If ever there was an unforgettable name in technology it was Nokia, Now the phone brand is back, and hoping the good memories will restore a proud name. By ARTHUR GOLDSTUCK.
It is rare for a standard Android phone to make headlines. But then, it’s even more rare for a near-abandoned brand to return to worldwide adulation.
When the brand name is Nokia, however, it should be no surprise that its comeback is given the reception of a mythical hero returned from the battlefield. It’s hard to believe that it is only 14 months since Microsoft released the last of the Nokia Lumia phones running the Windows operating system.
The Lumia 650, launched in February 2016, turned out to be the epitaph for Nokia’s Windows era. Just three months later, Microsoft announced it was selling the Nokia feature phone business and the rights to the Nokia brand to Chinese device manufacturer Foxconn and a new Finnish company called HMD Global.
The selling price of $350-million made a mockery of the $7.6-billion Microsoft had paid to acquire Nokia in 2014. However, the Finnish credentials of the brand’s new stewards, and the fact that it was run by Nokia veterans, gave loyal fans hope.
It may not be a Star Wars sage, but the new episode in Nokia’s history could well be termed A New Hope. The series officially opened in South Africa last week, presided over by HMD Global’s CEO, Arto Nummela, and its president, Florian Seiche.
It was an emotional event for former Nokia country manager Shaun Durandt, now HMD general manager for Southern Africa, and former marketing head Patrick Henchie, now HMD product head for Sub-Sahara Africa. The latter spoke passionately about how “Nokia has always been about democratising technology”.
“You trusted that Nokia, that durability,” he said. “It didn’t matter what price you paid for the device, you were proud to walk around with that Nokia.”
HMD announced that the Nokia 5 would be available in South Africa by mid-July, and the Nokia 6 a fortnight later. The entry-level smartphone, the Nokia 3, arrived in the first week of June, while the “reimagined” 3310 feature phone has been available in limited numbers for the past month.
The smartphones all have one massive differentiator over almost any other phone widely available in South Africa: it runs the pure form of Google’s Android operating system (OS), as opposed to most other brands imposing their own “skins” on the OS. These skins usually come with a wide range of apps, widgets and adaptations that combine into what is known as bloatware: arbitrary software that unnecessarily uses up storage space on the phone and slows it down.
“What is common throughout all our devices? They’re made for everyday life,” said Nummela in an interview after the launch. “The phone market has moved on, and you can’t do today what you did then. We are keeping everything as simple as possible.
“When you have such a massive software build on top of what Google has built, it erodes the longer you use it. Then you have severe ageing issues and performance is completely different from day one to nine months later. We are trying to fix that issue with Google and (processor manufacturer) Qualcomm, so that your performance will stay constant.”
Nummela made a startling commitment: that the phone OS would be upgraded every time Android was upgraded, for at least the first two years of any of the new phones’ lives. Until recently, only Apple guaranteed that new OS releases would be compatible with old iPhones. It has now limited that backward compatibility, even as brands like Samsung introduce OS upgrades to current phones.
“We are committing to a promise that every time Google does an update between OS releases, we will provide those to consumers. Google releases security updates whenever there are anti-virus updates – we will do those monthly.
Then there are feature updates, being the OS updates, which occur annually.
“We will also do new releases with any new functionality that is available for the phone. Regardless of the price point, all consumers will get those updates.”
The one limitation is that, when OS updates require hardware changes for some features to work, those features will not be available for previous models. But Nokia guarantees nothing will be left out of current hardware releases.
“When you buy the device, the starting point is the very latest OS. It’s a service promise that your phone will always be fresh.”
He was adamant that this did not make Nokia devices mere Google phones. The Nokia heritage, he said, was a key aspect of the phone.
“We are focusing on those things that make a phone better: battery life, and reliability.”
The point was reiterated by Florian Seiche, who cut his teeth in the industry as co-founder of HTC’s smartphone business: “What consumers are looking for all ties in to the original Nokia brand promise of ease of use and reliability. In the past this meant something, so we try to listen to what Nokia represented to consumers.”
But is customer loyalty enough? There’s more, Seiche pointed out.
“The market has changed a lot and it is a very mature smartphone market, and many brands have had bold plans, investing and then disappearing, because the market is dynamic and changing. The advantage of Nokia over those is that we’ve been in this business for so long, building up relationships with channel partners, that they associate that trust with us. We also don’t have to invest so much in awareness, so we can focus on conversion and highlighting what is new.”
Will we see a sequel in which the likes of the Apple and Samsung empires strike back? As far as die-hard Nokia fans are concerned, it won’t matter. They have already fast-forwarded to the return of the phone world’s Jedi.
