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MWC: Nokia ‘reloads’ 8110

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At this year’s Mobile World Congress, HMD Global announced four new additions to its portfolio of Android smartphones, namely the Nokia 8 Sirocco, Nokia 7 Plus, Nokia 6 and Nokia 1.

It has also “reloaded” the iconic Nokia 8110 feature phone, with 4G connectivity, apps including Google Assistant, Google Maps, Google Search, Facebook and Twitter, and the return of the slider phone.

HMD Global also announced it is to become Google’s first global partner to have a full suite of devices selected into the Android One programme. “The unwavering commitment to deliver a pure, secure and up-to-date Android experience has ensured Nokia smartphones were a natural fit for the global programme,” said a company statement.

HMD Global provided the following information:

Three new Nokia smartphones – the Nokia 8 Sirocco, Nokia 7 Plus and the new Nokia 6 – join the Android One family, offering a high quality software experience designed by Google. Each phone will stay fresh over time with the latest AI powered innovations to the highest grade of security from Google. With a pure Android installation, Nokia smartphones come with no unnecessary UI changes or hidden processes that would eat up battery life or slow them down so you can enjoy your new phone for longer. Each of the new phones comes with a limited number of pre-installed apps so that you’ll get more storage space, as well as the latest innovations that help you stay ahead of the game every day.

By shipping with Android Oreo out of the box, you’ll be able to enjoy the latest features, including Picture-in-Picture for multitasking, Android Instant Apps to discover and run apps with minimal friction, 60 fantastic new emojis and battery-maximising features like limiting background app use.

Introducing four new Nokia Android smartphones and expansion of the portfolio:

Nokia 8 Sirocco: an ultra-compact powerhouse for the fans

Inspired by the rich design heritage of Nokia phones, the Nokia 8 Sirocco’s elegant design and compact style is the ideal blend of precise craftsmanship and purposeful innovation. Delivering powerful storytelling features including enhanced Dual-Sight, ZEISS optics and carefully tuned acoustics with Nokia spatial audio, the Nokia 8 Sirocco is an ultra-compact powerhouse, and our most beautiful smartphone to date.

Its curved glass finish envelops a precision-crafted stainless-steel frame to deliver a fusion of strength and beauty. Just 2mm thin at the edge, the Nokia 8 Sirocco combines a curved edge-to-edge pOLED 2K 5.5-inch display with smaller bezels and moulded body curves to create an ultra-compact profile.

Nokia-8-Scirocco

Its stainless steel frame is 2.5 times stronger than 6000 series aluminium, and its 3D Corning® Gorilla Glass 5 is robust enough to endure life’s everyday knocks. Luxuriously weighted and perfectly balanced, it feels more secure in your hand thanks to the improved grip given by the dual diamond-polished stainless steel frame.

Now capture every detail thanks to the Nokia 8 Sirocco’s dual rear sensors with ZEISS optics that combine an ultra-sensitive, wide angle primary camera for impressive low-light performance and a secondary 13MP sensor with 2x optical zoom. And with Pro Camera mode you get full manual control over every picture you take, helping you capture photos like a pro.

Available from early April, the Nokia 8 Sirocco will retail for a global average retail price of €749, excluding taxes and subsidies.

Nokia 7 Plus: the flagship hero for everyone

Made for creators to deliver stunning content, the Nokia 7 Plus has the screen, power, design and features to make it a true hero in our smartphone range. Combining innovative optical hardware and imaging algorithms, the Nokia 7 Plus captures moments into photos that are true to life. With enhanced Dual-Sight, dual rear sensors with ZEISS optics combine an ultra-sensitive 12MP wide-angle primary camera for excellent performance in both low-light and extra bright conditions and a secondary 13MP camera that delivers 2x optical zoom for the moments when you wish you were closer.

