The “other” Korean electronics giant, LG, came out with guns blazing last week, unveiling a family of fiercely competitive new smartphones for the South African market, writes ARTHUR GOLDSTUCK.
Barely days after Samsung presided over a global launch of two new “phablets” aimed at solidifying its hold on large-format smartphones, the “other” South Korean electronics giant, LG, reminded South Africans of its own credentials across formats large and small.
The star of the show at a Johannesburg media event was the new LG G4 Beat smartphone. This is a scaled-down version of the G4, launched earlier this year to unanimous acclaim for its cutting edge camera. The G4, a 5.5-inch curved phablet, features automatic as well as manual shooting, and provides smartphone photographers with the most control yet seen in a phone camera.
Now the same technology is available in the 5.2-inch G4 Beat. As with the G4, the entire phone is curved, according to LG, to match the natural curve of the palm. The big sister may just have been too big to feel comfortable in the hand, but the Beat really is a natural.
“We have a natural arc in the palm of our hands,” says Deon Prinsloo, GM Mobile for LG Electronics SA. “So we retained the arc in the design of the G4 Beat which allows you have the same distance from the eye to all parts of the phone, and it fits better in human hand. It is narrower and slightly smaller than the G4, without sacrificing display size.”
The smaller screen means it competes for attention with the likes of the Samsung Galaxy S6 and HTC One M9 rather than with the larger phablets. The display may suffer by comparison – it has nothing like the same resolution – but in many other respects, it is remarkably competitive.
Remarkably, because the Beat comes to the shelves at what seems like an absurdly low price: less than R300 a month on contract, and R4 900 for a cash purchase. The Galaxy S6 costs around R12 000.
Aside from the Beat’s 1.5GHz processor – comparable to high-end phones – it offers Full HD 1080p video recording and playback. The 8MP laser auto-focus camera’s Manual Mode gives fine control over shutter speed, ISO, exposure and white balance – previously not possible on phone cameras.
The phone is likely to find enormous appeal in the youth market, which has in the past proved essential to the cool credentials of technology brands. BlackBerry once owned that market, but was unable to maintain the cool factor.
Can LG claim a foothold here? If not, it won’t be for want of trying.
A second phone in the G4 family is about to make waves in that market. It’s called the G4 Stylus, and it is even more remarkable than the Beat. It is a 5.7-inch phone, meaning it is going up against the phablets, like the new 5.7-inch Samsung Galaxy Note 5, the 5.5-inch Apple 6 Plus and Huawei G7, and the giant 6-inch Huawei Ascend Mate 7.
But here’s the reason one can once again invoke the word “remarkable”: like the Galaxy Note, it sports a large 3000 mAh battery for extended use and a stylus geared to making notes and drawings on the screen. Unlike the Note 5 and iPhone 6 Plus, it is intended to be an affordable phone for the student market. At under R4000, it even knocks the cost socks of the Ascend Mate 7’s already generous R6000 pricetag.
Prinsloo is not shy about making comparisons with competing devices. In particular, the Galaxy Note: “For many, it is impossible to access the Note. A lot of consumers would like a big display with note-taking capability, but most can’t afford the R600-700 per month contract price. Hence we developed the G4 Stylus, which will cost less than a third of that.”
The core target markets are scholars, teenagers aged 14-plus, students and young professionals. It is likely that, between them, the G4 Beat and Stylus will find no shortage of takers in many other niches, too.
- Specifications of LG G4 Beat:
- Chipset: Qualcomm Snapdragon 615 Processor
- Display: 5.2-inch Full HD IPS LCD (1920 x 1080, 423ppi)
- Memory: 8GB ROM / 1.5GB RAM
- Camera: Rear 8MP / Front 5MP
- Battery: 2,300mAh (removable)
- Operating System: Android 5.1.1 Lollipop
- Size: 142.7 x 72.6 x 9.85mm
- Weight: 139g
- Network: 4G LTE / HSPA+ 42.2Mbps (3G)
- Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / NFC / A-GPS / Glonass / USB 2.0
- Colors: Metallic Silver / Ceramic White / Shiny Gold
- Other: In-Cell Touch / Color Spectrum Sensor / Gesture Interval Shot / Full HD 1080p Video
Key Specifications of LG G4 Stylus:
- Display: 5.7” HD IPS LCD (257 ppi)
- Processor: Quad Core 1.2GHz
- Camera: 8MP / 5MP
- 1GB/ 8GB
- Battery: 3,000mAh
- Size:154.35×79.2×9.38 mm
- Stylus Pen
Mobile is the new branch
Standard Bank has launched an account for mobile devices that gives back 500MB of data a month
Standard Bank has introducd a R4.95p/m bank account called MyMo that customers can open on their mobile devices, loaded with data and airtime offerings and other benefits such as virtual and Gold physical card.
MyMo account holders will also enjoy the convenience of a cheque account through a Visa and Mastercard gold card. Once the account is open, users can choose to either receive R50 in airtime or 500MB of data a month, if their card is swiped more than four times a month. A further megabyte of data is loaded on the account for every R20 spent.
