MWC: SA’s Fundamo drives new payment technology

Fundamo and accells are showcasing their new integrated services, designed to bring near field communication (NFC) and other point of sale (POS) services to emerging markets at this year’s Mobile World Conference.
accells, a new contactless network provider, and Fundamo, provider of mobile financial services, yesterday announced a partnership to bring NFC retail payment and other POS services to emerging markets. Fundamo and accells are showcasing their integrated service, including new mobile NFC payment terminal, at the Mobile World Congress in Barcelona.

The partnership is set to benefit from the latent demand and a clear route to market for NFC services in emerging markets, which include the following advantages:
·        Existing infrastructure – Mobile financial services are now common place across emerging markets with existing technology platforms, infrastructure and agent networks. The addition of a mobile NFC payment terminal isn’t a large incremental cost.
·        Availability of NFC-enabled devices –NFC ‘Tags’ are now widely available to consumers and transform any mobile phone, no matter what age or model, into an NFC device. Integrated NFC devices are only beginning to roll-out in developed markets and are far from mass adoption.
·        Existing business model – Consumers in emerging markets already pay a fee for mobile financial services, so are used to paying for convenient and reliable access to payment services. In contrast, consumers in developed markets pay very little or nothing at all for retail financial services.

Fundamo and accells will leverage Fundamo’s 50 existing mobile financial services deployments across more than 40 countries globally, including 27 countries in Africa and the Middle East, to roll-out NFC retail payment services. Fundamo’s deployments currently have the potential to reach a user base of more than 180 million consumers to offer various mobile financial services.

“NFC has always been a technology with potential. But the industry has been entirely focused on the growth of NFC in developed markets despite adoption being years away. What about emerging markets, the cradle of mobile financial services?” asks Hannes van Rensburg, CEO of Fundamo. “NFC represents a natural evolution in developing markets with fewer barriers to adoption and an immediate opportunity. The reality is that NFC take up in emerging markets will be rapid and market players need to be prepared for accelerated uptake. It is more than likely that emerging markets will leapfrog developed once again.”

By linking an NFC ‘Tag’ to the mobile phone number, and introducing low-cost POS terminals or terminal add-ons, accells turns any mobile phone into a NFC device for fast, secure and easy-to-use access to any service.  Consumers enjoy the contactless experience, just tapping their phone at the terminal and confirming a retail payment transaction and many other transactions with a simple PIN.  The merchant can process transactions more efficiently, implement its own loyalty program, and add 3rd party service offers to its current portfolio.  Mobile network operators can achieve higher ARPU, less churn and greater market share. Financial institutions and service providers will benefit from stronger protection against identity theft and other fraud losses.