At the recent Frankfurt International Motor Show, KIA Motors’ new concept car, the Proceed Concept, made its world debut.
“The Proceed Concept is our bold and engaging vision for a potential member of the next generation cee’d family,” said Gregory Guillaume, Chief Designer Europe for KIA Motors. “Embodying the spirit and athleticism of the current pro_cee’d, the Proceed Concept is an extended hot hatch that encapsulates KIA’s performance spirit. It’s an ambassador of all our emotion, our passions and our dynamic values. It’s the pro_cee’d reborn, more beautiful than ever before.
“The pro_cee’d has always been KIA’s performance halo model in the cee’d family. Since its debut in 2008 it has embodied all our driving passion, and the model that succeeded it in 2012 extended this dynamic lineage. However, with many European drivers seeking alternatives to the traditional three-door hot hatch, we began thinking about a new halo model.
“The extended hot hatch you see here could be an alternative for us. It’s a third body type – one that retains the athleticism of the pro_cee’d, but reworked and reimagined to combine a striking new visual presence with a dash of real-world versatility. The Proceed Concept is our vision of how the vibrant spirit of the pro_cee’d could be reincarnated and revitalised for a new generation of drivers.”
KIA provided the following information:
Low, lean and lithe, the five-door Proceed concept marries its imposing proportions with a compact footprint that hints at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. The highlight line that frames the glasshouse extends to the rear tailgate, enhancing the car’s dynamic proportions. Together with the glass roof, the acutely angled ‘Sharkblade’, complete with GT logo, reinforces its lack of B-pillars. This in turn emphasises the dramatic roofline as its flows in to the rear shoulders. Lateral strakes further exaggerate the Proceed Concept’s slim waistline, and lend an air of muscularity to the rear of the car.
Daytime running lights have become a key element in a car’s identity, helping other drivers easily identify KIA models, by day and night. However, in low light conditions, cars viewed from the side often lack bold design cues. The Proceed Concept uses light to highlight its fastback shape. Guillaume comments: “This inspired us to take a step further and develop what we call the ‘Luminline’ – an illuminated outline of the Proceed concept’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier when the car is on the move.”
Further tactile and visual highlights include atmospherically backlit headlamps in red, stacked rear air vents, and large six-spoke, 20-inch alloy wheels with central locking nut. The rippled surface of its rear light strip is inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the Proceed Concept features many of KIA’s now familiar design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and KIA’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern KIA.
The Proceed Concept’s body, including the low-mounted ‘Wingcams’, is coated in unique Lava Red paintwork. The result of a highly complex, week-long paintshop process, Lava Red combines 19 hand-applied layers of black, chrome-effect silver and red tinted lacquer for a glossy and lustrous paint finish. Incredibly sensitive to changing light conditions, its depth and metallic sheen further enhances the Proceed Concept’s contours and curves.
Interior design: inspired by bespoke tailoring
“Colour and trim played a key role in the development of the car, and our discussions on the look and feel of the Proceed Concept’s cabin took place at the same time as our talks on exterior form. The two dovetailed together perfectly, which is not always the case,” explains Guillaume.
“Inspired by the world of bespoke tailoring and haute couture, we decided on a truly unique cabin environment enriched with materials used in innovative and unconventional ways – methods that might be familiar to fashion houses, but not in the automotive arena.”
The seats are wrapped in more than 100 metres of black elastane fabric, cut, trimmed and tailored by hand to create rippled and ruched upholstery, producing a striking contrast with the sleek and shiny instrument panel.
The Lava Red bodywork creates a bold visual link between the Proceed Concept’s exterior design and its interior. Inspired by the visceral power and drama of an erupting volcano, the cabin’s striking colour palette combines fiery reds higher up with charcoal greys and velvet blacks further below. Finished in the same Lava Red as the bodywork, both the dashboard and steering column create the impression of the bonnet flowing into the cabin. The door linings are covered in glossy hand-painted fabric, graduating from solid black near the window line through to reflective red in the footwells.
The instrument and horizontal infotainment panels illustrate three intuitive, colour-coded driving modes – Lava Red for ‘GT’ mode, Forest Green for ‘Eco’ mode, and Ghost White for ‘Autonomous’ mode.
The four individual, interlinked seats feature a contoured welcoming wave – a hat-tip to the KIA Provo concept, unveiled at the 2013 Geneva Motor Show. The split backrests of the seats are held in place by metal exoskeletons to reinforce a sense of structural strength and material lightness.
The concept of combining lightness and strength is carried through to the minimalist and intelligently configured floating centre console. This clean and ergonomically-designed unit houses the Proceed Concept’s aluminium controls, which draw inspiration from the haptic, machined actions of top-end audio controls. The uncluttered console is itself supported by a visible carbon fibre spine that runs the full length of the car’s interior.
The Proceed Concept is a car that unashamedly appeals to the heart of the driver. While KIA embraces the future, it also knows how important it is to treasure the past. Performance cars are all about indulging the senses, and smell is the most powerful sense humans have for evoking memories. Guillaume and his team has recreated the ‘Memory Bank’ for the Proceed Concept – a flush-mounted shelf housed within the dashboard, containing a trio of evocative aromas.
