At the recent Frankfurt International Motor Show, KIA Motors’ new concept car, the Proceed Concept, made its world debut.
“The Proceed Concept is our bold and engaging vision for a potential member of the next generation cee’d family,” said Gregory Guillaume, Chief Designer Europe for KIA Motors. “Embodying the spirit and athleticism of the current pro_cee’d, the Proceed Concept is an extended hot hatch that encapsulates KIA’s performance spirit. It’s an ambassador of all our emotion, our passions and our dynamic values. It’s the pro_cee’d reborn, more beautiful than ever before.
“The pro_cee’d has always been KIA’s performance halo model in the cee’d family. Since its debut in 2008 it has embodied all our driving passion, and the model that succeeded it in 2012 extended this dynamic lineage. However, with many European drivers seeking alternatives to the traditional three-door hot hatch, we began thinking about a new halo model.
“The extended hot hatch you see here could be an alternative for us. It’s a third body type – one that retains the athleticism of the pro_cee’d, but reworked and reimagined to combine a striking new visual presence with a dash of real-world versatility. The Proceed Concept is our vision of how the vibrant spirit of the pro_cee’d could be reincarnated and revitalised for a new generation of drivers.”
KIA provided the following information:
Low, lean and lithe, the five-door Proceed concept marries its imposing proportions with a compact footprint that hints at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. The highlight line that frames the glasshouse extends to the rear tailgate, enhancing the car’s dynamic proportions. Together with the glass roof, the acutely angled ‘Sharkblade’, complete with GT logo, reinforces its lack of B-pillars. This in turn emphasises the dramatic roofline as its flows in to the rear shoulders. Lateral strakes further exaggerate the Proceed Concept’s slim waistline, and lend an air of muscularity to the rear of the car.
Daytime running lights have become a key element in a car’s identity, helping other drivers easily identify KIA models, by day and night. However, in low light conditions, cars viewed from the side often lack bold design cues. The Proceed Concept uses light to highlight its fastback shape. Guillaume comments: “This inspired us to take a step further and develop what we call the ‘Luminline’ – an illuminated outline of the Proceed concept’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier when the car is on the move.”
Further tactile and visual highlights include atmospherically backlit headlamps in red, stacked rear air vents, and large six-spoke, 20-inch alloy wheels with central locking nut. The rippled surface of its rear light strip is inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the Proceed Concept features many of KIA’s now familiar design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and KIA’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern KIA.
The Proceed Concept’s body, including the low-mounted ‘Wingcams’, is coated in unique Lava Red paintwork. The result of a highly complex, week-long paintshop process, Lava Red combines 19 hand-applied layers of black, chrome-effect silver and red tinted lacquer for a glossy and lustrous paint finish. Incredibly sensitive to changing light conditions, its depth and metallic sheen further enhances the Proceed Concept’s contours and curves.
Interior design: inspired by bespoke tailoring
“Colour and trim played a key role in the development of the car, and our discussions on the look and feel of the Proceed Concept’s cabin took place at the same time as our talks on exterior form. The two dovetailed together perfectly, which is not always the case,” explains Guillaume.
“Inspired by the world of bespoke tailoring and haute couture, we decided on a truly unique cabin environment enriched with materials used in innovative and unconventional ways – methods that might be familiar to fashion houses, but not in the automotive arena.”
The seats are wrapped in more than 100 metres of black elastane fabric, cut, trimmed and tailored by hand to create rippled and ruched upholstery, producing a striking contrast with the sleek and shiny instrument panel.
The Lava Red bodywork creates a bold visual link between the Proceed Concept’s exterior design and its interior. Inspired by the visceral power and drama of an erupting volcano, the cabin’s striking colour palette combines fiery reds higher up with charcoal greys and velvet blacks further below. Finished in the same Lava Red as the bodywork, both the dashboard and steering column create the impression of the bonnet flowing into the cabin. The door linings are covered in glossy hand-painted fabric, graduating from solid black near the window line through to reflective red in the footwells.
The instrument and horizontal infotainment panels illustrate three intuitive, colour-coded driving modes – Lava Red for ‘GT’ mode, Forest Green for ‘Eco’ mode, and Ghost White for ‘Autonomous’ mode.
The four individual, interlinked seats feature a contoured welcoming wave – a hat-tip to the KIA Provo concept, unveiled at the 2013 Geneva Motor Show. The split backrests of the seats are held in place by metal exoskeletons to reinforce a sense of structural strength and material lightness.
The concept of combining lightness and strength is carried through to the minimalist and intelligently configured floating centre console. This clean and ergonomically-designed unit houses the Proceed Concept’s aluminium controls, which draw inspiration from the haptic, machined actions of top-end audio controls. The uncluttered console is itself supported by a visible carbon fibre spine that runs the full length of the car’s interior.