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To enable you to capture and enjoy more content for longer, the Nokia 7 Plus is backed by the powerful Qualcomm® Snapdragon™ 660 Mobile Platform. It’s been optimised and integrated for maximum performance and battery life, even when you are broadcasting your #Bothie videos live on Facebook or YouTube. Optimised to extract every bit of juice from the already powerful 3800 mAh battery, the Nokia 7 Plus delivers an amazing 2-day battery life.

Its gently curved back and slim edges give you a big-screen experience in a comfortable, neat package. The vivid 6-inch 18:9 Full HD+ display makes the Nokia 7 Plus perfect for browsing, social media consumption, gaming and entertainment with more content in the same width as a traditional 5.5-inch display device.

Available in a choice of two colour blends, Black/Copper and White/Copper, the Nokia 7 Plus will go on sale from early April and will retail for a global average retail price of €399, excluding taxes and subsidies.

The New Nokia 6: our award-winning phone just got even better

Building on the success of its predecessor, the New Nokia 6 packs even more powerful performance and great new features in a more compact, durable body. Over 60% faster than its award-winning predecessor, it now offers enhanced Dual-Sight, ZEISS optics, USB-C fast-charging, a more compact screen-to-body ratio, Nokia spatial audio and pure, secure and up-to-date Android Oreo.

Nokia-6_Beautyshot

The New Nokia 6 takes the original’s precision craftsmanship to the next level by combining a unibody, made from a solid block of 6000 series aluminium, with an 11-hour two-tone anodising and polishing process. And by uniting a sculpted 2.5D display with damage-resistant Corning Gorilla Glass, the New Nokia 6’s compact and refined body is built to last.

Our engineers have integrated the Qualcomm® Snapdragon™ 630 Mobile Platform to deliver fast and smooth performance alongside great day-long battery life.

Available in three slick colour blends: Black/Copper, White/Iron and Blue/Gold, as well as two configurations of 3GB RAM/32GB ROM, which will be available in early April, or 4GB RAM/64GB ROM coming later, the New Nokia 6[ii] will go on sale in early April and will retail for a global average retail price of €279 excluding taxes and subsidies.

Nokia 1: a complete Nokia smartphone experience, accessible to everyone

The Nokia 1 is a breakthrough in accessible technology, delivering smartphone essentials with the reassuring quality you expect of a Nokia phone and a refreshingly familiar design to fans around the world. Giving more people access to technology, it comes with Android Oreo™ (Go edition), a version of Android optimized for devices with 1GB RAM or less. The Nokia 1 is designed to be smooth and responsive, with full access to the Google Play™ Store so you can find all your favourite apps from WhatsApp, Facebook and Instagram to mobile banking while also highlighting apps that are optimised for Android Oreo (Go edition).

Nokia-1

Featuring the iconic ‘Nokia smile’ in a fresh new package, you can give your Nokia 1 a makeover thanks to the popular Xpress-on covers, available in a range of vibrant colours. Simply click on and off in seconds to express your personal style with these exchangeable covers. Each cover has been built with the same precision and attention to detail as the phone’s original cover. Inherently coloured, the tough two-tone polycarbonate cover is ready to take on every day knocks and bumps with its durable design.

Available from early April in Warm Red and Dark Blue to fans around the world, the Nokia 1 will retail for a global average retail price of $85, excluding taxes and subsidies. Xpress-on covers, sold separately, are available from $7.99 in Azure, Grey, Yellow and Pink.

For the Originals: Reloading Nokia 8110

Reloading the legendary Nokia 8110, this 4G feature phone comes complete with the iconic curved slider design. Giving you the chance to switch off, have fun and relax with the knowledge that all your smartphone essentials are there when you need them.