Nokia 3310 (2017 edition) Technical Specifications
• System: Dual band 900/1800 MHz
• Available in dual SIM variants (microSIM)
• Software platform: Nokia Series 30+
• Dimensions: 115.6 x 51.0 x 12.8mm
• Weight: 79.6 g (including battery)
• Display: 2.4’’ curved window colour QVGA (240*320)
• Connectivity: micro USB, 3.5mm AV connector, Bluetooth 3.0 with SLAM
• Camera: 2Mpxl camera with LED flash
• MicroSD card support up to 32GB
• LED torchlight
• Standby time: up to 31 days
• Talk time: up to 22.1 hours
• MP3 playback up to 51 hours
• FM radio playback up to 39 hours
Nokia 3 Technical Specifications
• Available in single SIM variant
• OS: Android Nougat
• CPU: MTK 6737, Quad-core 1.3Ghz
• RAM: 2 GB LPPDDR 3
• Storage: 16 GB internal user memory[iii] with MicroSD card slot (support up to 128 GB support)
• Form factor: Touch monoblock with capacitive system keys
• Display: 5.0” IPS LCD HD (1280 x 720, 16:9), sculpted Corning® Gorilla® Glass, Polariser, 450 nits
• Camera: Primary camera: 8MP AF, 1.12um, f/2, flash, Front facing camera: 8MP AF, 1.12um, f/2, FOV 84˚ display flash
• Connectivity & Sensors: Wi-Fi 802.11 a/b/g/n, BT 4.2, GPS/AGPS, FM/RDS, NFC, Ambient light sensor, Proximity sensor, Accelerometer (G-sensor), E-compass, Gyroscope, Micro USB (USB 2.0), OTG, 3.5mm ADJ
• Battery: Integrated 2630 mAh battery[iv]
• Audio: Single speaker
• Dimensions: 143.4 x 71.4 x 8.48 mm (camera bump: 8.68mm)
• EMEA Networks: GSM: 850/900/1800/1900 WCDMA: Band 1, 2, 5, 8 LTE: Band 1, 3, 5, 7, 8, 20, 28, 38, 40
• Network speed: LTE Cat. 4, 150Mbps DL/50Mbps UL
• Price: R2,199
AppDate: DStv taps Xbox, Hisense for app
DStv Now app expands, FNB gets Snapchat lens, Spotify offers data saver mode, in SEAN BACHER’s apps roundup
DStv Now for Xbox and Hisense
Usage of DStv Now, the online DStv service available free to DStv customers, is increasing rapidly with more than two million plays of live and Catch Up content per week. In addition to using DStv Now to watch TV on tablets and smartphones, an increasing number of DStv customers are also opting to use it as their primary method of getting DStv on additional TVs in the house. This is set to increase with the release of two new big-screen TV apps, one for Xbox gaming consoles (Xbox One, Xbox One S, Xbox One X) and another for Hisense smart TVs (2018 and newer models).
Expect to pay: A free download.
Platform: Any of the Xbox One range of gaming consoles and 2018 or later Hisense smart TVs.
Stockists: Visit the store linked to your Xbox console or HiSense smart TV.
Santam Safety Ideas
Start-up businesses that have a FinTech or InsurTech business venture brewing are called to enter the third annual Santam Safety Ideas competition. Safety solutions or InsurTech ventures that are ready for piloting could win up to R150 000 worth of incubation support and R200 000 in seed funding.
The Safety Ideas competition was launched two years ago in partnership with LaunchLab, Stellenbosch University’s startup incubator that facilitates valuable connections for corporates and startups sourced from the startup ecosystem and partner universities in South Africa. The previous winners are Herman Bester and Anton Swanevelder, co-founders of MyLifeLine – a wearable panic device that won the competition last year; and Ntsako Mgiba and Ntandoyenkosi Shezi, co-founders of Jonga – a cost-effective security system for low income families, which won the competition in 2017.
Entries close on 28 February 2019. For more information on how to enter, visit: www.santam.co.za/safetyideas/
Click here to read about the FNB Snapchat lens, Spotify Free with data saver, and 00:37.
Fortnite fixes hackers’ hole
Epic Games has repaired a vulnerability that exposed Fortnite, the world’s most popular game of the moment, to hackers. The hole, which was left in Epic’s web infrastructure, allowed hackers to target players with email that appeared to come from Epic Games, but would have led them to a phishing site, where their log-in details would have been stolen.
Researchers at cyber security solutions provider Check Point Software alerted Epic to vulnerabilities that could have affected any player of the hugely popular online battle game.
Fortnite has nearly 80 million players worldwide. The game is popular on all gaming platforms, including Android, iOS, PC via Microsoft Windows and consoles such as Xbox One and PlayStation 4. In addition to casual players, Fortnite is used by professional gamers who stream their sessions online, and is popular with e-sports enthusiasts.
If exploited, the vulnerability would have given an attacker full access to a user’s account and their personal information as well as enabling them to purchase virtual in-game currency using the victim’s payment card details. The vulnerability would also have allowed for a massive invasion of privacy, as an attacker could listen to in-game chatter as well as surrounding sounds and conversations within the victim’s home or other location of play.
While Fortnite players had previously been targeted by scams that deceived them into logging into fake websites that promised to generate Fortnite’s ‘V-Buck’ in-game currency, these new vulnerabilities could have been exploited without the player handing over any login details
Click here to read how the Fortnite hack worked
To win a set of three Fortnite Funko Pop Figurines, click here.