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Oracle’s new strategy: cloud apps that learn

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At its recent Openworld conference, Oracle unveiled a strategy for Software as a Service cloud offerings that blend third-party data with real-time analytics and behavioural inputs to create cloud applications that adapt and learn.

The result: intelligent cloud applications that automatically offer individualised recommended actions and streamline the tasks of business users, such as human resource or finance professionals.

Called Adaptive Intelligent Applications, these cloud offerings are based on the insights contained within Oracle’s Data Cloud, which is a collection of more than 5-billion consumer and business profiles, with over 45 000 attributes. When activated, these new Adaptive Intelligent Applications use Oracle’s web-scale data and apply advanced data science to learn and ingest data about an organisation’s users and their behaviours to deliver targeted information to customers and employees. The insights from these deep analytics build a knowledge base that helps improve business results across organisations.

R “Ray” Wang, principal analyst at Constellation Research said: “There is a huge opportunity to monetize digital business through machine learning applications and analytics, and Oracle’s large corpus of data, strong expertise in data science, massive compute power, industry and domain expertise, and breadth of application solutions make it well-suited to be a leader in the quickly growing space.”

“A company’s data is its most valuable weapon. To remain competitive today, companies must access their information in real time to intelligently forecast and grow,” said Steve Miranda, Oracle’s executive vice president of applications development. “Oracle Adaptive Intelligent Applications leverage anonymized information from our extensive Data Cloud to optimize existing Cloud Application functionality. When this is combined with a company’s own data, we are able to provide unparalleled customized insights to help enhance business performance.

Oracle provided the following information:

Oracle Adaptive Intelligent Applications have direct benefits for functional business units, providing them with actionable business and customer insights to make more informed decisions:

  • Finance professionals can nimbly negotiate best supplier terms, while optimizing cash flow needs and balancing costs – especially during critical financial events such as the end of a quarter or for a high volume of payables.
  • Human Resources recruiters can automatically identify best-fit candidates in the shortest time and HR managers can create job descriptions that will help candidates more efficiently find the best and most well-suited positions.
  • Marketing and Commerce managers can drive higher conversion rates, lift, repeat purchases, and ultimately, revenue, with smart, contextual offers and recommended actions for individual consumers.
  • Supply Chain managers can automatically find the best options to distribute goods around the world, while optimizing costs and price for both the buyers and the transporters to provide the best value freight and transportation options for enterprise shippers.

“Within the foreseeable future, every enterprise application will be a smart application that intuitively learns from interactions with an enterprise’s data. Oracle’s new Adaptive Intelligent solutions take this value proposition a step further. They are set apart from others by allowing the intelligent applications to learn from billions of anonymized consumer and business profiles available from Oracle.” said Dave Schubmehl, research director of cognitive systems and content analytics for IDC.

Building on its industry-leading suite of Cloud Applications, Oracle further expanded its SaaS portfolio with additional new Cloud Applications and enhancements that span sales, marketing, finance, human resources, and other areas of business. Some of the new offerings include:

·       Oracle Engagement Cloud, part of Oracle’s Customer Experience Cloud portfolio, is a new offering, which combines Oracle’s sales and service capabilities in one, providing a unique combination of sales automation, service request management, knowledge management, and customer self-service. Oracle Engagement Cloud enables organizations’ employees to deliver both sales and customer services from a single screen, powering a one-stop customer experience. Oracle Engagement Cloud helps improve customer satisfaction and loyalty, while increasing up-sell opportunities, particularly for organizations providing high-touch and high value customer engagements, such as wealth managers, enterprise sales reps, or managers who need access to service request in industries such as financial services, high tech and industrial manufacturing, consumer goods, and communications.

·       Oracle Financial Consolidation and Close (FCCS) Cloud, part of Oracle’s Enterprise Performance Management Cloud portfolio, enables Chief Financial Officers at organizations of all sizes to minimize risk, provide transparency, and ensure accurate results of the close. Able to rapidly deploy in weeks, Oracle FCCS provides CFOs the operational agility they need to effectively communicate their financial results to internal and external stakeholders, to quickly consolidate the operating results of an acquired business to help ensure compliance, and to scale globally without a need to re-implement core financial processes or systems.

