After two weeks of Olympic madness, the games are over and South Africa has done very well. Wayde Van Niekerk broke the 400m world record, but how much technology was involved and how much was human spirit, asks LEE NAIK, MD of Accenture Digital in South Africa.
It’s over. After two weeks of intense Olympic madness, the Rio games are over and I’m left catching my breath and dissecting what happened. One of my (and most other South Africans’) favourite moments was watching local boy Wayde Van Niekerk break the 400m world record.
Provided you haven’t been living in solitary confinement, you already know the story. After a mediocre qualification, Wayde was banished to the far outside lane. Everyone agreed that he had no shot.
Except it didn’t quite work out that way. Despite “running blind”, Wayde managed to do the unprecedented and win a gold medal – something no Olympian has ever done from the outside lane – breaking a world record that previously stood for over 17 years.
What strikes me most about this story is that Wayde was effectively running against himself. With no line of sight to the other lanes, he had no competitors against which to pace himself. It’s a dilemma that should resonate for any high performer in business: How do I consistently beat my best?
And with researchers speculating we may be pushing the boundaries of what is humanly possible in sports, is there anywhere else to go from here?
Building the superhuman
In many ways, professional athletes are the perfect example of lean principles at work. With the difference between winners and losers often coming down to the tiniest of margins, their entire career is dependent on shaving off literal fractions of seconds. Teams of scientists, nutritionists, doctors and physiotherapists all collaborate on training regimes, designed to hone athletes into machines of superhuman efficiency.
Naturally, technologies that can enhance these performances play a big role in this hypercompetitive world. Innovations in everything from clothing to training techniques have always generated plenty of discussion – not all of it positive, as the controversy over the swimming bodysuits four years ago shows.
If you’ve been following the technological side of this year’s games, you’ll have heard all about the latest digital tools Olympians are using to help them get the edge. There are the omnipresent wearables that track everything from heart rate variability and skin conductivity to sleep patterns. By tracking every nuance of an athlete’s body activities, trainers can fine-tune their training regimes to account for strain, injury and overstress.
And that’s just a small taste. Look at almost any sport and you can see an example of a fascinating new technology being deployed. Gymnasts like Simone Biles use LumiWave technology in their uniforms to alleviate aches and strains, allowing them to recover faster from training. Cyclists are taking to the track wearing smart glasses that display key metrics like speed, power and distance as they ride. The Australian Sevens Rugby team instantly know when it’s time to substitute a flagging player, thanks to data-capturing GPS units sewed into their shirts.
Beyond the wearables, you have the more surprising examples. The US swim team uses BMW taillight technology to monitor swimmers’ paths underwater and measure their movements more efficiently. And with the Americans having dominated the swimming competition, it’s clearly having an impact.
So perhaps the answer to recreating Wayde’s performance in the business world lies with investing in this advanced technology? Making yourself or your business into an unbeatable digital superma
Almost… but not quite.
Tech is just the starting block
Other Sevens teams may have had more advanced technology on the pitch, but it was Fiji – a nation where plastic bottles are frequently used in the place of balls – that took home the gold. Imagination and discipline is what carried them to the podium, not high tech.
BMW’s motion tracking technology might help Michael Phelps refine his technique, but it’s the swimmer himself breaking records and winning medal after medal. And Simone Biles certainly isn’t making those incredible leaps because of what she’s wearing.
As for Wayde Van Niekerk, when asked how he made that blistering 400m run, he says he doesn’t remember a second of it. You’re more likely to read about his 71-year-old trainer than you are about his advanced training technology
Because while the tech does undeniably have an impact on how you prepare, how you build up your skills and capabilities, it comes down to the performance on the day itself to bring home the gold. Wayde did the business when it counted, and that’s ultimately what sets apart the medallists from the rest.
So for me, the biggest lesson from the Olympics is not to get so fixated on the technological side that you forget the human element. Because when the gun goes off, it is creativity, drive and the desire to excel that will win the day.
What do you think? How do you believe businesses can emulate the performance of Phelps, Van Niekerk and Biles?
IoT sensors are anything from doctor to canary in mines
Industrial IoT is changing the shape of the mining industry and the intelligence of the devices that drive it
The Internet of Things (IoT) has become many things in the mining industry. A canary that uses sensors to monitor underground air quality, a medic that monitors healthcare, a security guard that’s constantly on guard, and underground mobile vehicle control. It has evolved from the simple connectivity of essential sensors to devices into an ecosystem of indispensable tools and solutions that redefine how mining manages people, productivity and compliance. According to Karien Bornheim, CEO of Footprint Africa Business Solutions (FABS), IoT offers an integrated business solution that can deliver long-term, strategic benefits to the mining industry.
