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Ransomware: worse to come

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This year has seen ransomeware rock headline across the globe and unfortunately it is not about to go away anytime soon. In fact some believe that we haven’t seen the worst of it yet.

Many businesses – and individuals – were affected by the various cyber-attacks perpetrated in the past six months.  Ransomware seems to have taken over the headlines this year, and it’s not going away anytime soon. Ransomware is most likely be a topic that will remain highlighted in the years to come.

The business world is becoming more digitized. Data, systems, apps and networks can be crippled by a ransomware attack, which is catastrophic for any business or organization when these vital systems become interrupted. But it’s not just business that suffers: in this year’s WannaCry attack, 70 000 devices in Britain’s National Health Services were affected with knock-on effects on emergency medical services.

Ransomware has climbed meteorically since it first emerged in the mid-2000s, but the aim has mostly remained the same: to extort money from victims. Important data and files are encrypted, leaving the hacker with the only means to access those files. The victim is then asked to pay a ransom – most often in Bitcoin – in order to receive a decryption key so that they can retrieve their files safely.

“In the beginning, many of the ransomware attacks were actually very convincing hoaxes. Other cyber attackers used screen locks so all the victim could see was the notification window. These days, the ransomware that’s out there not only locks information and data, but can also potentially delete encrypted files after a specified time period,” explains Anvee Alderton, channel manager at Trend Micro Southern Africa.

According to Trend Micro, there were 29 different ransomware families in 2015. Just a year later, 247 families emerged – that’s a 752% increase. The hackers have indeed profited from their attacks, raking in millions of dollars by attacking big businesses without data back ups. In the first few months of 2017, ransomware attacks climbed a further 250%.

These attacks are on track to reach another milestone this year as seen in another  report, ransomware attacks rose 250 percent during the first few months of 2017, with many infections centered around the U.S.

“We at Trend Micro believe that the ransomware strategy used by hackers will evolve in the not too distant future. Given the amount of new ransomware we hear about regularly, there will be new ransomware samples that will emerge. The sad thing is that there are a lot more attacks focusing on the healthcare industry these days, because of the valuable patient data they have. These attacks on healthcare providers might increase, too,” Alderton predicts.

This may sound as though we are heading towards a ransomware apocalypse, however the good news is that law enforcement is making strides towards catching up with cyber criminals. Various law enforcement organisations have begun to collaborate with other groups such as Cyber Threat and No More Ransomware in order to identify the sources of powerful ransomware, and prevent attacks.

The first port of call for diffusing cyber attacks remains in the hands of an organisations’ staff. Employees should be made aware of the risks of ransomware and understand how infection is delivered and to report any suspicious activity. Access to sensitive data must be limited and patches and backups need to be done regularly and consistently.

“Security solutions also need to incorporate a cross-generational technology approach. This means reputation-based analysis with other capabilities like whitelisting and application control, behavioral analysis, network monitoring, vulnerability shielding, and high-fidelity machine learning. This is the optimal way to protect your business or organisation,” Alderton says.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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