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Retailers on board asrAge expo hits Jo’burg

When rAge, South Africa’s biggest computer gaming expo, returns to Johannesburg for the fifth time in September, retailers are expected to hop on board with cash tills and special offers aplenty for avid or even casual gamers

rAge, South Africa’s biggest computer gaming expo, will once again offer visitors the latest in PC and next-generation console gaming, computer hardware and software, accessories, mobile technology, networking equipment, comics and anime figurines, trading cards and board games and widgets, this September.

Retailer presence is also expected to increase significantly with big discounts and special offers. Running from 28 to 30 September 2007 at the Coca-Cola Dome in Northgate, this is the event’s fifth appearance and is being marketed as the best yet!

This unique event has attracted year-on-year growth of 30% in both exhibitor and public attendance, and it is expected that rAge will improve on this track record with an expected attendance of more than 18,000 visitors in 2007.

Increasing on the 2006 ‚1,200-man NAG LAN‚ ‘, this year will see up to 2,000 gamers participating in the NAG ‚Bring Your Own Computer‚ LAN. Tickets for the BYOC LAN will go on sale on 1 August at Computicket.

This growth is indicative of the fact that gaming and related technologies are big news and are enjoying ever-increasing awareness and support from gamers, students, executives, and families. It is even claimed to attract corporate interest. Indeed, globally, gaming is now a bigger industry than music, film and video.

Those who attend the expo will range from hardcore and casual gamers to those on the lookout for the latest computer gadgets to families just looking for a fun day out. All will have an opportunity to get a little hands-on experience with the latest technology, games and gadgets. Activities taking place during the weekend include prizes and giveaways, celebrity appearances, PC gaming competitions and sneak peeks at some of the hottest gaming titles to be released in the upcoming months.

rAge’s owners, Tide Media, are also the publishers of SA Computer Magazine, NAG and Drive 2.0.

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