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Is email hurting your business?

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Email is the core of business communication. It is therefore critical for SMEs to make informed choices when it comes to the solutions available to them, writes LOUIS JARDIM, Commercial Director and co-founder of Turrito Networks.

Few could argue that in today’s world of always-on, hyper connectivity, email is the bedrock of business communication. For businesses of all sizes and across sectors, whether it is a design agency or a bike repair shop, email keeps the proverbial wheels turning within every modern enterprise.

Despite its importance, many businesses – and particularly SMEs – fail to make informed choices when it comes to the email solutions available to them. This impacts security, efficiency, productivity and long-term profitability for SMEs.

And given the escalating threat of corporate cyber fraud, with ransomware now a daily reality, security needs to be top of mind for every business owner.

So where does one start when considering email solutions for a growing SME?

Outsourcing vs. Insourcing

The first question to consider is whether to outsource the solution, and choose a cloud-based product, or to insource your email and go with a traditional on-site mail exchange service.

The cloud-based option makes far more sense for an SME from both a financial and security perspective, with leading cloud solutions from Microsoft Office 365, which has a dedicated SME bundle offering, and Google Enterprise.

The key financial benefit for SMEs is that there are neither expensive licensing costs to deal with nor long-term contracts associated with cloud-based email – which allows businesses to scale up or down according to changing needs. In addition, there are no maintenance fees and there is a guarantee that email will be up and running 99% of the time.

On-site mail exchange in contrast, requires businesses to pay for monthly licensing fees, IT maintenance and repair, and the costs associated with downtime when the server goes offline (this is inevitable).

Leave Security to the Experts

Solutions such as Office 365 and Google Enterprise have world-class security built into the offering. This enables business owners to rest assured that their email security is strong, and they can therefore focus on core business functions – keeping customers happy and growing their business..

Having an on-site email exchange, however, requires business owners to take responsibility for security, and to purchase various security solutions. They will then have to continuously update these solutions to ensure that they are relevant in addressing new threats.

Following the devastating WannaCry ransomware attack last month, it became very clear that SMEs are underestimating the threat of cyber fraud.

Contrary to popular belief, WannaCry impacted more SMEs than it did larger corporates, largely because SMEs think they are not targets, and often turn off automatic security updates and patches.

With cloud-based email solutions in place, SMEs benefit from high-level IT security at minimal cost, and are well protected against the growing number of ransomware attacks now threatening businesses everywhere.

Guarding Against the Threat Within

All too often, business owners fail to realise that the end users within their own environment are the biggest security concerns. When employees are retrenched, disgruntled or about to resign, there are very real threats around losing critical intellectual property and company data.

For example, if an employee sends out highly confidential and valuable information to a competitor, does the business have a way of flagging such emails? Sometimes, employees are unaware of their error, and can release sensitive data unwittingly and in a non-malicious manner.

Increasingly, cloud-based email solutions offer sophisticated gateway and mail filtering features that protect against data leakage and ensure both visibility and compliance across the business. With intellectual property laws (e.g. POPI) and data protection becoming increasingly critical, such solutions must be incorporated into SMEs today.

No more he said, she said…

Another important component of an email solution is archiving. This allows businesses to be not only compliant and gives them the ability to retrieve legacy emails if called upon.

So, for example, if an employee deliberately deletes his/her entire mailbox when leaving the business, there is a way to quickly and easily retrieve everything using an archiving solution.  This becomes a valuable capability in disputes over whether an email was sent before a certain deadline or not.

When submitting documents for competitive tenders, for example, businesses are often told that their information/application wasn’t submitted in time. This can be as a result of servers being down, bad connectivity, or simple deceit/misinformation on behalf of the receiver. But with Email Archiving, the business has a way of proving otherwise.

As the sheer pace and complexity of business heightens in a digitally driven world, SMEs need to ensure that their IT solutions are a help – not a hindrance to growth.

By starting with reliable and secure email solutions, SMEs can focus on their core purpose – and in so doing, drive innovation and expansion.

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Welcome to world of 2099

The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.

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Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.

This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.

Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.

As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.

“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”

The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.

“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”

Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.

  •    Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube

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Street art goes electric

Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.

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The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.

The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.

D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.

D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.

“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”

As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.

Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”

Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”

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