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How hearing aids help keep the brain fit

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Hearing loss accelerates cognitive decline, however research has shown that those who use hearing aids show less of a decline than those who don’t.

Keeping your brain fit so that you can stay sharp, engage socially and participate in professional or volunteer activities is a concept that appeals to a wide range of age groups, from young adults to baby boomers and beyond.  While many strategies for “healthy aging” exist, the newest evidence points to the important role of hearing health in maintaining quality of life long-term.

Hearing Loss & Cognitive Decline

Better hearing starts in the brain. Your brain processes and interprets the sounds your ears receive.  When you have hearing loss, your brain doesn’t receive all the sound information it needs to understand what is being said and spends more energy trying to fill in the blanks. That extra effort can take its toll. A growing body of evidence shows that cognitive decline is significantly accelerated when you have hearing loss and don’t use hearing aids.  As conversations become difficult and exhausting, you may start to withdraw and avoid the social connections that are so important to brain health.

Keeping Your Brain Fit

If you are among the 75% of people with hearing loss who could benefit from hearing aids but are reluctant to take action, the newest research findings may be the powerful motivator you need.  A study published in the prestigious Journal of the American Geriatrics Society found no difference in the rate of cognitive decline between people with no reported hearing loss and people with hearing loss who used hearing aids. In fact, people with hearing loss who wear hearing aids had the same risk for age-related cognitive decline as people without hearing loss.  When you actively use hearing aids, you are more likely to stay socially engaged, one of the primary ways to stimulate your brain. Like any exercise, the mental give-and-take of social interaction helps to keep your brain fit and slow down accelerated cognitive decline.

A “Brain First” Approach

Today’s advanced hearing aid technology takes into consideration the critical role that the brain plays in hearing. For almost 20 years, Oticon researchers at the world renowned Eriksholm Research Centre have focused on a “brain first” approach that carefully processes the speech signal so it is presented to the brain as clearly and accurately as possible. With better sound information, the brain doesn’t have to work as hard to understand what is being said.

Oticon hearing instruments with BrainHearing™ are an excellent example of this “brain first” approach. By giving the brain a clearer, more accurate sound signal, Oticon hearing aids with BrainHearing™ make it easier to understand conversation – even in noise.  The result is a more natural, effortless listening experience.  This means less demanding mental processing throughout the day so you can engage more actively in everyday life.

Easy on the Brain, Easy Connectivity

Oticon Opn™ is the first hearing aid proven to make it easier on the brain. The small, discreet hearing aid improves your ability to understand speech by up to 30%, so you don’t have to work as hard to understand, leaving more mental energy to remember what you hear – so you can communicate easily and stay socially active. Opn processes sound at extreme speed to remove distracting noise, even between words. You can follow conversation even in environments with multiple people speaking, such as crowded restaurants.

The newest BrainHearing solution also connects directly to compatible mobile phones and other external devices so you can stay connected on the go. With just a tap of your fingertips, you can stream audio directly to your hearing aids. Opn is also the world’s first hearing device that is connected to the Internet via the IFTTT network, a web service that automates other web-based functions to make life easier. You can use Opn hearing aids with a growing number of IFTTT-compatible products and services from wake-up notices and sports reports to practical considerations such as low battery alerts and connections to smart home devices.

Tinnitus & Your Brain

Tinnitus – that ringing, buzzing, whistling or other noises in the ear – can disrupt life and interfere with your enjoyment of everyday activities.  Approximately 80% of people experiencing hearing loss also suffer from tinnitus. Hearing aids have proven helpful for people with hearing loss who also experience tinnitus. The explanation is simple. With better hearing, the brain has other external sounds to listen to, making tinnitus less disturbing. Improved hearing also takes away the strain of listening, especially in difficult listening situations, and may help to reduce the stress associated with tinnitus.

Refocusing the Brain

There are many ways to take control of your tinnitus and reduce its impact on your life. A hearing care professional can help you manage your symptoms through education, counseling and sound therapy. Oticon Opn hearing aids with built-in Tinnitus SoundSupport™ can also help you direct your focus away from tinnitus by playing a wide range of relief sounds like white noise and soothing ocean-like sounds. You can adjust the sounds until they give the relief you need — wherever you find yourself needing it.

Hearing Care is Health Care

When it comes to healthy aging, it makes sense to take care of your hearing health, just as you care about the rest of your health. The World Health Organisation estimates that more than 360 million people worldwide suffer from hearing loss. Many of them aren’t aware of it or are putting off treatment. If you’re one of them, you owe it to yourself to visit a hearing care professional for a hearing evaluation. Your future as an active, engaged, healthy person could depend on it.

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CES: So long, and thanks for all the beer!

Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER

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From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.

Here are some of the beer technologies that stood out:

LG HomeBrew – Craft beer made at home

LG’s HomeBrew craft beer-making machine,  debuted at CES 2019, brings the brewing process home thanks to single-use capsules,  a self-cleaning feature, and an algorithm optimised for fermentation. 

Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.

The beer machine not only offers a simple way to make craft beer, but also enhances the quality of beer it makes. The fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control. It automatically sanitises itself, using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now: 

  • Hoppy American IPA
  • Golden American Pale Ale
  • Full-bodied English Stout
  • Zesty Belgian-style Witbier
  • Dry Czech Pilsner

The only catch? It takes about two weeks to make, depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Click here to read about the party speaker that holds beer and robots that pour beer.

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CES: Alienware gets Legend-ary

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At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.

Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.

Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.

“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Click here to read about Alienware Legend in action with the Area-51m and m-series laptops

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