With a familiar and easy to use interface, it features intuitive tactile mechanics, with slide to answer and end calls, as well as an addictive helicopter style spin on its axis. Nokia 8110 comes with the craftsmanship you expect from a Nokia phone, delivering durability and reliability as standard. Nokia 8110 delivers crystal-clear VoLTE calling and is perfect for anyone who wants an iconic 4G feature phone or a companion phone. With access to an app store, for favourites like Google Assistant, Google Search, Google Maps, Facebook and Twitter, send and receive emails or import your contacts and sync your calendar with Outlook and Gmail. To keep it running flawlessly, the Nokia 8110 features the Qualcomm 205 Mobile Platform. And yes, it comes with a revamped version of Snake.

Nokia-8110-4G-Feature-850x443

With two vibrant colours to choose from, Traditional Black and Banana Yellow, the Nokia 8110 will be available from May and will retail for a global average retail price of €79, excluding taxes and subsidies.

Florian Seiche, CEO of HMD Global, said:

“This time last year, we started our journey with huge expectations from fans and a massive responsibility to deliver on the legacy of one of the most innovative brands in our space. Since then we have reintroduced well-loved icons, forged partnerships with friends old and new and delivered our pure, secure and up-to-date Android experience across our smartphone portfolio. Last year we shipped over 70 million Nokia phones.

“As we’ve expanded our portfolio we’ve always maintained one vision: to deliver great Nokia phones that live up to the values that our fans expect. It has been an exhilarating time and as we look ahead, we plan to build on our success by expanding our portfolio and giving consumers a wide range of Nokia phones they can love, trust and rely on.”

Juho Sarvikas, Chief Product Officer of HMD Global, said:

“Today, we are delighted to announce the expansion of our range with the introduction of five new devices, setting new benchmarks in smartphone design with Nokia 8 Sirocco and delivering our most accessible smartphone to date in Nokia 1.

“Through these new devices, you’ll see our innovative approach to engineering and our strong legacy in imaging coming to the forefront in collaboration with ZEISS. And you will recognise our best in class materials led design and the distinctive finish throughout the portfolio which delivers all the reliability and durability expected of a Nokia phone.

“We pride ourselves on making smartphones that address real-world needs. Our commitment to pure, secure and up-to-date Android is core to our strategy and is loved by consumers. Today, we take that commitment to a deeper level by becoming the lead partner for the Android One programme globally, delivering an experience that is endorsed by Google.”

Pekka Rantala, Executive Vice President & Chief Marketing Officer of HMD Global, said:

“A smartphone is an everyday partner and something people need to know they can rely on. Last year we promised that we would deliver on all the hallmarks of a true Nokia phone experience and that we would live up to the trust people have in the Nokia brand. This year, we are delighted to join the Android One programme that reinforces our commitment to pure, secure and up-to-date Android and makes us a natural choice. Today, with our expanded portfolio, we feel every consumer can pick a Nokia phone they can truly rely on.”

Jamie Rosenberg, VP, Business & Operations, Android & Google Play:

“Android One is our flagship partner programme, and this comprehensive line-up of new Nokia smartphones represents our biggest partnership to date. Now, users around the world can find the perfect device to fit their needs and know they’re getting a high-quality hardware and software experience that’s smart, secure, and simply amazing.”

Cars

LHI is coming to save your car from hazards

Local Hazard Information will give drivers advance warning of potential dangers lurking around the corner

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There are many times when knowing what is around the corner could be useful. But for drivers that knowledge could be critical. Now, thanks to Ford’s new connected car technology, it is also a reality.

Local Hazard Information (LHI) marks a significant step on the journey towards a connected transport infrastructure by helping drivers prepare for and potentially avoid dangers on the road. When drivers ahead encounter sudden tailbacks, accidents or spilled loads, the driver behind – and possibly out of sight – is given advance warning. This could also apply to everything from freak hailstorms, to sudden flooding, or even landslides.

The triggers for the system come from what is happening in the cars ahead. It could be that airbags have been activated, hazard warning lights are flashing, or windscreen wipers are in operation. Previous traffic incident alert systems have relied on drivers to input information in order to generate alerts. LHI works autonomously, without the need for any driver interaction, to generate information and issue warnings.

