver crisp and clear sound quality wherever you are in the room.

Unlike traditional audio products that project sound from one direction, the Wireless Audio 360⁰ delivers sound evenly in all directions thanks to the Ring Radiator. This ring-shaped structure synthesises the different audio components such as passage of sound, acoustic lens and the location of the speaker units to evenly spread the music coming out of the speakers. While it does this, Samsung’s state-of-the-art Compression Driver simultaneously compresses and reflects sound that travels forward, emitting sound in all directions. Add to this Samsung’s optimal acoustic lens that amplifies sound like a loudspeaker and the result is the highest quality sound dispersed evenly throughout any room, of any size and shape, without distortion and noise.


“The Samsung Wireless Audio 360⁰ was created through rigorous research and development, based on the way people consume music,” says Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa. “Samsung wanted to make listening to music in the home more seamless and the Wireless Audio 360⁰ accomplishes this by combining exciting new sound technology with a premium look and feel to offer an unrivalled immersive audio experience.”

Last year, Samsung’s release of a portfolio of Curved SoundBar and Multiroom Audio products created an entirely new category in the audio market by providing the flexibility to connect and listen to music uninterrupted through wireless networks. The Wireless Audio 360⁰ continues Samsung’s immense innovation in audio products and is available in two models: the WAM7500, a standing model with a deeper bass and the portable WAM6500, a location free speaker that delivers unmatched sound balance and quality inside and outside the home.

The Wireless Audio 360⁰ range seamlessly connects to Samsung TVs, sound bars and mobile devices to create the ultimate in-home entertainment experience. Samsung’s new Multiroom App 2.0 makes it possible to share music across connected devices in the home, while its user interface simplifies and transforms the listening experience. The new and upgraded version of the Multiroom App is available on both Android and iOS, so that users can enjoy their favourite music on multiple Wi-Fi-connected devices. The new App boasts an improved user interface with a new central dial wheel for more intuitive navigation and custom queue lists can now be browsed easily with just the touch of a finger. The Multiroom App 2.0 makes it possible to centrally control speakers, music sources and playlists while simultaneously browsing your music library.

In addition to these highly advanced features, another benefit of this incredible product, is its sleek and ground-breaking design. The beautifully designed speakers not only eliminate the placement restrictions common to conventional audio systems, but will complement and enhance your home creating an impressive centrepiece in any room.

“Samsung continues to create pioneering, cutting-edge technology that provides consumers with industry-leading solutions. The Wireless Audio 360⁰ speakers deliver an immersive listening experience that is quite unlike anything else in the market,” Thackrah concludes.


Kia makes car audio personal

KIA Motors has revealed its Separated Sound Zone (SSZ) technology that allows each passenger of a vehicle to experience an audio stream tailored to their individual needs.



SSZ technology creates and controls the acoustic fields of the car, allowing the driver and each passenger to hear isolated sounds. The many speakers installed in the vehicle feature technology that uses scientific principles to reduce or increase audio levels of sound waves. This negates the overlap of sounds being heard in each seat, creating the same effect as current noise cancellation systems, but without the need for headphones.

“Customers in the autonomous navigation era will demand increasingly customisable entertainment options within their vehicles, which includes technological innovations such as the Separated Sound System.” says Kang-duck Ih, Research Fellow at KIA’s NVH Research Lab. “I hope by providing drivers and passengers with tailored, independent audio spaces, they will experience a more comfortable and entertaining transportation environment.”

People’s musical tastes vary, so some passengers choose to use headphones during a journey to isolate their audio stream, but this also creates an unnecessary social barrier when interacting with other passengers. When travelling in a vehicle equipped with next-generation SSZ technology, each passenger can connect their smartphone via Bluetooth and listen to their own music without interference from, or interfering with other passenger’s audio streams.

When the SSZ is utilised, hands-free phone calls can also be isolated to individual passengers, ensuring privacy when having important phone conversations on the move.