The Proceed Concept is a car that unashamedly appeals to the heart of the driver. While KIA embraces the future, it also knows how important it is to treasure the past. Performance cars are all about indulging the senses, and smell is the most powerful sense humans have for evoking memories. Guillaume and his team has recreated the ‘Memory Bank’ for the Proceed Concept – a flush-mounted shelf housed within the dashboard, containing a trio of evocative aromas.
“Each of these three engraved flacons contains a scent synonymous with power, passion and performance; aromas that any petrolhead will instantly recognise,” describes Guillaume. “There’s the warm musky smell of aged leather, the oily fragrance of a garage that’s home to a classic car, and the tang of high-octane motorsport fuel. This is about automotive passion and the love of car culture.”
“The idea behind the Proceed Concept is the same idea that’s behind all of our concept cars – it’s to challenge people’s perceptions of KIA and start conversations around what is and what could be,” says Guillaume. “Because that is what KIA’s power to surprise is all about.”
Auto rivals team up for connected car demo
Rivals BMW, Ford and Groupe PSA, maker of Peugeot and Opel cars, have teamed up with the 5G Automotive Association (5GAA), Qualcomm Technologies and Savari for Europe’s first live demonstration of C-V2X direct communication technology operating across vehicles from multiple auto manufacturers.
The live demonstration also featured a live showcase of C-V2X direct communication technology operating between passenger cars, motorcycles, and roadside infrastructure. C-V2X is a global solution for vehicle-to-everything (V2X) communication in support of improved automotive safety, automated driving and traffic efficiency.
The demonstration exhibited the road safety and traffic efficiency benefits of using C-V2X for Vehicle-to-Vehicle (V2V) collision avoidance, as well as Vehicle-to-Infrastructure (V2I) connectivity to traffic signals and Traffic Management Centers (TMC). C-V2X was operated using real-time direct communications over ITS spectrum and demonstrated its ability to work without cellular network coverage, and underscores its commercial readiness for industry deployment as early as 2020. Superior performance and cost-effectiveness compared to other V2X technologies, along with forward-compatibility with 5G, make C-V2X direct communications a preferred solution for C-ITS applications.
Six demonstrations were shown including: Emergency Electronic Brake Light, Intersection Collision Warning, Across Traffic Turn Collision Risk Warning, Slow Vehicle Warning and Stationary Vehicle Warning, Signal Phase and Timing / Signal Violation Warning and Vulnerable Road User (pedestrian) Warning. The vehicles involved included two-wheel e-scooters provided by BMW Group, and automotive passenger vehicles provided by Ford, Groupe PSA, and BMW Group, all of which were equipped with C-V2X direct communication technology using the Qualcomm® 9150 C-V2X chipset solution. V2X software stack and application software, along with roadside infrastructure, were provided by industry leader, Savari.
C-V2X is globally supported by a broad automotive ecosystem, which includes the fast growing 5GAA organization. The 5GAA involves over 85 global members comprised of many leading automakers, Tier-1 suppliers, software developers, mobile operators, semiconductor companies, test equipment vendors, telecom suppliers, traffic signal suppliers and road operators.
Cellular modems will be key to the C-V2X deployment in vehicles to support telematics, eCall, connected infotainment and delivering useful driving/traffic/parking information. As C-V2X direct communication functionality is integrated into the cellular modem, C-V2X solutions are expected to be more cost-efficient and economical over competing technologies, and benefit from accelerated attach rates. C-V2X direct communication field validations are currently underway in Germany, France, Korea, China, Japan and the U.S.
C-V2X currently stands as the only V2X technology based on globally recognized 3rd Generation Partnership Project (3GPP) specifications, with ongoing evolution designed to offer forward compatibility with 5G. C-V2X also leverages and reuses the upper layer protocols defined by the automotive industry, including the European Telecommunications Standards Institute (ETSI) organization. C-V2X includes two complementary transmission modes:
- Direct communication as shown in this demonstration for V2V and V2I use cases
- V2N network communication, which leverages mobile operators for connectivity and delivers cloud-based services, including automated crash notification (ACN, as mandated by eCall), hazard warnings, weather conditions, green light optimal speed advisory (GLOSA), parking spot location, and remote tele-operation to support automated driving, to name a few.
“This demonstration builds on the successful C-V2X showcase we organised with our members Audi, Ford and Qualcomm in Washington DC in April, said Christoph Voigt, Chairman of 5GAA.