“To fully harness the business potential of IoT, the mining sector has to understand precisely how it can add value,” she adds. “IoT needs to be implemented across the entire value chain in order to deliver fully optimised, relevant and turnkey operational solutions. It doesn’t matter how large the project is, or how complex, what matters is that it is done in line with business strategy and with a clear focus.”
Over the past few years, mining organisations have deployed emerging technologies to help bolster flagging profits, manage increasingly weighty compliance requirements, and reduce overheads. These technologies are finding a foothold in an industry that faces far more complexities around employee wellbeing and safety than many others, and that juggles numerous moving parts to achieve output and performance on a par with competitive standards. Already, these technologies have allowed mines to fundamentally change worker safety protocols and improve working conditions. They have also provided mining companies with the ability to embed solutions into legacy platforms, allowing for sensors and IoT to pull them into a connected net that delivers results.
“The key to achieving results with any IoT or technology project is to partner with service providers, not just shove solutions into identified gaps,” says Bornheim. “You need to start in the conceptual stage and move through the pre-feasibility and bankable feasibility stages before you start the implementation. Work with trained and qualified chemical, metallurgical, mechanical, electrical, instrumentation and structural engineers that form a team led by a qualified engineering lead with experience in project management. This is the only way to ensure that every aspect of the project is aligned with the industry and its highly demanding specifications.”
Mining not only has complexities in compliance and health and safety, but the market has become saturated, difficult and mercurial. For organisations to thrive, they must find new revenue streams and innovate the ways in which they do business. This is where the data delivered by IoT sensors and devices can really transform the bottom line. If translated, analysed and used correctly, the data can provide insights that allow for the executive to make informed decisions about sites, investment and potential.
“The cross-pollination of different data sets from across different sites can help shift dynamics in plant operation and maintenance, in the execution of specific tasks, and so much more,” says Bornheim. “In addition, with sensors and connected devices and systems, mining operations can be managed intelligently to ensure the best results from equipment and people.”
The connection of the physical world to the digital is not new. Many of the applications currently being used or presented to the mining industry are not new either. What’s new is how these solutions are being implemented and the ways in which they are defined. It’s more than sticking on sensors. It’s using these sensors to streamline business across buildings, roads, vehicles, equipment, and sites. These sensors and the ways in which they are used or where they are installed can be customised to suit specific business requirements.
“With qualified electronic engineers and software experts, you can design a vast array of solutions to meet the real needs of your business,” says Bornheim. “Our engineers can programme, create, migrate and integrate embedded IoT solutions for microcontrollers, sensors, and processors. They can also develop intuitive dashboards and human-machine interfaces for IoT and machine-to-machine (M2M) devices to manage the input and output of a wide range of functionalities.”
The benefits of IoT lie in its ubiquity. It can be used in tandem with artificial intelligence or machine learning systems to enhance analytics, improve the automation of basic processes and monitor systems and equipment for faults. It can be used alongside M2M applications to enhance the results and the outcomes of the systems and their roles. And it can be used to improve collaboration and communication between man, machine and mine.
“You can use IoT platforms to visualise mission-critical data for device monitoring, remote control, alerts, security management, health and safety and healthcare,” concludes Bornheim. “The sky is genuinely the limit, especially now that the cost of sensors has come down and the intelligence of solutions and applications has gone up. From real-time insights to hands-on security and safety alerts to data that changes business direction and focus, IoT brings a myriad of benefits to the table.”
Oracle leads in clash of
Three e-commerce platforms have been awarded “gold medals” for leading the way in customer experience. SoftwareReviews, a division of Info-Tech Research Group, named Oracle Commerce Cloud the leader in its 2020 eCommerce Data Quadrant Awards, followed by Shopify Plus and IBM Digital Commerce. The awards are based on user reviews.
The three vendors received the following citations:
- Oracle Commerce Cloud ranked highest among software users, earning the number-one spot in many of the product feature section areas, shining brightest in reporting and analytics, predictive recommendations, order management, and integrated search.
- Shopify Plus performed consistently well according to users, taking the number-one spot for catalogue management, shopping cart management and ease of customisation.
- IBM Digital Commerce did exceptionally well in business value created, quality of features, and vendor support.
The SoftwareReviews Data Quadrant differentiates itself with insightful survey questions, backed by 22 years of research in IT. The study involves gathering intelligence on user satisfaction with both product features and experience with the vendor. When distilled, the customer’s experience is shaped by both the software interface and relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product in its entirety and helps identify vendors that can deliver on both for the complete software experience.
“Our recent Data Quadrant in e-commerce solutions provides a compelling snapshot of the most popular enterprise-ready players, and can help you make an informed, data-driven selection of an e-commerce platform that will exceed your expectations,” says Ben Dickie, research director at Info-Tech Research Group.
“Having a dedicated e-commerce platform is where the rubber hits the road in transacting with your customers through digital channels. These platforms provide an indispensable array of features, from product catalog and cart management to payment processing to detailed transaction analytics.”