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Nokia is back in town

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If ever there was an unforgettable name in technology it was Nokia, Now the phone brand is back, and hoping the good memories will restore a proud name. By ARTHUR GOLDSTUCK.

It is rare for a standard Android phone to make headlines. But then, it’s even more rare for a near-abandoned brand to return to worldwide adulation.

When the brand name is Nokia, however, it should be no surprise that its comeback is given the reception of a mythical hero returned from the battlefield. It’s hard to believe that it is only 14 months since Microsoft released the last of the Nokia Lumia phones running the Windows operating system.

The Lumia 650, launched in February 2016, turned out to be the epitaph for Nokia’s Windows era. Just three months later, Microsoft announced it was selling the Nokia feature phone business and the rights to the Nokia brand to Chinese device manufacturer Foxconn and a new Finnish company called HMD Global.

The selling price of $350-million made a mockery of the $7.6-billion Microsoft had paid to acquire Nokia in 2014. However, the Finnish credentials of the brand’s new stewards, and the fact that it was run by Nokia veterans, gave loyal fans hope.

It may not be a Star Wars sage, but the new episode in Nokia’s history could well be termed A New Hope. The series officially opened in South Africa last week, presided over by HMD Global’s CEO, Arto Nummela, and its president, Florian Seiche.

It was an emotional event for former Nokia country manager Shaun Durandt, now HMD general manager for Southern Africa, and former marketing head Patrick Henchie, now HMD product head for Sub-Sahara Africa. The latter spoke passionately about how “Nokia has always been about democratising technology”.

“You trusted that Nokia, that durability,” he said. “It didn’t matter what price you paid for the device, you were proud to walk around with that Nokia.”

HMD announced that the Nokia 5 would be available in South Africa by mid-July, and the Nokia 6 a fortnight later. The entry-level smartphone, the Nokia 3, arrived in the first week of June, while the “reimagined” 3310 feature phone has been available in limited numbers for the past month.

The smartphones all have one massive differentiator over almost any other phone widely available in South Africa: it runs the pure form of Google’s Android operating system (OS), as opposed to most other brands imposing their own “skins” on the OS. These skins usually come with a wide range of apps, widgets and adaptations that combine into what is known as bloatware: arbitrary software that unnecessarily uses up storage space on the phone and slows it down.

“What is common throughout all our devices? They’re made for everyday life,” said Nummela in an interview after the launch. “The phone market has moved on, and you can’t do today what you did then. We are keeping everything as simple as possible.

“When you have such a massive software build on top of what Google has built, it erodes the longer you use it. Then you have severe ageing issues and performance is completely different from day one to nine months later. We are trying to fix that issue with Google and (processor manufacturer) Qualcomm, so that your performance will stay constant.”

Nummela made a startling commitment: that the phone OS would be upgraded every time Android was upgraded, for at least the first two years of any of the new phones’ lives. Until recently, only Apple guaranteed that new OS releases would be compatible with old iPhones. It has now limited that backward compatibility, even as brands like Samsung introduce OS upgrades to current phones.

“We are committing to a promise that every time Google does an update between OS releases, we will provide those to consumers. Google releases security updates whenever there are anti-virus updates – we will do those monthly.

Then there are feature updates, being the OS updates, which occur annually.

“We will also do new releases with any new functionality that is available for the phone. Regardless of the price point, all consumers will get those updates.”

The one limitation is that, when OS updates require hardware changes for some features to work, those features will not be available for previous models. But Nokia guarantees nothing will be left out of current hardware releases.

“When you buy the device, the starting point is the very latest OS. It’s a service promise that your phone will always be fresh.”

He was adamant that this did not make Nokia devices mere Google phones. The Nokia heritage, he said, was a key aspect of the phone.

“We are focusing on those things that make a phone better: battery life, and reliability.”

The point was reiterated by Florian Seiche, who cut his teeth in the industry as co-founder of HTC’s smartphone business: “What consumers are looking for all ties in to the original Nokia brand promise of ease of use and reliability. In the past this meant something, so we try to listen to what Nokia represented to consumers.”

But is customer loyalty enough? There’s more, Seiche pointed out.

“The market has changed a lot and it is a very mature smartphone market, and many brands have had bold plans, investing and then disappearing, because the market is dynamic and changing. The advantage of Nokia over those is that we’ve been in this business for so long, building up relationships with channel partners, that they associate that trust with us. We also don’t have to invest so much in awareness, so we can focus on conversion and highlighting what is new.”

Will we see a sequel in which the likes of the Apple and Samsung empires strike back? As far as die-hard Nokia fans are concerned, it won’t matter. They have already fast-forwarded to the return of the phone world’s Jedi.