·       Oracle Revenue Management Cloud, part of Oracle Enterprise Resource Planning (ERP) Cloud, increases visibility into the status and value of contracts, delivers compliant revenue recognition, and creates configurable and auditable revenue entries. The solution allows companies to adhere to the ASC 606/IFRS 15 core principles, accelerating the transition to the new accounting standards. Oracle ERP Cloud’s new enhancements deliver new support to Chief Financial Officers (CFOs) and their organizations with revenue recognition standards and multi-period accounting capabilities. Driving efficiencies and controls, Oracle ERP Cloud also enables organizations to scale globally with multi-language, multi-GAAP, multi-currency, and localization extensions that can transform finance organizations. As the most complete, modern, and proven ERP Cloud solution, Oracle ERP Cloud’s rapidly expanding customer base includes strong momentum in the public sector and with state and local governments.

·       Oracle Student Cloud’s new Oracle CX for Higher Education uses Oracle’s intuitive mobile technology to help recruiters boost their pipeline by targeting and qualifying best-fit prospects via social, email, and SMS CRM capabilities. Oracle Student Recruiting Cloud’s embedded analytics also help improve forecasting and monitor and optimize recruiters’ performance in their territories. Student Management Cloud is Oracle’s first application of student information systems (SIS) in the Cloud. It provides a student management roadmap and the foundation for nontraditional university functionality in a comprehensive, next-generation SIS that supports changing academic models by managing flexible academic structures, personalized learning, just-in-time intelligence, and BYOD access.

·       Oracle Human Capital Management Cloud’s latest release provides healthcare solutions to manage complex labor rules and contractual terms that enable customers to define eligibility rules for core Human Resources and criteria for benefits, absence, time, and labor and payroll. Oracle also helps provide an added layer of auditing, which can be easily managed in the Cloud. Additional global and industry extensions for higher education, retail, manufacturing, public sector, and professional services, also make it easier for multinational organizations to deploy and configure the solutions with expanded localizations for 99 countries.

·       Oracle Internet of Things Cloud collects data and conducts analysis in real time. Line of business users, such as Manufacturing Plant Managers, can monitor real-time quality control, get early insights into predictive maintenance needs, improve worker and equipment safety, and optimize yield through Oracle’s IoT Cloud Applications.

·       Oracle Supply Chain Management Cloud updates enable increased flexibility, reduced costs, and improved performance and visibility across the business. This comprehensive foundation allows forward-thinking organizations to optimize their global supply chains from ideation to design, to order capture, to manufacturing and planning, to shipping and logistics. Leverages the additional insights available through capabilities such as the Internet of Things and Oracle Data Cloud, Oracle offers the Intelligent Supply Chain.

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Tech promotes connections across groups in emerging markets

Digital technology users say they more regularly interact with people from diverse backgrounds

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Smartphone users – especially those who use social media – say they are more regularly exposed to people who have different backgrounds. They are also more connected with friends they don’t see in person, a Pew Research Center survey of adults in 11 emerging economies finds.

South Africa, included in the study, has among the most consistent levels of connection across age groups and education levels and in terms of cross-cultural connections. This suggests both that smartphones have had a greater democratisation impact in South Africa, but also that the country is more geared to diversity than most others. Of 11 countries surveyed, it has the second-lowest spread between those using smartphones and those not using them in terms of exposure to other religious groups.

Across every country surveyed, those who use smartphones are more likely than those who use less sophisticated phones or no phones at all to regularly interact with people from different religious groups. In most countries, people with smartphones also tend to be more likely to interact regularly with people from different political parties, income levels and racial or ethnic backgrounds. 

The Center’s new report is the third in a series exploring digital connectivity among populations in emerging economies based on nationally representative surveys of adults in Colombia, India, Jordan, Kenya, Lebanon, Mexico, the Philippines, Tunisia, South Africa, Venezuela and Vietnam. Earlier reports examined attitudes toward misinformation and mobile technology’s social impact

The survey finds that smartphone and social media use are intertwined: A median of 91% of smartphone users in these countries also use social media or messaging apps, while a median of 81% of social media users say they own or share a smartphone. And, as with smartphone users, social media and messaging app users stand apart from non-users in how often they interact with people who are different from them. For example, 52% of Mexican social media users say they regularly interact with people of a different income level, compared with 28% of non-users. 

