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SA e-commerce in 2018 signals retailers to innovate

2017, and Black Friday, in particular, proved online shopping is alive and well, albeit a little ill-prepared, or possibly naive. However, for now, at least, the truth remains that the status of e-commerce sits at around 1 to 2% of total retail.

At the same time, retail sales in South Africa is inching along pitifully, growing marginally by 0.2% in September, compared with the same month last year, although economists had predicted a growth of over 2.5%. Very much a rock and a hard place.

“Black Friday was a great success for SA e-tailers, and for consumers, and we’re delighted by that dawning. But with the economy putting pressure on retail, it’s imperative that local brands innovate around their model and distribution,” explains Grant Webster, the COO of nationwide smart device repair specialist, weFix.

Yuppie Chef, an interesting case in point, is testing an additional channel, making a bold step from online to bricks and mortar in this last quarter opening a store at Cape Town’s Willowbridge Mall in August. That’s thinking out of the box.

Originally praised for its dorm room beginnings, the weFix brand has intensely focused itself on partnerships for the last year and a half, contouring their infrastructure to craft a model that allows for scalability across devices, brands and technology. “Originally working with Apple Devices, we added Samsung and then LG and Huawei to our suite of products that we repair. Having repaired over 750 000 devices in 35 stores nationwide, through 150 technicians, we shifted from a repair shop to a lab with technicians, supported by a robust framework to manage large trade volume for global brands.”

Under the leadership of Simon van der Merwe, weFix’s Chief Business Development Officer, this evolution paved the way to open up to more brands, including Yoco, the small wireless-card machines that seem ubiquitous at stores, restaurants, coffee shops, and small businesses, as well as the servicing of all the newly launched Energizer units, and FNB smart devices nationwide, the first local financial services company to launch its own branded Android-powered smartphones, designed by Chinese phone maker ZTE.

Within the insurance industry, weFix manage claims for the majority of insurance companies, including Discovery, MonitorKZN, and Santam, while breaking new ground with Click2Sure Insurance, who have launched a new uncomplicated digitally-led insurance product at point of sale. weFix was also the recipient of the Top Contents Repair Specialist from Discovery Insure for 2017.

2016 saw the introduction of global drone leader, DJI, both in sales and repairs and gaining weFix repair accreditation – certifying their first authorised DJI repair technicians, making a bold play for the booming drone market. This continued their extension from consumers to B2B to trade business via a new wholesale division which distributes and sells via Takealot, JD Group (Incredible Connection, Hifi Corp), Kaap Agri, Cape Union Mart, and Massmart (Dion Wired and Makro).

“It’s more than just inking an agreement, it’s about collaborating with attentive buyers, meeting their needs and training their team, so that stock is available as best possible and the teams are integrated,” says Webster. “Corporates requiring a tailor-made pickup and drop-off service in a bid to save time, and as a staff perk, can get devices fixed in rapid turnaround times, managed from end-to-end, by relationship managers and offering corporate accounts. For large retailers, we literally repair thousands of devices per year.”

The most exciting part of the weFix journey is that they needed to get the infrastructure right first to hold the capacity for more brands across all stores. That means understanding the brands, training our technicians, buying parts in for the stores, having dedicated workshops in both Cape Town and Johannesburg. weFix are now able to onboard new brands into a robust environment that global brands can depend on. Webster concludes, “It makes absolute sense to outsource your warranty repairs to the leader in the industry. Our track record is the best endorsement we have. It’s just the beginning for us, it’s a new horizon for our business.”

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How to create an esports team

2018 was a landmark year for South African esports as one of the country’s best teams took the battle overseas and made waves in the international scene. A year ago Bravado’s top Counter-Strike: Global Offensive (CS:GO) team relocated to Arizona in the U.S., a venture dubbed Project Destiny, where they used the opportunity to train as full-time professional athletes and conquer the best teams out there.

Project Destiny was a massive success. A year later and Bravado’s CS:GO team had carved a name for itself through several high-profile victories and invitations to top tier tournaments. Clearly this is not the end of the story and the team has been reflecting on the lessons and opportunities.

Team captain Dimitri “Detrony” Hadjipaschali helped lead Project Destiny and gleaned a considerable amount on what needs to go into an esports team.

Team for the right reasons

For aspirant pro players who want to up their game, pun intended, he advises starting at the basics: why do you want a team?

“In recent times, people want to create a team with no direct intention, not knowing if they want to do this casually and socially, or professionally. Doing this professionally requires risk. It depends on how much work and sacrifices are contributed to the cause of creating a team. Playing socially is fine, part-time, as many people do, but playing professionally and wanting to reach the top one day, purely depends on your dedication, motivation and intention.”

Put in the hours

Like any aspirant pro athlete, preparation requires hours of training. Bravado’s players all put in several hours of training daily, 7 days a week, and Project Destiny’s full-time pros worked multiple training sessions every day, usually in the morning and afternoon for 4 hours each, as well as competitive matches in the late evening.

But even Bravado members who are not full time still put in hours of training every day. Serious players need to find the time and build up their dedication because this level of performance is simply the bar set in esports. Said Dimitri:

“The general esports title or game a team competes in will require anything, if not more than, a traditional sport outside of esports would require to get to the top.”

Fortunately, you don’t have to go all-out from the start. Esports are tiered with the top players in the highest tiers. So there is space to cut your esporting teeth while making room for it in your life. But never forget that to be one of the best means no half-measures. In esports, you have to commit to win.

Share goals

“A good team player is an individual who views his team as a single unit and not just himself as an ‘individual player’ in the bigger picture,” said Dimitri. “They put their team first and before themselves. This is the first main fundamental of a mindset required for a team player.”

