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New tech lets self-driving cars project intent onto road

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The innovative system was tested on a fabricated street scene at a Coventry facility with engineers recording trust levels reported by pedestrians both with and without projections. 

The trust trial programme – which also included fitting of ‘virtual eyes’ to the intelligent pods in 2018 to see if making eye contact improved trust in the technology – was conducted as part of Jaguar Land Rover’s government-supported UK Autodrive project.

Pete Bennett, Future Mobility Research Manager at Jaguar Land Rover, said:“The trials are about understanding how much information a self-driving vehicle should share with a pedestrian to gain their trust. Just like any new technology, humans have to learn to trust it, and when it comes to autonomous vehicles, pedestrians must have confidence they can cross the road safely. This pioneering research is forming the basis of ongoing development into how self-driving cars will interact with people in the future.”

Safety remains the priority as Jaguar Land Rover invests in self-driving technology, becoming automotive leaders in autonomous, connected, electric and shared mobility. The trial is aligned with the brand’s long-term strategic goals: to make cars safer, free up people’s valuable time and improve mobility for everyone.

This commitment extends to Jaguar Land Rover’s current models with a suite of Advanced Driver Assistance Systems including Adaptive Cruise Control, Blind Spot Assist and Intelligent Speed Limiter available across its range of vehicles, including the Jaguar F-PACE and Range Rover Velar.

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