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MWC: Yahoo targets mobile content

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Yahoo has announced at this year’s Mobile World Congress that it plans to deliver content to its 630 million monthly users via mobile devices. The company plans to do this via a new product called ‚Livestand’.

Yahoo CEO Carol Bartz outlined this week at the Mobile World Congress how the Internet giant was planning to deliver content to its 630 million monthly users via mobile devices. Yahoo’s new mantra is ‚content and context,‚ a goal to deliver highly personalised content to users. ‚Everything that it served up to you must be relevant: noisy content is yesterday’s Internet,‚ she said. ‚Content and context is the sweet spot for Yahoo.‚

In a demonstration of Yahoo’s approach, Bartz showed off a new product called ‚Livestand,’ a so-called ‚digital newsstand’ that aggregates content specific to the user. ‚We have a massive audience, and all the publishers want to get to that – but they’re not software developers. They need to have someone doing their aggregation‚

Yahoo’s mission to become a conduit to mobile content is backed by its huge network of publishers, writers and other content providers. Bartz said that Yahoo delivers 45,000 Internet pages every five minutes garnered from 450 licensed news sources, a network of 400,000 writers and ‚thousands‚ of advertisers.

– Story courtesy Mobile World Congress Show Daily

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