Pro teams shouldn’t be mistaken for gaming clans, which are more casual and where gaming is a hobby. Even though they can be very competitive, clans mostly play for fun and entertainment, whereas a professional team is highly competitive with goals that it sets out to accomplish.

This is important because it helps the team members agree on the importance of those goals and the focus required. If you are not willing to show up every day to play the same game, partake in training exercises and learn from feedback, a pro career won’t work for you:

“Playing professionally requires aligned individuals where they share common goals and have equal intentions to realize what they want to achieve and what it takes to compete at a high level.”

Be patient

Professional athletes aren’t created overnight. It takes many years of focus and dedication while also pursuing studies or working at a day job before someone manages to ascend into a paid career. Esports is the same and demands patience alongside dedication.

Esports teams amplify this requirement. While in Arizona, Bravado applied the maxim “Teams who work together win together.” Household chores were divided up between players, creating a sense of common responsibility. This repetitive reinforcement of team values is crucial for success, whereas impatience for a team to ‘click’ is a recipe for disaster:

“Often, teams do not achieve their desired results and achievements in the short run and immediately resort to a roster change. Or someone in the team is replaced without a completely valid reason. This underestimates the importance of sticking together to create synergy in the long run.”

He also added that using time smartly is perhaps even more important than the amount of time spent on training. The team under Project Destiny used a full-time coach who helped set routines, objectives and priorities:

“The mistake with teams struggling to improve these days is that they do not know and understand how to work with limited time, and how to do this best and constructively as possible. Often teams that aren’t at a top competitive level yet arrange bootcamps, but set the limited time they have with each other incorrectly, or rather not to the best potential.”

When Bravado embarked on Project Destiny, it aimed to put South African esports on the map and serve as role models for aspirant players in the country. By those measures, it has been a huge success and Bravado continues to grow and educate. Through the ongoing support of sponsors Alienware and Intel, Bravado continues its mission of creating esporting excellence and opportunity for South Africans.

Learn more at bravadogaming.com or contact Bravado’s players directly via their social media accounts.

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Opera reveals SA browsing habits

Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, has released its State of Mobile Web 2019 report, revealing that nine out of ten people in South Africa use their mobile browser every day.

Other Key findings from the report include:

  • Internet users in Africa use their browser to access social media domains such as Facebook, YouTube, Twitter and Instagram, followed by entertainment and search websites
  • Opera News users in Africa spend 50% of in-app time watching videos
  • South Africans pay six times more per gigabyte of mobile data than people in India
  • Opera Mini saved users nearly 100 million USD in mobile data in 2018

The report reveals that the Opera mobile browsers and standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 report also shows that Opera experienced a growth of more than 26 percent of its user base year on year, compared to the first quarter of 2018 in Africa.

“We are thrilled to see that our mobile browsers and news app have grown by 25 million monthly users in the last year, ” said Jørgen Arnesen, Head of Marketing and Distribution at Opera. “The new Opera News app has led this positive growth, as well as the introduction of new features to our mobile browsers like built-in VPN and crypto wallet. The successful partnerships Opera has with major smartphone manufacturers in Africa have also contributed to this massive growth”.

The 2019 edition of the State of the Mobile Web report looked into the use of the Opera Mini browser and the Opera browser for Android, and it shows that mobile browsing is one of the most popular online activities among African internet users. For example, in South Africa, nine out of ten people use their mobile browser every day, an activity they prefer over the use of other applications like YouTube.

The report also revealed that on average, Africans using Opera spend more than 30 minutes browsing online each day. The most browsed category of websites was social media platform domains such as Facebook, YouTube and Instagram, followed by search engines like Google, and entertainment and sport websites.

100 million dollars  saved on mobile data

In the State of the Mobile Web 2019 report, Opera gives detailed insight into the use of the data savings feature in the Opera Mini browser, and compares the average price of mobile data in 20 countries in Africa. The results revealed that the data compression mode in Opera Mini saved users nearly 100 million USD of data in 2018.

In this analysis, Opera also compared the costs of data in some African countries with the cost of mobile data in India and Germany. The outcome of this analysis showed that South Africans pay six times more per gigabyte of mobile data than Indians and almost the same price as Germans for one gigabyte of mobile data.

Rapidly changing  news and video consumption landscape

The report takes a look at the trends of news and video consumption across Africa. This includes analyzing the usage of its standalone Opera News app, which grew from launch to over 20 million users in a period of one year. Categories like breaking news, local news, and entertainment were the favourites among users in the first quarter of the year.

Video content is also becoming more popular among people who use the Opera News app. The report shows that people spend 50 percent of in-app time inOpera News watching videos on Instaclips, the recently added video feature on the news app.

The usage of Instaclips keeps growing since its test launch in December 2018: in Q1-2019, Instaclips registered a total of 122,000 videos uploaded in different languages such as English, Portoguese, French, Arabic and Swahilli.

Expanding beyond browsing to fuel digital transformation

Opera’s commitment to digital transformation in Africa is ongoing. Beyond the development of its mobile browsers and standalone news app, Opera has made major investments on the African continent, expanding its services to other technology areas such as FinTech and digital advertising.

In 2018, Opera announced the launch of OKash, a fintech micro-lending solution that quickly gained traction among mobile internet users in Kenya. Today, OKash ranks among the most downloaded micro lending applications among Kenyans and its user base keeps on growing.

In May 2019,Opera announced the introduction of Opera Ads, a new advertising platform that allows media agencies and publishers to run more targeted marketing campaigns through the Opera platforms.

Available online

The full version of State of Mobile Web 2019 report is available to read online or for download by clicking here.

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