It was International Accounting day this week (10 November), marking a good moment to reflect on the ways that the
profession is changing. For a long time, accountants were considered bean-counters, which is essential, but they’ve become much more than just number-crunchers.
They’re essential business partners and will be vital in guiding small businesses through the challenges ahead.
Our State of Accounting in South Africa research found that 97% of accountants believe that they can support economic growth. And our
State of Small Business in SA research
found that 28% of businesses wanted their accountants to act as a full-on business consultant. This is an increase from the previous year,
when it was just 11%.
Technology has been one of the key factors enabling this shift, allowing accountants to step away from manual and repetitive tasks. Our research found that 87% of accounting firms use
at least some cloud technology, and many others have turned to automation.
Montaque Swanepoel, the founder and CEO of CFO360,
says that “cloud technology has given our clients and us an advantage during the sudden forced remote working around the
world. Already having real-time access from anywhere to your finances
has made recently forced adjustments easier. In 2020 we found ourselves
helping more new businesses migrate to the cloud than before. Being in the cloud as a business is no longer optional.”
While
this model has proved successful for early adopters like CFO360, many
businesses are still struggling. According to our research two-thirds of
accounting firms struggle to hire talent with the
right technology skills for future growth. Here is how we can – and must – support accountants so they can guide small businesses.
Cultivating the right skillset
Our research found that 35% of accountants reported that their firm seeks candidates with cloud skills, and this number
is bound to have increased due to Covid and remote working. Cloud competence is no longer a new skill, and businesses will increasingly be seeking out advisors with these skills.
To support this shift, the industry needs a strong pipeline of technologically skilled accountants. It’s encouraging to see education providers stepping up to ensure that graduates are equipped with
up to date skills. At Xero, for instance, we’ve established a programme called Xero Learn to support education providers in getting young accountants up to speed with cloud
tech, so that they can show up to their first day on the job feeling confident.
Cultivating the right skills in the next generation of accountants, as well as among current advisors, is critical. We can’t rely entirely on the next generation – firms need to be upskilling teams
to close this gap now. It’s positive, therefore, to see that 76% of firms have invested in training staff in new skills over the last year.
Preparing the accountants of today
The evolution of accounting is already well underway. Our pre-Covid research found that 54% of firms believed they would manage both finances and business advice in the near future. And 38% even reported that offering
advice on growth would be their accountants’ primary responsibility, while just 8% thought they would remain focused entirely on the numbers.
As Montaque puts it, “we have realised as accountants, our roles have started to shift in the last couple of years. Although the need for tax compliance, bookkeeping, and accounting is still necessary and always
will be, for the small business owner, the need for strong business partners and business advisory has grown. With the right technology and the right advice, many business owners have capitalised on growth opportunities or adjusted to weather the storm. With
some industries thriving and others struggling, the business advisory role, supported by the right technology, has never been more important.”
There are plenty of resources out there to help enable this shift, as well as technology partners and constant efforts by software-makers to make their offerings easier to use and more powerful. For instance, current
accounting apps already tie into bank feeds, automating financial data capture. So simply updating to the latest apps will already save accountants’ time.
Getting through the challenges ahead
Accountants have already played a massive role in supporting their small business clients as they’ve had to adapt to survive. They are the unsung heroes of our ongoing recovery, and that’s why it’s so important
to recognise them this International Accounting Day. But the industry will need the right support to weather this storm. The technology community and accounting bodies must work together to create the right support network for accountants and small businesses
alike.