Furthermore, this ground-breaking technology can eliminate unnecessary sounds for the passenger, but provide them for the driver. Navigation sounds, or various alerts, allow the driver to focus on controlling the vehicle, while the SSZ system isolates these sounds, maintaining a quiet area for the other passengers. This has a particularly strong application for drivers with a sleeping child in the vehicle.

SSZ technology has been in development since 2014, and the completed mass production system is expected to be ready for installation in vehicles within one to two years.

For a video of Separated Sound Zone technology, please visit

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Future of TV in 4 letters



Television technology has come a long way, transforming not just the way we consume our entertainment, but also the formats in which media is broadcasted or streamed. Today, TVs can do a lot more than just display our favourite shows, says DEAN DAFFUE, GTM manager at LG Electronics SA.

Today, consumers demand TVs that are not just slim, but so thin that they are like paintings on walls. TVs have become an element of décor that can seamlessly integrate into the design of a home, and render the clearest, sharpest images, with the deepest blacks and crispest whites without compromising on resolution. Home cinema is not just about the picture anymore. Consumers are eyeing TVs that would be able to learn usage patterns and automatically suggest entertainment based on individual preferences. The switch from LCD to LED transformed TV design, allowing for lighter, thinner and easily wall-mountable frames, housing even more sophisticated display tech. The picture quality also dramatically improved with new contrast ratios rendering more vivid colours, deeper blacks and crisper whites. But they were still more functional than aesthetic.

As larger segments of the population embraced internet connectivity and streaming content, the TV became smarter, integrating content-streaming apps for a more seamless viewing experience. As Internet Service Providers (ISPs) upgraded their infrastructures to accommodate the growth in streaming services, TV manufacturers also upgraded their TVs’ ability to tap into different types of content.

In the future, TVs with built in Artificial Intelligence (AI) will be able to learn usage patterns and automatically switch modes based on user preference, and even take instructions from multiple users as TVs become increasingly connected to digital home assistant systems.

Six years on, and we see the evolution that continues to lead in the OLED TV market, LG is racking up awards and accolades for its innovative OLED TVs. This pioneering effort in the design and manufacturing of OLED TVs has culminated in complete dominance of the OLED market, leaving the pinnacle challenge of innovation in display technology, redefining the TV viewing experience, and its place in your home. Great efforts have been made on OLED technology being affordable and accessible, allowing more people to enjoy a better-quality television experience than before. No TV is a greater testament to this than last year’s award-winning LG SIGNATURE W7 – also known as wallpaper.

As South Africans are continuously looking for ‘an experience that amazes’, OLED TVs are considered by industry experts to offer the most advanced display technology. As each pixel on the display can be individually switched on and off, OLED offers enhanced picture quality without image degradation. This results in the highest quality image rendering with the purest blacks. With its myriad advantages, OLED panels have become the most desired display technology today and it has become a leading force in making this technology even more ubiquitous and accessible.

With support for both Dolby Vision and Dolby Atmos, LG OLED TV is the first of its kind to offer a premium cinema experience in the comfort of your home. It also features Active HDR technology, which optimises HDR picture quality scene-by-scene, rendering brighter scenes and greater shadow detail for a life-like viewing experience.

Despite the market dominance, the development of newer, more innovative technologies does not stop. This year a staggering number of innovative display technologies were unveiled, such as future display technology like roll-able OLED screens and large format curved displays that will become the future of wall art.

AI is also set to make an appearance. There is a unique and personalised AI services built on the deep learning-based DeepThinQ technology, in cooperation with other AI service providers such as Google, giving AI TVs the ability to automatically adjust the settings to Game Mode, or Sports Mode based on whether a user is currently playing Xbox or watching a football match. Ultimately, AI TV will provide care and comfort to users’ mind and body by learning more about its users’ viewing habits.

What does this all mean for consumers? With continued innovation and development of display technologies, as well as advanced design, AI, premium audio integration and support for the latest resolutions, colour and High Dynamic Range (HDR) standards, the TV will no longer be a display, but a complete home viewing experience. This is what new ranges of OLED TVs will bring to fruition in the coming months, making it the ideal time to upgrade your TV to the ultimate home entertainment experience.

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