The recent closure of Stuttafords has raised the concern that more companies need to incorporate e-commerce into their business plans in order to keep up with the future, writes VINO GOVENDER, DFA, Executive: Product Innovation and Marketing.
The closure of the 159-year-old “Harrods of South Africa” department store, Stuttafords, has brought to the fore important questions about how industries need to develop stronger business plans and innovate in order to serve the tech-savvy customer. While many have simply pointed to the domestic economic slump as a contributor to the collapse of the Stuttafords business, an emerging conversation has been around the store’s failure to take advantage of future-proof digital business strategies to identify new growth opportunities and reach customers beyond their brick and mortar stores.
Constellation Research established that more than 50 percent of companies in the Fortune 500 list of 2000 did not make it to the 2015 Fortune 500 list. This serves as an indicator of what happens to ideas that do not adapt fast enough. Businesses of the future are those that embrace ‘innovative’ changes to remain competitive in today’s environment. E-commerce provides a key innovative shift, enabling businesses to convert insights into action and reach a wider customer base.
According to the Internet Access in SA 2017 report by World Wide Worx, the South African Internet user population passed the 20-million mark for the first time last year, and is expected to grow to at least 22.5-million in 2017. This will undoubtedly encourage improved e-commerce opportunities.
The global digital migration journey is inevitable and South African businesses need to leverage technology so that it can benefit as many of their customers as possible, as fast as possible. The truth is, businesses cannot afford to not invest in this digital future and risk being left behind. The looming increase in connectivity and connected devices promises benefits that will change the way in which many businesses operate, for the better. Through e-commerce, travel, tourism, agriculture, retail, and many other sectors will enter a digital space in which business models, offerings, and value chains are digitised, driving new revenue streams and substantive business outcomes.
Today, consumers are demanding innovation as they insist on a seamless, integrated multi-channel experience that enables them to shop from anywhere and at any time. Accordingly, businesses must press forward urgently and include digital initiatives such as e-commerce in their strategies. Digital tools and skills are becoming the very oxygen that will enable them to anticipate and respond rapidly to the expectations of tomorrow’s consumers.
For many businesses, embracing e-commerce will set them on a course for renewed growth and more predictable prosperity. By leveraging big data and applying the insights gained across the entire value chain, many businesses will open up opportunities to create personalised offers and provide bespoke services to many more customers. Considering the current economic outlook and tough growth challenges, with e-commerce, businesses can decrease the cost of managing their inventory of goods and automate inventory management using web-based management systems.
There are many more benefits that e-commerce gives businesses, including:
· Building brand advocacy and loyalty by personalising customer experience
· Creating markets for niche products
· Allowing for targeted communication
· Supplying considerable information through comprehensive descriptions of products
· Reducing the cost of maintaining and managing inventory
· Enabling deals and comparison shopping
· Automating core processes and analytics
E-commerce provides a favourable approach for businesses that are willing to tap into the future and serve the customer of the future. It also enables businesses to build agile enterprises with capabilities to react swiftly to market shifts and the evolving business landscape.
Dark Fibre Africa (DFA), through its open access fibre infrastructure deployment, continues to play a critical role in enabling service providers to deliver a range of high speed fixed and wireless internet access technologies and services to their consumer and business markets. SqwidNet, the Sigfox network operator in South Africa, wholly owned by DFA, is also responsible for deploying a national IoT network and enabling an ecosystem that aids the digital transformation journey of businesses which is enabled by IoT. DFA continues to contribute significantly towards the development of the digital economy in South Africa.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.
Five key biometric facts
Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.
How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.
Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…
- The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
- The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person. A copy or a fake cannot be used to access a cutting-edge biometric solution.
- Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
- Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers. An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past. Nobody needs to remember their password with biometrics, they only need to show up.
- Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.