“MyMo is an account for everyone, whether you just landed your first job or have been around the block. With no documentation required it only takes a few minutes to open the account,” says Funeka Montjane, Chief Executive for Personal and Business Banking, South Africa, at Standard Bank Group. “For just R4.95 a month customer will be able to enjoy free swipes and ATM withdrawals at only R6.50 for amounts under R 1 000.
“Mobile is the new branch. This account is about bringing the mobile branch into customers hands, it is about convenience and security while banking.”
She says mobile offers low cost transactional banking which integrates people and businesses into the new connected economy, making mobile the new branch ecosystem that will drive and connect Africa’s growth. Physical connections to the economy are rapidly changing to digital where banks have to move from being financial institutions to service organisations.
“In the past people congregated in communities and eventually cities to maximise the advantages of connectivity. Today a simple hand-held device has the potential to open infinite doors, transforming individuals’ access to opportunities, regardless of where they are, and like never before in history.
“Historically, a bank account represented access to economic citizenship. Today, having a simple device enabling digital access to a modern banking platform is a passport to global connectivity and vast human development potential.”
The bank says it is using technology, and mobile phones in particular, to deliver low-cost transactional channels accessible to all our customers. The evolution in mobile can be seen in transaction options like cash back at the retail checkout till rather than the ATM, free digital banking rather than using a branch, and the ability to transact using digital wallets, even without a bank account.
“Developing comprehensive connected ecosystems requires a mind-set change from Africa’s banks,” says Montjane. “Banks will evolve away from traditional financial service organisations, into service ecosystems enabling broad universal access to almost everything like enhanced purchasing experiences of vehicles and homes, online procurement of goods and services and lifestyle elements like rewards and travel.
“These connectivity drivers will also act to future-proof evolving connectivity ecosystem by allowing us to offer untold future services while deriving income from as yet unrealised revenue streams,.
From a customer perspective, the kind of ecosystems of knowledge, access and, ultimately, connectivity that banks will come to provide will radically transform the share of life that almost all individuals will be able to access.”
Two-thirds of SA staff hide social media from bosses
With 90% of people in employment going online several times a day, it can be hard for most workers to keep their private and work-life separate during the working day (and beyond). The recently published Global Privacy Report from Kaspersky Lab reveals that 64% of South African consumers choose to hide social media activity from their boss. This secretive stance at work also extends to their colleagues, with 60% of South Africans also preferring not to reveal online activities to their co-workers.
Globally, the average employee spends an astonishing 13 years and two months at work during their lifetime. Interestingly though, not all this time is directly related to solving work tasks or earning a promotion: almost two thirds (64%) of consumers admit visiting non-work-related websites every day from their desk.
Not surprisingly, 35% of South African employees are against their employer knowing which websites they visit. However, more interestingly, 60% of South African are even against their colleagues knowing about their online activities. This probably means that colleagues constitute an even greater threat to future perspectives of an office slouch or maybe the relationships with colleagues are more informal and therefore, more valuable.
On the contrary, social media activity appears to be a less private domain for many and therefore, more suitable for sharing with colleagues but not the boss. This is probably because workers fear harming the public image of a company or interest in decreased staff productivity motivates companies to monitor employees’ social networks and make career changing decisions based on that. Such policies have led to 64% of South Africans saying that they don’t want to reveal their social media activities to their boss and 53% even don’t want to disclose this information to their colleagues.
A further 29% are against showing the content of their messages and emails to their employer. In addition, 3% even said that their career was irrevocably damaged as a consequence of their personal information being leaked. Thus, people are worried about how to build a favourable internal reputation and how not to destroy existing workplace relationships.
“As going online is an integral part of our life nowadays, lines continue to blur between our digital existence at work and at home. And that’s neither good nor bad. That’s how we live in the digital age. Just keep remembering that as an employee you need to be increasingly cautious of what exactly you post on social media feeds or what websites you prefer using at work. One misconceived action on the internet could have an irrevocable long-term impact on even the most ambitious worker’s ability to climb the career ladder of their choice in the future,” comments Marina Titova, Head of Consumer Product Marketing at Kaspersky Lab.
To ensure workers don’t fall prey of the internet threats at a work, there are some core guidelines to adhere to in the digital age:
- Don’t post anything that could be considered defamatory, obscene, proprietary or libellous. If in doubt, don’t post.
- Be aware that system administrators may at least, in theory, be informed about your web browsing patterns.
- Don’t harass, threaten, discriminate or disparage against any colleague, partner, competitor or customer. Neither on social networks or in messages, emails, nor by any other means.
- Don’t post photographs of other employees, customers, vendors, suppliers or company products without prior written permission.
- Start using Kaspersky Password Manager to ensure your social media and other personal accounts are not at risk of unauthorised access by someone else in an office. Install a reliable security solution such as Kaspersky Security Cloud to protect your personal devices.