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How Ford helped put man on the moon

Ford had a hand in the Apollo 11 mission equipment which enabled the mission, including the voice transmission back to Houston.



“Houston, Tranquility Base here. The Eagle has landed.” As Neil Armstrong’s words reverberated throughout the NASA Mission Control Center in Houston, and cheers and celebrations erupted both at Mission Control and around the world. The Apollo 11 lunar module had just landed on the moon.

Fifty years after that fateful moment, there isn’t much about the moon landing that has escaped our collective knowledge. But one thing that might surprise people is that Ford Motor Company had a huge hand in the Apollo 11 mission. All of the equipment that enabled the mission — including the voice transmission back to Houston and out to the rest of the world — was possible because of Ford’s role in building and maintaining the Mission Control Center.

How did the company that put the world on wheels come to be a part of putting a man on the moon?

From Carbon Arc Lamps to the Space Race

The story begins with Philco, founded in 1892 to produce carbon arc lamps before shifting into battery, radio and television production. In 1953, Philco engineers invented the surface barrier transistor, the first high-frequency transistor that enabled the development of high-speed computers. Philco’s effort to miniaturize and perfect the transistor led to work with the U.S. Military and NASA, but by 1960 financial difficulties forced the company to seek an outside buyer.

Looking to expand its product offerings beyond the automobile industry, Ford was intrigued by the access to new and innovative technologies engineered by Philco. It purchased the company in 1961 and Ford transferred its Aeronutronic Division to a new entity it called Philco-Ford.

In 1963, the company went head-to-head against tech giants like IBM, RCA, Lockheed, Hughes Aircraft and AT&T in a bid to implement the Mission Control Center at the new Manned Space Center in Houston. Although Philco-Ford was considered an underdog in the process, it was ultimately awarded the role as prime contractor.

“Had it not been for the merger with Ford, the company most likely would not have been considered for the job because of the magnitude of the engineering resources required,” Walter LaBerge, manager of Philco-Ford Houston Operations, noted in an oral history recounting the project.

Building What Had Never Been Built Before

The job responsibilities for Philco-Ford were immense, encompassing the design of hardware and software systems to solve problems that had never been experienced before, plus manufacturing, installation, start-up and testing of the control center, including data and control links to NASA’s remote tracking sites.

“In short, what NASA needed on the ground to assure a landing on the moon in the 60s was a major computer-assisted decision-making capability which no one had when Philco-Ford received the contract,” reads a company document from the time.

The Mission Control Center was completed in about two years — just in time to monitor the Gemini 3 mission in March of 1965 — and was fully functional a few months later when all mission control operations were moved from Cape Kennedy to Houston’s Manned Space Center.

In addition to designing and building out the control center, Philco-Ford provided technical and engineering support personnel during construction and ongoing operations. The system designs were updated for each mission, some of which required as many as 2 million wiring changes. Other statistics from Mission Control are just as staggering now as when they were installed more than 50 years ago:

  • More than 1,500 different items of telemetry data — from an astronaut’s health to the results of tests and flight data — flowed into the center simultaneously.
  • The Mission Control Center housed the largest assembly of television switching equipment in the world.
  • More than 60,000 miles of wiring were laid and maintained to continue operations.
  • Five IBM 360/75 mainframe computers sent data to more than 1,300 indicator switches to be monitored by mission flight controllers.

The Journey to the Moon

While Philco-Ford was involved with all of the Apollo missions, two stand out for their complexity.

The Apollo 8 mission featured the first spacecraft to orbit the moon and return to earth. This mission presented serious challenges to the personnel and equipment at the Mission Control Center because signals and data would be lost as the craft went behind the moon during the lunar orbit. There were some concerns about how the signal would be reacquired, but the equipment worked flawlessly and even allowed the astronauts to make several broadcasts from space — including a message of peace on Christmas Eve 1968.

In July 1969, Apollo 11 was the focus of the world. The work by Philco-Ford and the Mission Control staff was even more complex due to the unprecedented nature of the mission. As the world held its breath on July 20, the descent to the moon’s surface was broadcast around the globe.

The astronauts conducted a series of experiments and gathered lunar surface materials. They deployed the Early Apollo Scientific Experiments Package (EASEP), which would remain on the moon and monitor environmental conditions. The EASEP was a joint effort of NASA, Philco-Ford and IBM, so even after the successful return of the astronauts on July 24, 1969, the experimental package would remain and broadcast data for another year.

Life After the ‘Giant Leap’

Philco-Ford’s role with Mission Control continued as the Apollo missions gave way to Skylab, Apollo-Soyuz and eventually the Space Shuttle. Renamed Ford Aerospace and Communications Corporation in 1976, the company also began to provide additional services in satellite communication, including high-speed information systems with communication and environmental satellites. At one point in the early 1980s, Ford Aerospace had built more than half the communications satellites in orbit.

In 1990, Ford Motor Company exited the aerospace industry when Ford Aerospace was sold to Loral Corporation, but the same spirit of curiosity and innovation that powered its aerospace endeavors is still alive and well today. With major investments and advancements in self-driving technology, connected and electrified vehicles, as well as a major initiative to connect our transportation systems to a more efficient network, Ford is actively working to harness the power of technology to help cities overcome their own unique challenges. We’ve put our heads down to create groundbreaking technology before, and that gives us the confidence to know we can do it again to make life better for all, right here on earth.

Meanwhile, the Mission Control Center became a symbol of the space race recognized around the world, with historian Layne Karafantis describing it as “the most famous iteration of a particularly mid-century technology: the global Control Center.”

“The MCC in Houston, filled with consoles and computers and displays of real-time data, became iconic,” she continued. “MCC was a dynamic space whose design was created and implemented with almost every possible contingency considered. The Philco-Ford team’s integration of display, communication, and data-processing technologies within the Center made a manned mission to the Moon possible.”

Just like the rest of the world, Henry Ford II watched star-struck when that mission proved successful, inspired by its magnitude — and by what it could also mean for our terrestrial future.

“Only a few generations ago, most men lived and died within a few hundred miles of their birthplaces,” he said in a statement. “Now our horizons are virtually limitless. If man can walk on the moon, he can look to the planets and beyond the solar system as Columbus must have looked across a forbidding ocean… If we show the same determination and willingness to commit our resources, we can master the problems of our cities just as we have mastered the challenge of space.”


Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK



One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.

Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.

When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.

That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.

In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.

The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.

Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.

“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.

“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”

Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.

In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Follow him on Twitter and Instagram on @art2gee

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Robots coming to IFA



Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.

The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.

The following will be among the exhibitors making Hall 26 a must-visit:

Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.

Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.

Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.

Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.

Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.

And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.

IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit

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