iStore has launched iStore Meets, “a series of inspiring and informative sessions where attendees can learn from the best”, at its outlets across South Africa.
iStore Meets will be hosted by a variety of industry personalities and experts like world-class musicians, renowned photographers, talented artists and other evangelists with skills to share in fields like photography, video, music, coding, art, and health.
“iStore is the ultimate destination for the Apple community to meet, connect and get the most out of their products,” says Chris Dodd, iStore CEO. “Our goal with iStore Meets is to enrich people’s lives by creating a platform where you can learn from the best – whether you want to try something new, be inspired to do something different or take your passions further.”
Examples of opportunities on offer are learning how to use Logic Pro X to create a beat with hitmaker DJ Prince Kaybee, follow Karen Zoid, on her journey through the digital music industry, and dabbling in the art of tattoo illustration using the iPad, with tattoo artist Thys Uys from Fallen Heroes.
New topics, workshops and events will be offered regularly from other industry leaders. Details on some of the “Skill share” sessions currently available can be found through these links:
“iStore Meets Prince Kaybee”
The Journey to the Crown and Using Logic Pro X to create a beat, with self-taught DJ and music producer Prince Kaybee.
“iStore Meets Karen Zoid”
Transitioning into the digital age, with South Africa’s “Queen of Rock”, Karen Zoid.
“iStore Meets Thys Uys”
Bringing tattoo art into the digital realm, with tattoo artist Thys Uys from Fallen Heroes Tattoo.
“iStore Meets Jono”
Using iPad Pro to improve social media content, with Redbull content creator Jono Ferreira.
“iStore Meets GI Jane”
Mindfulness in the Digital Age: Tracking your wellness journey using the Health App, with fitness expert GI Jane.
“iStore Meets Nico Nel”
Starting to craft stories in Final Cut Pro X, with branded content expert Nico Nel.
“iStore Meets Harmonix”
Photo Skills: Photography on iPhone with iPhoneographer, Harmonix.
“iStore Meets Toby Shapshak”
The future of work and why we are so change-adverse, with journalist and publisher Toby Shapshak.
“iStore Meets DJ Arch Jnr”
Regular music performances using the iPad, with young DJ Arch Jnr.
Kids, teachers, parents, those new to Apple or even pros can attend sessions relevant to their skillset, experience or interest, says Dodd.
Aspiring young coders can join holiday camps to learn 21st century skills like coding. Parents can attend informative sharing sessions around iPad features that assist with monitoring and controlling access to content, guidelines around screen time and age appropriate apps. Teachers can get together to learn new ways to bring technology to their classrooms with workshops on using iPad as an impactful learning tool.
Skilled iStore trainers will also host a series of learning sessions every day. From beginner “Getting Started” sessions introducing key features for those new to iPhone, iPad, Mac, and Apple Watch, to more advanced “How To” workshops where those wanting to learn about creating something new will experience mixing and recording music in Garageband, making a movie in iMovie, coding using Byte, editing photos using Adobe Lightroom or guided pilot sessions on how to fly a drone.
How to book: For bookings and more information on the free iStore Meets sessions, locations, dates and topics visit www.myistore.co.za/events.
Projection tech transforms retail
By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa
Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.
In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.
Transforming the way brands engage with audiences
Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.
Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.
When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.
It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.
Projection is driving growth in experiential marketing
Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.
Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.
In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.
The future of projection technology
Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.
Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.
With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays.
Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century.
GoFundMe hits R9bn in donations for people and causes
The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations
GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.
In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.
“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”
The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.
GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.
The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.
Highlights from GoFundMe’s 2019 Year in Giving report include:
- Global giving trends and data
- Top 10 most generous countries
- Top 10 most generous U.S. states and cities
- Biggest moments in 2019
To view the entire report, visit: www.gofundme.com/2019