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Inside Netflix: Quest for content will sweep Africa

In the second of a series of behind-the-scenes reports from Netflix studios, ARTHUR GOLDSTUCK discovers an appetite for new stories.

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It may have started out as a better way to rent movies, but now Netflix is revolutionising the entire American film and TV industries. That’s not news. The next big shift, however, is likely to be the transformation of content production worldwide, and Africa is squarely in the Netflix sights.

In an exclusive interview at the Netflix studios in Hollywood, Los Angeles, last week, chief product officer Greg Peters said that South Africa and Nigeria were among the many key markets in which it expected to make significant investments in content.

Greg Peters at the Netflix studios in Hollywood last week. Pic: ADAM ROSE

“We’re looking to increasingly find storytellers from around the world, especially ones who haven’t been able to tell the story they want because traditional production partners are not willing to tell it, or they can’t find a big enough audience,” he said.

“Our job is to provide a platform, both a production platform, and then a distribution platform, because we are really good at finding audiences that are much much bigger than any storyteller has ever been able to find before. We’re going to invest in every part of the world, including Africa.”

Peters emphasised the need for fresh stories, as opposed to those that repeated traditionally popular formulae.

“We feel like it’s exciting that we don’t have a lot of restrictions. We want compelling stories, a strong vision, authentic story telling, that can come from a whole different range of formats. To open up storytelling in ways that was not opened before.”

Peters was speaking at the end of a two-day Netflix event called Labs Day, which exposed a small group of media from around the world to the inner workings of the business.

Peters revealed that, when he joined Netflix in 2008, he was just one of eight people working on streaming. At that stage, the company was making most of its money from distributing movies on DVD through the mail, with subscriptions and orders managed entirely on the Web.

Click here to read about how Netflix was founded, what it meant to competitors, and what Netflix means to traditional pay-TV.

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Now for a fake Face App

Kaspersky Lab has found a malware version of the app that allows users to view their older or younger selves

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Kaspersky has identified a fake application that is designed to trick users into thinking it is a certified version of FaceApp but goes on to infect victims’ devices with an adware module called MobiDash.

Once the application is downloaded from unofficial sources and installed, it simulates a failure and is subsequently removed. After that, a malicious module in the application rests discreetly on the user’s device, displaying adverts.

According to Kaspersky data, around 500 unique users have encountered the problem in two days this week, with the first detections appearing on July 7t. There were almost 800 different module modifications identified.

“The people behind MobiDash often hide their adware module under the guise of popular applications and services,” says Igor Golovin, security researcher at Kaspersky. “This means that the activities of the fake version of FaceApp could intensify, especially if we are talking about hundreds of targets in just a few days. We urge users not to download applications from unofficial sources and to install security solutions on their devices to avoid any damage.”

Kaspersky products detect and block the threat as not-a-virus:HEUR:AdWare.AndroidOS.Mobidash.

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Augmented reality reveals Hidden Side of Lego haunts

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South Africa’s first two Lego Certified Stores have celebrated the arrival of Lego Hidden Side, an augmented reality-enhanced play theme where kids must turn a haunted world back to normal, one ghost (and one brick) at a time.

Seamlessly integrating augmented reality (AR) with physical construction to reveal a hidden world of interactive play, Lego Hidden Side includes a series of eight ‘haunted’ buildings in the imaginary town of Newbury, each loaded (or is that haunted?) with awesome functionality and secret surprises accessed via a mobile app.

The sets come alive in an unfolding ghostly adventure once the bespoke AR app is activated, bringing the models to life and revealing a hidden world of mysteries and challenges to solve.

“The Lego Group has always been invested in tactile play, but massive leaps in AR technology have meant that the company could create an exciting experience that moves fluidly between physical and digital worlds,” says Robert Greenstein, co-founder of the Great Yellow Brick Company, license holders of South Africa’s Lego Certified Stores.

“These sets offer new ways to enhance Lego play with new action and master elements, in a new type of creative exploration where the physical world influences the AR layer, rather than the other way around,” he says.

Lego Hidden Side building sets deliver everything kids (of all ages) love and expect from a Lego building experience – the challenge of the build, a detailed model with functionality, and mini-figure characters set in a story-driven universe. Each model can be built as it appears by day – a school, house, bus, or graveyard, for example – and has transformative functionality to become the haunted version of itself.

Gameplay prompts kids to hold their phone up to the physical Lego models and interact with various elements, or “points of possession,” which release virtual ghosts that kids must then capture in the AR game to stop the haunting. Numerous scenarios create dynamic gameplay that requires kids to keep one hand in each world to progress the play.

The Lego Hidden Side app will be a free download from the App Store and Google Play, and the sets will be available at the Lego Certified Stores in Sandton City and Menlyn Park, or online at www.greatyellowbrick.co.za on 1 August 2019.

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