The Lego Group today revealed the Lego Super Mario Adventures with Mario
Starter Course. The new Lego Super Mario product line features an interactive Lego
Mario figure that collects coins in real-life game levels created with Lego
bricks. Neither a video game nor a traditional Lego brick-based set, it
promises to change the way people interact with Super Mario in the physical
world and engage in Lego experiences.
Disclosed for the first time today by Lego Design Lead Jonathan Bennink,
fans will be able to begin exploring the fun-packed Lego Super Mario universe
with the Adventures with Mario Starter Course. This entry point set to the world
of Lego Super Mario is needed to unlock expansion sets and features seven
action bricks for different interactions with the Lego Mario figure that are
only included in this set.
The Lego Mario figure itself has LCD screens in his eyes, mouth and belly to
display a wide variety of instant reactions to movement, color and action
bricks. Also included is a speaker that plays iconic sounds and music from the
video game series.
“Super Mario has continued to appear, always in a form adapted to the
current hardware of the time,” said Takashi Tezuka, Executive Officer and Game
Producer of Nintendo. “I am thankful that in this project with the Lego Group,
Mario is jumping out of the digital world of game consoles and smart devices,
and we are able to bring him into the world with a new, physical type of Mario
play. It’s very exciting to think of Lego Mario becoming a real friend to
children and to picture them playing in their very own Mario world that they
imagined themselves.”
Kids aged 6+ can build levels and play their own way, with action-packed
challenges having lots of creative fun in a highly interactive experience. Lego
Mario is used to collect virtual coins as he runs and jumps from the Start Pipe
to the Goal Pole via Lego bricks, cloud platform, and clashes with the Goomba
figure and Bowser Jr. figure.
The Starter Course can be combined with Lego Super Mario Expansion Sets,
which each unlock unique challenges and characters to play with and against
friends. The first Expansion Sets, also revealed today, include the Piranha
Plant Power Slide Expansion Set and the Bowser’s Castle Boss Battle Expansion
Set. And because the products all include modular builds, fans are fully in
charge of creating exactly the Lego level course they want to see Mario come to
life in.
Fans will also love the free Lego® Super Mario™ app by the Lego Group, a
supporting feature to further enhance the physical play experience. It keeps
track of scores to encourage continuous rebuilding, as well as provides
digital building instructions with zoom and rotate viewing tools to make
building easier, suggests other creative ways to build and play, and is a safe
forum to share ideas with friends.
The update was shared in a video posted by the Lego Group and Nintendo earlier today (https://youtu.be/OXGX1-BJFpQ) and on the Lego Super Mario website at www.lego.com/SuperMario.
“We were thrilled to see the global reaction to news of Lego Super Mario,”
said Jonathan Bennink, Digital Design Lead on Lego Super Mario, the Lego Group.
“Fans have been keen to learn more, so I am pleased that today we were able to
reveal more details about this exciting new collaboration that has led to a
reimagination of the Lego building experience and an entirely new way to play
inspired by the beloved video game icon, Super Mario. We can’t wait to see fans
get creative and challenge each other with this highly engaging and social play
experience.”
The full Lego Super Mario assortment will launch 1 August 2020, but fans can
pre-order the Lego Super Mario Adventures with Mario Starter Course on https://greatyellowbrick.co.za/ from June.
