Microsoft launched a Big Data campaign to spark conversations around Big Data and educate people around the technological tools they can use to tap into its and see the big picture.
As with many other industry buzzwords, Big Data means different things to different people. But it’s commonly accepted that it is a challenge to find, combine, manage and analyse any type and volume of data in order to quickly gain insights and solve problems. In practicality this means, for example, that advertising agencies would be able to improve campaign effectiveness and boost ad revenue with big data by providing crucial analytics to advertisers, faster.
“To most people and organisations, Big Data might be no more than an industry buzzword,” says Kelly Husband, Data Platform Product Marketing Manager at Microsoft SA. “People and organisations need to be made truly aware of the capability Big Data has to deliver the competitive advantage for businesses or empower consumers to do more with the data that they have, and ultimately empower them to transform their businesses.
”Technology has the ability to empower people and organisation to see the big picture from the masses of data that is out there. Not many people are aware of the power that technology has to manage big data and turn it into meaningful insights and show the big picture.”
To address this, Microsoft South Africa has launched a Big Data campaign entitled See the big picture, to spark conversations around Big Data and educate people around the technological tools they can use to tap into the power of Big Data and see the big picture. As part of this campaign, the company commissioned six young artists to produce works of art that depict Big Data as seemingly meaningless pieces that only make sense or come into focus, when technology is used to interpret the artwork.
For the upcoming piece entitled Cloud, Kgosietsile Ramorola (20) uses a mirror and light to illustrate how Big Data tools can be used to make sense of seemingly meaningless information. “My idea is to use light from the top to get the image that you are looking for. So the mirror works as a Microsoft tool, taking the image or information that’s at an awkward angle and displaying it on the wall in a clearer, bigger and easier to understand way.” 21 year old Njabulo Mziyane explains his train of thought in coming up with his artwork that will be titled Fly on the wall: “I thought of how much data is used every day and decided to amplify the amount of data, by taking something small and making it seem a lot bigger. With magnification as the tool, it demonstrates how a small amount of data can make a huge difference.”
All six pieces of artwork form part of an exhibition at the Mr Price Court in Sandton City, and will be on show during normal shopping hours between 19 June and 3 July. Entrance to the exhibition is free for all visitors.
PC sales crash as virus hits
COVID-19 is now an integral element of forecasting of computer sales, as the impact of coronavirus begins to be felt in the supply chain
Overall shipments of personal computing devices (PCD) will decline 9% in 2020, reaching 374.2-million by the end of this year, as a result of the impact of coronavirus, or COVID-19, on manufacturing, logistics and sales.
According to new projections from the Worldwide Quarterly Personal Computing Device Tracker, International Data Corporation (IDC) has lowered its forecast for PCDs, inclusive of desktops, notebooks, workstations, and tablets.
The long-term forecast still remains slightly positive, with global shipments forecast to grow to 377.2-million in 2024, with a five-year compound annual growth rate (CAGR) of 0.2%. However, this is based on an IDC assumption that the spread of the virus will recede in 2020. Since the figure represents only marginal growth, the ongoing impact of the virus could quickly reduce long-term forecasts into negative expectations. IDC did not provide alternative scenarios should this occur.
The decline in 2020 is attributed to two significant factors; the Windows 7 to Windows 10 transition creates tougher year-over-year growth comparisons from here on out and, more recently, the spread of COVID-19 is hampering supply and leading to reduced demand. As a result, IDC forecasts a decline of 8.2% in shipments during the first quarter of 2020 (1Q20), followed by a decline of 12.7% in 2Q20 as the existing inventory of components and finished goods from the first quarter will have been depleted by the second quarter. In the second half of the year, growth rates are expected to improve, though the market will remain in decline.
“We have already forgone nearly a month of production given the two-week extension to the Lunar New Year break and we expect the road to recovery for China’s supply chain to be long with a slow trickle of labour back to factories in impacted provinces until May when the weather improves,” said Linn Huang, research vice president, Devices & Displays. “Many critical components such as panels, touch sensors, and printed circuit boards come out of these impacted regions, which will cause a supply crunch heading into Q2.”
“There’s no doubt that 2020 will remain challenged as manufacturing levels are at an all-time low and even the products that are ready to ship face issues with logistics,” added Jitesh Ubrani research manager for IDC’s Worldwide Mobile Device Trackers. “Lost wages associated with factory shutdowns and the overall reduction in quality of life will further the decline in the second half of the year as demand will be negatively impacted.”