Nokia 3310 (2017 edition) Technical Specifications 

•       System: Dual band 900/1800 MHz

•       Available in dual SIM variants (microSIM)

•       Software platform: Nokia Series 30+

•       Dimensions: 115.6 x 51.0 x 12.8mm

•       Weight: 79.6 g (including battery)

•       Display: 2.4’’ curved window colour QVGA (240*320)

•       Connectivity: micro USB, 3.5mm AV connector, Bluetooth 3.0 with SLAM

•       Camera: 2Mpxl camera with LED flash

•       MicroSD card support up to 32GB

•       LED torchlight

•       Standby time: up to 31 days

•       Talk time: up to 22.1 hours

•       MP3 playback up to 51 hours

•       FM radio playback up to 39 hours

•      R699-R749

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Nokia 3 Technical Specifications

•       Available in single SIM variant

•       OS: Android Nougat

•       CPU: MTK 6737, Quad-core 1.3Ghz

•       RAM: 2 GB LPPDDR 3

•       Storage: 16 GB internal user memory[iii] with MicroSD card slot (support up to 128 GB support)

•       Form factor: Touch monoblock with capacitive system keys

•       Display: 5.0” IPS LCD HD (1280 x 720, 16:9), sculpted Corning® Gorilla® Glass, Polariser, 450 nits

•       Camera: Primary camera: 8MP AF, 1.12um, f/2, flash, Front facing camera: 8MP AF, 1.12um, f/2, FOV 84˚ display flash

•       Connectivity & Sensors: Wi-Fi 802.11 a/b/g/n, BT 4.2, GPS/AGPS, FM/RDS, NFC, Ambient light sensor, Proximity sensor, Accelerometer (G-sensor), E-compass, Gyroscope, Micro USB (USB 2.0), OTG, 3.5mm ADJ

•       Battery: Integrated 2630 mAh battery[iv]

•       Audio: Single speaker

•       Dimensions: 143.4 x 71.4 x 8.48 mm (camera bump: 8.68mm)

•       EMEA Networks: GSM: 850/900/1800/1900 WCDMA: Band 1, 2, 5, 8 LTE: Band 1, 3, 5, 7, 8, 20, 28, 38, 40

•       Network speed: LTE Cat. 4, 150Mbps DL/50Mbps UL

•       Price: R2,199

nokia3

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AppDate: DStv jumps on music bandwagon

In this week’s AppDate, SEAN BACHER highlights DStv’s JOOX, Cisco’s Security Connector, Diski Skills, Namola and Exhibid.

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DStv JOOX

DStv is now offering JOOX, a music streaming service owned by China’s Tencent, to DStv Premium, Compact Plus and Compact customers.

In addition to streaming local and international artists, JOOX allows one to switch to karaoke mode and learn the lyrics as well as create and share playlists. Users can add up to four friends or family to the service free of charge.

DStv Family, Access and EasyView customers can also log in to the free JOOX service directly through JOOX App, but will be unable to add additional friends and won’t be able to listen to add-free music.

Platform: Access the JOOX service directly from the services menu on DStv or download the JOOX app for an iOS or Android phone.

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Cisco Security Connector

With all the malware, viruses and trojans doing the rounds, it is difficult for users and enterprises to ensure that they don’t become targets. Cisco, in collaboration with Apple, has brought out its Cisco Security Connector to protect users. The app is designed to give enterprises and users overall visibility and control over their network activity on iOS devices. It does this by ensuring compliance of mobile users and their enterprise-owned iOS devices during incident investigations, by identifying what happened, who it affected, and the risk of the exposure. It also protects iPhone and iPad users from accessing malicious sites on the Internet, whether on the corporate network, public Wi-Fi, or cellular networks. In turn, it prevents any viruses from entering a company’s network.

Platform: iPhones and iPads running iOS 11.3 or later

Expect to pay: A free download

Stockists: Visit the Apple App Store for downloading instructions.

 

Diski Skills

The Goethe-Institut, in co-operation with augmented reality specialists Something Else Design Agency, has created a new card game which celebrates South African freestyle football culture, and brings it alive through augmented reality. Diski Skills is quick card game, set in a South African street football scenario, showing popular tricks such as the Shibobo, Tsamaya or Scara Turn. Each trick is rated in categories of attack, defence and swag – one wins the game by challenging an opponent strategically with the trick at hand. Through augmented reality, the cards come alive. Move a smartphone over a card and watch as the trick appears on the screen in a slow motion video. An educational value is added as players can study the tricks and learn more about the idea behind it.

 

The game will be launched on 27 October 2018 at the Goethe-Institut.

For more information visit: www.goethe.de

 

Namola

With  recent news of kidnappings on the rise, a lot more thought is going into keeping children safe. Would your child know what to do in an emergency? Have you actually asked them?

