The new Qualcomm 9205 LTE modem brings together key innovations required to build cellular-enabled IoT products and services in a single chipset, including global multimode LTE category M1 (eMTC) and NB2 (NB-IoT) as well as 2G/E-GPRS connectivity, application processing, geolocation, hardware-based security, support for cloud services and accompanying developer tools.
“The innovations included in the Qualcomm 9205 LTE modem are critical to support many of the 6 billion IoT devices expected to use low-power, wide-area connectivity by 2026,” said Vieri Vanghi, vice president, product management, Qualcomm Europe, Inc. “LTE IoT technologies are the foundation of how 5G will help connect the massive IoT, and we are making these technologies available to customers worldwide to help them build innovative solutions that can help transform industries and improve people’s lives.”
Qualcomm 9205 LTE modem technology highlights
- Global multimode LTE IoT modem and connectivity: Support for both 3GPP release 14 Category M1 and NB2 for operation with networks using any of these LTE IoT modes, as well as 2G/E-GPRS to allow for connectivity in areas where LTE IoT is not yet deployed. Category M1 mode also supports voice for applications such as monitored security panels, and mobility for applications such as asset trackers.
- RF transceiver with fully integrated front-end: The Qualcomm 9205 LTE modem features an RF transceiver with extended bandwidth support from 450 MHz to 2100 MHz. It also integrates a comprehensive RF front-end, a commercial first in the cellular IoT space, which is designed to greatly simplify the design and certification of products using the new modem, and therefore accelerate time to commercialization.
- Advanced battery life management: To maximize battery life, the modem couples ultra-low system-level cut-off voltage with provisions for adapting power usage according to the state of charge of the battery.
- Applications processor: Arm Cortex A7 up to 800MHz with support for ThreadX and AliOS Things real-time operating systems. The integrated applications processor avoids the need for an external microcontroller to improve cost-efficiency, and device security.
- Geolocation: Integrated global positioning support for Global Navigation Satellite Systems (GNSS) including GPS, Beidou, Glonass, and Galileo. The Qualcomm 9205 LTE modem enables design flexibility allowing for the use of either a shared GNSS/LTE antenna or a dedicated one.
- Hardware-based security: Secure boot from hardware root-of-trust, Qualcomm Trusted Execution Environment, hardware cryptography, storage, and debug security.
- LTE IoT Software Development Kit (SDK): Designed to support developers in running custom software on the integrated applications processor, as well as to provide them access to additional capabilities of the Qualcomm 9205 LTE modem, such as geolocation. The SDK offers pre-integrated support for many cloud platforms, including Alibaba Cloud Link One, China Mobile OneNET, DTSTON DTCloud, Ericsson IoT Accelerator, Gizwits and Verizon ThingSpace, and it also allows developers to extend this integration further and develop support for other major IoT cloud providers.
“The Qualcomm 9205 modem is expanding the IoT ecosystem by providing a solid foundation for future-proof, multimode LTE-M and NB-IoT Cinterion Modules designed to enable superior worldwide LPWAN connectivity as networks evolve,” said Andreas Haegele, SVP IoT products, Gemalto. “Our security enhancements provide a strong framework for unique Gemalto services such as Device Lifecycle Management that help drive down TCO for device makers and IoT service providers.”
“The new Qualcomm 9205 LTE modem is unique in integrating the critical technologies that our customers would need to create cellular-connected IoT solutions,” said Doron Zhang, senior vice president, Quectel. “All its features are put together in a tiny and very energy-efficient chipset that will help Quectel to offer LTE IoT modules that are powerful, economical and with support for superb battery life.”
“The multimode, highly integrated capabilities of the Qualcomm 9205 LTE modem allow us to reduce power consumption and module footprint giving our customers the ability to design and deploy smaller, battery-powered devices that work worldwide on virtually any cellular IoT network,” said Manish Watwani, executive vice president, global product management, Telit. “As a global company, we build on Qualcomm Technologies’ innovations to deliver modules and IoT edge solutions used by companies around the world to improve productivity and deliver exciting new applications.”
The Qualcomm 9205 LTE modem builds on the commercial success of its predecessor which counts more than 110 design-wins to date. Solutions based on the new modem, including modules from Gemalto, Quectel and Telit, are expected to be commercially available in 2019.
Millennials turning 40: NOW will you stop targeting them?
It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK
One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.
Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.
When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.
That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.
In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.
The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.
Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.
“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.
“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”
Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.
In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.
* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Robots coming to IFA
Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.
The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.
The following will be among the exhibitors making Hall 26 a must-visit:
Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.
Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.
Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.
Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.
Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.
And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.
IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com