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How VR saves lives

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Innovation and technology play a big part in the South African mining industry, but now it has moved on to a new era. ETHEL NYEMBE of Standard Bank explains how to maintain production and reduce cost using new technology like virtual reality.

South Africa is world-renowned for clawing mineral wealth from the earth, often at depths that are unequalled anywhere else in the world. Working at these great depths means physical discomfort and danger – all risks that have to be considered and planned for. Ultimately, it is the combination of innovation and technology that save lives and ensures that miners return safely to the surface.

Because safety is taken so seriously by mines, millions of rands are spent every year on products and services designed to keep miners safe. Not many people would believe, however, that some of the most important and advanced technological safety solutions have their origins in the world of computer gaming.

“Innovation and technology are game changers in the mining sector. Minimising risks means maintaining production and reducing lost-time incidents,” says Ethel Nyembe, Head of Small Enterprise at Standard Bank.

“Given that mining companies are operating under many constraints, it is to their credit that they have adopted all the technology they can to protect their people. Achieving this has meant investing in computer-generated, advanced visualisation techniques and tools that have crossed-over from the world of video gaming.”

A recent episode of the Standard Bank-supported The Growth Engines series, highlighted how major mining company, Anglo American Platinum, works with specialised SME, The Cyest Corporation, to reduce risks and drive bottom line performance through 3D visualisation technology.

Anglo American Platinum is a key player in the global platinum market, and produces about 37% of the world’s platinum in the Bushveld complex that is home to about 70% of the world’s known resources of the mineral.

However, various factors such as a platinum price that has dropped by about 35% in the last five years, and reduced global demand, have placed a strain on the sustainability of platinum mining. Responding to tough times demands innovative strategies.

Says Ms Jeannette McGill, Head of Technology and Innovation at Anglo American Platinum:

“Innovation and technology in the mining sector is exceptionally important, particularly to companies like Anglo American Platinum.

We look at how we can increase our global competitiveness in terms of being able to produce sustainable operations and create maximum value for our shareholders. This requires a certain level of innovation and/ the application of technology both in underground and open-pit environments.

With shallow resources being depleted, we need to mine deeper. There are significant challenges involved with this, including being able to supply our mines with ventilation and support through a variety of applications. It is about mining safer and meeting our corporate objective of causing zero-harm.

Achieving this involves driving discontinuous change. Our need has been to stop making small continual changes in technology, by bringing about change that leapfrogs us into a different space. This is about being collaborative and comparing ourselves not only with other mining companies, but also about seeing what impacts other sectors as far as technology is concerned.”

Keeping pace with the demand for change led to The Cyest Corporation bringing different  technologies – including advanced visualisation technology – to Anglo American Platinum.

It is in this visual discipline that they are making a majoring impression. The technology is being used in the training arena, where virtual reality software is used to drive home the realities of working underground and making the intrinsically hostile environment as safe as possible for all workers.

Visualisations are used to simulate scenarios that can produce life-saving improvements in the mining industry. The relevance of gaming technology to business technologies is acknowledged by the company – particularly when it comes to promoting safety underground.

Andreas Cambitsis, Director of The Cyest Corporation, says:

“There is so much that technology can do in empowering people and making them more effective at their jobs. Whether it is advanced visualisation or beneficiatiating data to make better decisions, we are only touching the tip of the iceberg. Innovation and technology are the bridge to taking companies forward.

It is important to keep an eye on innovation and the bottom line. You must be clear on how the innovation is going to benefit profitability. It is also something that should be considered as a long-term objective. Great ideas are often stifled because they don’t meet short-term needs.”

* Ethel Nyembe, Head of Small Enterprise at Standard Bank

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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