Namola, supported by Dialdirect Insurance, is a free mobile safety app. Namola’s simple interface makes it an ideal way for children to learn how to get help in an emergency. All they need to do is activate the app and push a button to get help that they need, even when their parents are not around.

Parents need to install the app on their child’s phone, hold down the request assistance button, program emergency numbers that will automatically be dialled when the emergency button is pushed, and teach their children how and when to use the app.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Exhibid

Exhibid could be thought of as Tinder, but for for art lovers. The interface looks very similar to the popular mobile dating app, in that users swipe left for a painting that doesn’t appeal to them, or swipe right for something they like. Once an art piece is liked by swiping right, one can start bidding or make an offer on it. The bid is automatically sent to the artist. Should he or she accept the offer, the buyer makes a payment through the app’s secure payment gateway and the two are put in contact to make arrangements for delivery.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

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New kind of business school

At a recent meeting, ALLON RAIZ, founder and CEO of Raizcorp, realised that in order for today’s youth to become entrepreneurs, teachers, the curriculum and the parents need continually expose them to entrepreneurial thinking from a young age.

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Several years ago, I found myself in a meeting with my business partner and two of my staff members. In front of us was a client who was sharing some of the frustrations in his business. At the end of the meeting, my partner and I were extremely excited about the prospect of two massive opportunities we had both independently identified while listening to the client. My two staff members, on the other hand, completely missed them. This led me to wonder what it was in my own and my partner’s backgrounds that allowed us to so easily spot opportunities while my two staff members remained oblivious … I realised that the difference was that my partner and I both had an early exposure to entrepreneurship while they didn’t.

Not long afterwards, I was delivering a lecture about how Raizcorp grows and develops small businesses at Oxford University’s Said Business School in my role as their Entrepreneur-in-Residence. I mentioned the above incident and spoke about my intention of going into children’s education with a view to providing an entrepreneurial perspective.

One of the professors in attendance asked me if I’d ever heard of a piece of research by Henrich R Greve called Who wants to be an entrepreneur? The deviant roots of entrepreneurship. It’s a pretty unfortunate title but a fascinating piece of research nonetheless. It highlights how certain contexts in childhood result in a much a higher probability of becoming an entrepreneur. For example, kids who participate in solo sports such as tennis or athletics are more likely to become entrepreneurs than children who play team sports like soccer and cricket. Conversely, your mother’s participation in the parent-teacher association has a negative correlation to you becoming an entrepreneur. I spent the rest of the afternoon in the professor’s office discussing other research papers that unequivocally proved that context during your childhood has a massive influence on whether or not you will follow the entrepreneurial route.

Another member of the lecture audience was a double-PhD from the USA who was completing her MBA at Oxford. After the lecture, she approached me and volunteered to help build a framework to incorporate entrepreneurship in the school curriculum without interfering with the formal requirements of the CAPS curriculum.

She spent nine months in South Africa working with me to build out a practical framework. The next phase of the plan was to find the right school at which to embark upon this journey. In December 2015, Raizcorp purchased Radley Private School and we began our entrepreneurial education adventure in earnest in 2016.

At the centre of the Radley philosophy is that the school (the physical building), the teachers, the curriculum and the parents are the “marinade” in which the kids need to soak in order to be continuously exposed to entrepreneurial thinking from a young age. The aim was that if, in future, the kids found themselves sitting in a boardroom with me and my partner, they too would be able to identify the opportunities that we did.

A big shift this year has been the launch of our Entrepreneurial Educator Guide (EEG) programme where we have been training our Radley teachers (whom we call guides) to understand entrepreneurship, business language, business concepts, financial documents and the like. (The EEG training makes use of Raizcorp’s internationally accredited entrepreneurial learning and guiding methodologies.) We have also employed a full-time staff member to ensure that these concepts are imbedded into all lesson plans and classroom activities.

Through my network at Raizcorp, I have been pleasantly surprised by the massive support we’re receiving from prominent entrepreneurs and businesses who want to participate in our Radley Exposure programme, where we take our kids of all ages on visits to different types of businesses so they can understand the difference between retail, wholesale, manufacturing, logistics and so on. Prominent businesspeople have put up their hands to come to the school and tell their stories of hard work, resilience and perseverance. This ties in beautifully with the 17 entrepreneurial concepts that we are instilling into our Radley learners (such as opposite eyes, lateral thinking and opposable mind), while never compromising on our quality academic offering.

As parents, we’ve all heard the terrible statistics about the probability of our kids finding jobs in the future. At Radley, we’re working hard to ensure that our kids have a legitimate and lucrative alternative to finding traditional employment and that is to become an entrepreneur. Radley is all about producing job creators and not job seekers!

To enrol your child or find out more about the school, please visit www.radley.co.za.

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