MWC: Low-cost 5.3″ smartphone launched

At Mobile World Congress in Barcelona this week, BLU Products unveiled the Studio 5.3, claimed to be the world’s first affordable 5.3″ smartphone.

BLU Products, one of the fastest growing mobile phone providers in the US, this week unveiled the BLU Studio 5.3, which it claims to be the world’s first affordable 5.3″” smartphone. The device is on display at the Mobile World Congress in Barcelona, at the MediaTek exhibit.

“”With an ergonomic and stylish design, the BLU Studio 5.3 is the ideal personal communications device, combining the user experience of a tablet, with smartphone portability,”” says Samuel Ohev-Zion, Founder and CEO of BLU Products. “”The main features of the device are its powerful battery, one of the longest‚lasting on the market today, and its massive high resolution 5.3″” WVGA LCD screen, all at an incredibly affordable price.””

The BLU Studio 5.3 is powered by MediaTek’s MT6573 processor, which incorporates a POWERVR Series5 SGX GPU to enable advanced 3D graphics capability, bringing gaming and user interface capabilities that were previously available only to high-end smartphones.

“”MediaTek is a natural partner by providing an energy efficient and highly capable mass-market application processor, which will enable its clients to achieve new levels of capabilities and meet emerging consumer demands for advanced performance in lower-priced smartphones,”” says Ohev-Zion.

The BLU Studio 5.3 is currently available unlocked with Dual SIM support at several online retailers in the US, and throughout Latin America with the MT6573 650MHz variant. An upgraded version with MT6573T in 800 MHz will shortly be launched globally at a retail price of 199 Euros. The device will offer HSDPA 3G support, as well as Android v2.3 Gingerbread OS.

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