Assuming the spread of the virus subsides in 2020, IDC anticipates minor growth in 2021 as the market returns to normal with growth stemming from modern form factors such as thin and light notebooks, detachable tablets, and convertible laptops. Many commercial organizations are expected to refresh their devices and move towards these modern form factors in an effort to attract and retain a younger workforce. Meanwhile, consumer demand in gaming, as well as the rise in cellular-enabled PCs and tablets, will also help provide a marginal uplift.
Worldwide Topline Personal Computing Device Forecast Changes, Year-Over-Year Growth %, 2020-2021 (Annual)
|Product Category||Forecast Version||
|Total Traditional PCs||4Q19 – Feb. 2020||248.0||-7.1%||251.2||1.3%||1.3%|
||3Q19 – Nov. 2019||252.4||-4.6%||248.3||-1.6%||-1.6%|
|Total Tablets||4Q19 – Feb. 2020||126.2||-12.4%||125.4||-0.6%||-0.6%|
||3Q19 – Nov. 2019||127.8||-10.8%||125.2||-2.0%||-2.0%|
|Total Personal Computing Devices||4Q19 – Feb. 2020||374.2||-9.0%||376.6||0.6%||0.6%|
||3Q19 – Nov. 2019||380.2||-6.8%||373.5||-1.8%||-1.8%|
Worldwide Topline Personal Computing Device Forecast Changes, Year-Over-Year Growth %, 2020 (Quarterly)
|Product Category||Forecast Version||1Q20||2Q20||3Q20||4Q20|
|Total Traditional PCs||4Q19 – Feb. 2020||-6.4%||-10.3%||-6.4%||-5.6%|
||3Q19 – Nov. 2019||-2.0%||-6.8%||-5.7%||-3.5%|
|Total Tablets||4Q19 – Feb. 2020||-11.8%||-17.5%||-15.0%||-6.6%|
||3Q19 – Nov. 2019||-8.1%||-10.7%||-16.3%||-7.8%|
Source: IDC Worldwide Quarterly Personal Computing Device Tracker, February 19, 2020
The chip that will drive the 5G smartphone era
No less than 15 manufacturers have announced they will use Qualcomm’s new mobile platform to power the first wave of 2020 5G smartphones
Qualcomm Technologies has announced that 15 global original equipment manufacturers (OEMs) and brands have selected the Snapdragon 865 5G Mobile Platform for their 5G device launches this year. The OEMs are ASUS, Black Shark, Fujitsu, iQOO, Lenovo, Nubia, OPPO, realme, Redmi, Samsung, Sharp, Sony, vivo, Xiaomi and ZTE.
The company made the announcement at a media event in San Diego this week under the banner, “What’s Next in 5G”.
Qualcomm described the Snapdragon 865 Mobile Platform as “the world’s most advanced mobile platform, designed to deliver the unmatched connectivity and performance required for the next wave of flagship devices”. It features the company’s second-generation 5G Modem-RF System, the Qualcomm Snapdragon X55, while redefining Wi-Fi 6 and Bluetooth audio with the Qualcomm FastConnect 6800 mobile connectivity subsystem. The 865 enables premium devices with breakthrough features, from Gigapixel-speed photography and Elite Gaming with desktop-level features, to intelligent and intuitive experiences due to the 5th generation Qualcomm AI Engine.
“As the world’s leading wireless technology innovator, we are committed to driving and scaling 5G to the consumer,” said Alex Katouzian, senior vice president and general manager, mobile at Qualcomm Technologies. “This year, the Snapdragon 865 will help make 5G accessible to billions of smartphone users around the world, further enabling immersive mobile experiences like high-speed gaming, intelligent multi-camera capture and all-day battery life.”
Qualcomm says that, after introducing the Snapdragon 865 Mobile Platform in December 2019, more than 70 designs have been announced or are in development based on the platform. Additionally, more than 1,750 designs have been announced or are in development based on the Snapdragon 8-series mobile platforms. Smartphones announced or coming soon based on the Snapdragon 865 Mobile Platform, include:
- Black Shark 3*
- FCNT arrows 5G*
- iQOO 3*
- Legion Gaming Phone*
- Nubia Red Magic 5G*
- OPPO Find X2*
- realme X50 Pro*
- Redmi K30 Pro*
- ROG Phone 3*
- Samsung Galaxy S20, S20+, and S20 Ultra
- Sharp AQUOS R5G*
- Sony Xperia 1 II*
- vivo APEX 2020 Concept Phone*
- Xiaomi Mi 10* and Mi 10 Pro*
- ZenFone 7*
- ZTE Axon 10s Pro*
*Features Qualcomm FastConnect 6800 mobile connectivity subsystem
For more information, visit the Snapdragon 865 5G Mobile Platform Product Page.
Read more about new 5G technologies unveiled by Qualcomm this week.
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