Hazards are only displayed – via the dashboard display – if the incident is likely to impact on the driver’s journey. LHI is designed to be more beneficial to drivers than hazard information from current radio broadcasting systems, which often deliver notifications not relevant to them.

Already featuring as standard and free of charge for the first year on the new Ford Puma, LHI technology is being rolled out across more than 80 per cent of Ford’s passenger vehicle line-up by the end of this year. Crucially, the benefit will not be limited only to those travelling in Ford vehicles. Information sent can be used to alert drivers of other manufacturers’ vehicles, and vice-versa.

“What makes Local Hazard Information different is that it is the cars that are connected – via the Internet of Things. There is no reliance on third party apps. This is a significant step forward. Warnings are specific, relevant and tailored to try to help improve your specific journey.” Joerg Beyer, executive director, Engineering, Ford of Europe

How it works

Sensors monitor activities including emergency braking, fog lights and traction control to detect adverse weather or road conditions. Data from these activities is then computed to determine the hazard location and whether a traffic incident has occurred.

The vehicle automatically provides updates through a secure connection to “the cloud” using the Ford Pass Connect modem. Ford’s technology partner HERE Technologies operates the central cloud-based platform that collates information from multiple vehicle brands, governed by a business-to-business agreement.

The more cars are connected to the network, the greater the efficiency of the system. When many vehicles generate the same warning, others in the vicinity receive incident information from the cloud via the cellular network, enabling drivers to reduce speed or take appropriate action.

Additional information is sourced from public authority incident databases and traffic reports to provide drivers with further advance warnings including approaching vehicles driving on the wrong side of the carriageway, animals or people in the road ahead, and roadworks.

The on-board modem will be connected at the time of vehicle delivery. Customers may choose to opt in/opt out of certain data sharing.

Local Hazard Information data provided by HERE Technologies.

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Bundesliga plans to “revolutionise football viewing”

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Germany’s Bundesliga football league has selected Amazon Web Services (AWS) as its official technology provider to deliver more in-depth insight into every live broadcast of Bundesliga games and enable personalised fan experiences. 

Bundesliga says it will use AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics to predict future plays and game outcomes. It will also use the technology to recommend personalised match footage across mobile, online, streaming, and television broadcasts.

Using AWS technology, Germany’s premier national football league will build new cloud-based services that automate processes, increase operational efficiency, and enhance the viewing experience for the league’s rapidly growing global fan base. By developing a new, next-generation statistics platform on AWS, using Amazon SageMaker, a fully managed service to build, train, and deploy ML models, Bundesliga will offer fans real-time predictions on when a goal is likely to be scored, identify potential goal-scoring opportunities, and highlight how teams are positioning and controlling the field, based on live data streams and historical data from over 10,000 Bundesliga games. Bundesliga also plans to leverage AWS ML services, such as Amazon Personalize, an ML service to create real-time and individualized recommendations, to offer fans personalized game footage, marketing promotions, and search results based on their favourite teams, players, or matches.

Using other AWS ML services, including Amazon Rekognition, an intelligent image and video analysis service, Bundesliga will build a cloud-based media archive that will automatically tag specific frames, from its more than 150,000 hours of video, with metadata such as game, jersey, player, team, and venue, so that the league can easily search historical footage and surface pivotal plays for in-game broadcasts, in more than 200 countries. This archive will enable Bundesliga to search across its entire history of football footage to provide a more enhanced viewing experience for fans and automate the current manual process of searching and tagging match highlights.

“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”

“As the league with the highest average number of goals per game, and the highest stadium attendance globally, the Bundesliga is one of the most entertaining sports leagues in the world,” says Andy Isherwood, Vice President and Managing Director EMEA, Amazon Web Services, Inc. “We are thrilled to work with the Bundesliga and help them use cloud technology to give football fans around the world a more engaging match day experience and look forward to helping them leverage our deep portfolio of ML and AI services so they can deliver even greater insight into the world’s favourite game.”

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