“Each of these three engraved flacons contains a scent synonymous with power, passion and performance; aromas that any petrolhead will instantly recognise,” describes Guillaume. “There’s the warm musky smell of aged leather, the oily fragrance of a garage that’s home to a classic car, and the tang of high-octane motorsport fuel. This is about automotive passion and the love of car culture.”
“The idea behind the Proceed Concept is the same idea that’s behind all of our concept cars – it’s to challenge people’s perceptions of KIA and start conversations around what is and what could be,” says Guillaume. “Because that is what KIA’s power to surprise is all about.”
Jaguar Land Rover and BMW team up for electric tech
The collaboration seeks to advance consumer adoption of electric vehicle technology.
Jaguar Land Rover and BMW Group are joining forces to develop next generation Electric Drive Units (EDUs) in a move that will support the advancement of electrification technologies, a central part of the automotive industry’s transition to an ACES (Autonomous, Connected, Electric, Shared) future.
The strategic collaboration will build on the considerable knowledge and expertise in electrification at both companies. Jaguar Land Rover has demonstrated its leading technical capability in bringing the world’s first premium battery electric SUV to market – the 2019 World Car of the Year, the Jaguar I-PACE, as well as plug-in hybrid models; and BMW Group bringing vast experience of developing and producing several generations of electric drive units in-house since it launched the BMW i3 in 2013.
Nick Rogers, Jaguar Land Rover Engineering Director said: “The transition to ACES represents the greatest technological shift in the automotive industry in a generation. The pace of change and consumer interest in electrified vehicles is gathering real momentum and it’s essential we work across industry to advance the technologies required to deliver this exciting future.
“We’ve proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products. It was clear from discussions with BMW Group that both companies’ requirements for next generation EDUs to support this transition have significant overlap making for a mutually beneficial collaboration.”
The agreement will enable both companies to take advantage of efficiencies arising from shared research and development and production planning as well as economies of scale from joint procurement across the supply chain.
A team of Jaguar Land Rover and BMW Group experts will engineer the EDUs with both partners developing the systems to deliver the specific characteristics required for their respective range of products.
The EDUs will be manufactured by each partner in their own production facilities. For Jaguar Land Rover this will be at its Wolverhampton-based Engine Manufacturing Centre (EMC), which was confirmed as the home for the company’s global EDU production in January of this year. The plant, which employs 1600 people, will be the centre of propulsion system manufacturing offering full flexibility between clean Ingenium petrol and diesel engines and electric units. The EMC will be complemented by the recently announced Battery Assembly Centre at Hams Hall, near Birmingham, in supplying electrified powertrain systems to Jaguar Land Rover’s global vehicle plants.
Sensory steering wheel lets drivers feel the heat
Jaguar Land Rover researches rapid heating and cooling of the steering wheel for use with turn-by-turn navigation.
A steering wheel developed by Jaguar Land Rover could help keep drivers’ eyes on the road – by using heat to tell drivers when to turn left or right.
The research, in partnership with Glasgow University, has created a ‘sensory steering wheel’, parts of which can be quickly heated and cooled to inform drivers where to turn, when to change lane or to warn of an approaching junction. This could be particularly useful when visibility is reduced through poor weather or the layout of the road.
The technology has also been applied to the gear-shift paddles to indicate when hand over from the driver to autonomous control in future self-driving vehicles is complete.
Driver distraction is a major contributor to road accidents around the world and accounts for 10 per cent of all fatal crashes in the USA alone*. Jaguar Land Rover’s research suggests thermal cues could be a way to keep drivers fully focused on the road.
The cues work on both sides of the steering wheel, indicating the direction to turn by rapidly warming or cooling one side by a difference of up to 6°C. For comfort a driver could adjust the range of temperature change.
Studies have shown** temperature-based instructions could also be used for non-urgent notifications, where vibrations could be deemed unnecessarily attention grabbing, for example as a warning when fuel is running low, or for upcoming events, such as points of interest. Thermal cues can also be used where audio feedback would be deemed too disruptive to cabin conversations or media playback.
Alexandros Mouzakitis, Jaguar Land Rover Electrical Research Senior Manager, said:“Safety is a number one priority for Jaguar Land Rover and we are committed to continuously improving our vehicles with the latest technological developments as well as preparing the business for a self-driving future.
“The ‘sensory steering wheel’ is all part of this vision, with thermal cues able to reduce the amount of time drivers have to take their eyes off the road. Research has shown people readily understand the heating and cooling dynamics to denote directions and the subtlety of temperature change can be perfect for certain feedback that doesn’t require a more intrusive audio or vibration-based cue.”
The Jaguar Land Rover-funded research is part of a PhD study undertaken by Patrizia Di Campli San Vito at Glasgow University as part of its Glasgow Interactive Systems Research Section (GIST).
Jaguar and Land Rover models already boast a wide range of sophisticated Advanced Driver Assistance Systems (ADAS) designed to improve driver and vehicle safety, including the new generation Head-Up Display in the Range Rover Velar. The Velar also features capacitive steering wheel controls for common functions that combine with the Interactive Driver Display to help reduce driver distraction.