“We are excited to witness the growing momentum behind this life-saving technology and to see our members working together to deploy C-V2X, and to make it hit the road as soon as possible.”
“The BMW Group introduced the first C-ITS use cases already in 2013 with the market introduction of the BMW i3. Today most of envisaged C-ITS use-cases are already institutionalized. With the implementation of C-V2X, the BMW Group accomplishes the last set of the puzzle with a practical path to C-ITS showing quick benefits,” said Christoph Grote, Senior Vice President Electronics, BMW Group.
“With its ability to safely and securely connect vehicles, along with its evolution into 5G, C-V2X is integral to Ford’s vision for future transportation in which all cars and infrastructure talk to each other,” said Thomas Lukaszewicz, Manager Automated Driving, Ford of Europe. “We are very encouraged by preliminary test results in Europe and elsewhere which support our belief that C-V2X direct communications has superior V2X communication capabilities.”
“We’re moving forward with seamless communication between cars and their environment for enhancing road safety, as well as our customers’ safety,” said Carla Gohin, Group PSA’s Vice President for Research and Advanced Engineering. “Following the first European C-V2X direct communications demonstration we hosted with Qualcomm Technologies last March, we’re pleased to work with leading automotive and technology companies today to highlight that C-V2X interoperability is a reality.”
“This demonstration of interoperability between multiple automakers is not only another milestone achieved towards C-V2X deployment, but also further validates the commercial viability and global compatibility of C-V2X direct communications for connected vehicles,” said Enrico Salvatori, senior vice president & president, Qualcomm Europe and MEA. “We look forward in continuing to work alongside leaders in the automotive industry, like the 5GAA, BMW Group, Ford, Groupe PSA and Savari, to help advance the automotive industry’s shift towards a safer, connected and more autonomous future.”
“As one of the V2X pioneers, our company is extremely pleased to continue to help enable the next step in the V2X revolution that we helped start back in 2008,” said Ravi Puvvala, CEO of Savari. “For the last year and a half, the Savari team has worked diligently alongside the dedicated C-V2X engineers in the 5GAA partnership. The resulting string of increasingly impressive demonstrations is continuing to convince the world that C-V2X will soon be deployed around the world.”
Fleet management in 360
An on-board dual camera system from global fleet management vehicle recovery and insurance telematics provider, Cartrack, reduces the costs of managing vehicle fleets, while creating new ways to motivate drivers and improve their on-the-road performance.
Historically, commercial drivers within fleets have been far removed from active management and oversight, with limited tools available in helping fleet owners understand how their drivers actually behave on the road. This lack of visual tracking ability has seen fleet managers struggle to achieve meaningful driver skills development, while also leaving companies vulnerable to poor operational performance and financial losses resulting from accidents.
Cartrack’s Drive Vision system is dramatically changing this status quo.
Drive Vision is an on-board dual camera system that records video footage with a 120-degree exterior view of the road ahead, and a 160-degree view inside the vehicle cab. Not only can fleet managers actively monitor all the footage that they wish, the system also records specific events such as speeding, harsh braking or an unforeseen action from a third-party.
Drive Vision’s video is continuously captured and then made available to users in two ways. The footage is either buffered in the unit’s memory card for up to five days, and selected time slots can be downloaded by the user via a web interface. Alternatively, footage is also automatically downloaded to the system when specific events occur, such as speeding or a collision. The captured footage is stored at a web address and is immediately accessible to the client at any time. In addition, the data centre’s driver exception reporting mechanism can review the footage against a client’s pre-determined driver behaviour stipulations, creating a balanced and flexible driver performance assessment tool.
Cartrack CEO, Andre Ittmann, notes why Drive Vision is so useful for companies.
“There are two key strategic benefits to the technology. Firstly, the company has a clear visual record of events in the case of an accident or legal dispute. Achieving this kind of detailed view hasn’t been possible before, and it can dramatically reduce the costs around incidents and accidents, on an ongoing basis. Secondly, Drive Vision is a highly functional, event-based coaching system. It therefore allows fleet managers to develop a culture that rewards excellent or improved performance, while also giving them the power to actively close skills gaps. “
Ittmann also notes that fleet video footage allows the company to monitor and manage aspects of its service and market performance, including the driver’s ability to access a work site, thereby ensuring timeous arrivals at designated locations and the ability to oversee passenger count and conduct.
Ittmann concludes that Drive Vision offers untold long-term advantages for companies.
“Beyond simply gaining a more efficient means to discipline errant drivers, Drive Vision also empowers fleet managers to proactively implement measures that will result in long-term benefits for their company. Ultimately, the company can also reduce costs related to driver mismanagement while simultaneously improving a driver’s skills and their performance on the road.”