These results do not show with certainty that smartphones or social media are the cause of people feeling like they have more diverse networks. For example, those who have resources to buy and maintain a smartphone are likely to differ in many key ways from those who don’t, and it could be that some combination of those differences drives this phenomenon. Still, statistical modelling indicates that smartphone and social media use are independent predictors of greater social network diversity when other factors such as age, education and sex are held constant. 

Other key findings in the report include: 

  • Mobile phones and social media are broadening people’s social networks. More than half in most countries say they see in person only about half or fewer of the people they call or text. Mobile phones are also allowing many to stay in touch with people who live far away: A median of 93% of mobile phone users across the 11 countries surveyed say their phones have mostly helped them keep in touch with those who are far-flung. When it comes to social media, large shares report relationships with “friends” online who are distinct from those they see in person. A median of 46% of Facebook users across the 11 countries report seeing few or none of their Facebook friends in person regularly, compared with a median of 31% of Facebook users who often see most or all of their Facebook friends in person. 
  • Social activities and information seeking on subjects like health and education top the list of mobile activities. The survey asked mobile phone users about 10 different activities they might do on their mobile phones – activities that are social, information-seeking or commercial in nature. Among the most commonly reported activities are casual, social activities. For example, a median of 82% of mobile phone users in the 11 countries surveyed say they used their phone over the past year to send text messages and a median of 69% of users say they took pictures or videos. Many mobile phone users are also using their phones to find new information. For example, a median of 61% of mobile phone users say they used their phones over the past year to look up information about health and medicine for themselves or their families. This is more than the proportion that reports using their phones to get news and information about politics (median of 47%) or to look up information about government services (37%). Additionally, around half or more of mobile phone users in nearly all countries report having used their phones over the past 12 months to learn something important for work or school. 
  • Digital divides emerge in the new mobile-social environment. People with smartphones and social media – as well as younger people, those with higher levels of education, and men – are in some ways reaping more benefits than others, potentially contributing to digital divides. 
    • People with smartphones are much more likely to engage in activities on their phones than people with less sophisticated devices – even if the activity itself is quite simple. For example, people with smartphones are more likely than those with feature or basic phones to send text messages in each of the 11 countries surveyed, even though the activity is technically feasible from all mobile phones. Those who have smartphones are also much more likely to look up information for their households, including about health and government services. 
    •  There are also major differences in mobile usage by age and education level in how their devices are – or are not – broadening their horizons. Younger people are more likely to use their phones for nearly all activities asked about, whether those activities are social, information-seeking or commercial. Phone users with higher levels of education are also more likely to do most activities on their phones and to interact with those who are different from them regularly than those with lower levels of education. 
    •  Gender, too, plays a role in what people do with their devices and how they are exposed to different people and information. Men are more likely than women to say they encounter people who are different from them, whether in terms of race, politics, religion or income. And men tend to be more likely to look up information about government services and to obtain political news and information. 

These findings are drawn from a Pew Research Center survey conducted among 28,122 adults in 11 countries from Sept. 7 to Dec. 7, 2018. In addition to the survey, the Center conducted focus groups with participants in Kenya, Mexico, the Philippines and Tunisia in March 2018, and their comments are included throughout the report. 

Read the full report at https://www.pewinternet.org/2019/08/22/in-emerging-economies-smartphone-and-social-media-users-have-broader-social-networks.

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Nokia to be first with Android 10

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Nokia is likely to be the first smartphone brand to roll out Android 10, after its manufacturer, HMD Global, announced that the Android 10 software upgrade would start in the fourth quarter of 2019.

Previously named Android Q, it was given the number after Google announced it was ditching sweet and dessert names due to confusion in different languages. Android 10 is due for release at the end of the year.

Juho Sarvikas, chief product officer of HMD Global said: “With a proven track record in delivering software updates fast, Nokia smartphones were the first whole portfolio to benefit from a 2-letter upgrade from Android Nougat to Android Oreo and then Android Pie. We were the fastest manufacturer to upgrade from Android Oreo to Android Pie across the range. 

“With today’s roll out plan we look set to do it even faster for Android Pie to Android 10 upgrades. We are the only manufacturer 100% committed to having the latest Android across the entire portfolio.”

HMD Global has given a guarantee that Nokia smartphone owners benefit from two years of OS upgrades and 3 years of security updates.

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