People have different views on the impact of technology, with some welcoming it and some fearing it. Despite this, it has made our live easier and CHRISTOPH NIEUWOUDT, CEO: FNB Consumer Segment explains the impact it will have on the financial industry.
People have strong views on the impact of digital technology on their lives, from the excitement of getting a new gadget to the satisfaction of doing in minutes what used to require a trip or a long phone call. Contrary perspectives include the fear of being left behind or even what technology will do to their employment prospects over time.
One thing we can all agree on is that digital progress is inevitable. The implications of the use of technology by society are immensely profound, with terms such as “The Second Machine Age” or the “Fourth Industrial Revolution” being used to give this evolution a name.
Let’s takes a closer look at the impact of digital transformation on consumers and the broader financial services industry:
Digital revolution is already at an advanced stage
In 2016 FNB customers had over 10 billion interactions with the bank, of which only 120 million (just over 1%) was on a face-to-face basis. Roughly 8.5 billion (85%) was purely on digital channels and the rest via point-of-sale (card swipes or online purchases) and ATM transactions.
The number of FNB customer interactions has tripled since 2010, growing at more than 20% per annum every year, based on the growth in digital channels. Meanwhile at branches, customers are making significant use of in-branch digital zones.
The reasons for the growth and migration of volumes to digital are obvious as almost every customer knows they can do basically any payment transaction, account or card service function and get most products, including loans, overdrafts, credit card upgrades, savings products and insurance on a 24/7/365 basis via the FNB app, online or cellphone banking. Customers can also buy airtime, pre-pay electricity, play lotto, trade stocks, get a homeloan approved, order a car licence renewal, buy forex, send money to any cellphone in SA, buy stuff via eBucks and the list goes on.
What does this mean for branches and do we still need them?
Branches and branch personnel are no less critical than before, but their role has changed from performing transactions to re-focussing on sales and advising customers on how to bank. In spite of the powerful digital technology, today the bulk of banking consumers still want to talk to someone when opening a new account and even for most product categories.
Additionally, consumers often need help with the new technology, even just to get going and start using it. In my view this leads to much richer and meaningful client interactions. In most cases, branches can be much smaller, but with more room for digital zones and self-service devices such as ATMs and ADTs (deposit taking machines).
This journey is not unique to banking – virtually every sales or service business is or will be going through some elements of digital transformation.
The important effect of such changes is the opportunity to continuously upskill a workforce. At branch level, it’s important for consumers to interact with consultants who understand how the technology works. On this end, we now have e-Bankers who help customers get to grips with banking digitally
Broadly, banking is also seeing a large contingent of specialised roles – IT specialists, analysts, actuaries, engineers, who play a significant role in ‘re-inventing’ solutions all the time
Automating credit decision making and fraud prevention
Today, only a very small percentage of credit decisions are made by people – rather statistical models are used to make fully automated decisions instantly at low cost and with accuracy not achievable by a person. For consumers, this means your risk profile and behaviour determines your loans size and pricing. Importantly, technology has helped reduce fraud loss rates for card and digital transactions.
Move from product-centric to a customer-centric model
FNB has been through a major mind-shift to consistently put the customer at the centre of the universe like never before. Interactions through all channels need to be considerate of making the customer’s experience the best possible by providing a consistent experience across all products and services.
The future for financial services
Often, the question is which banks will “win” the race, or will Apple/Amazon/Facebook/Google or other ‘fintech’ players win?
There are two simple thoughts in this regard. Firstly, due to the massive (data analytical, channel & customer experience) advantages a customer centric approach offers, I believe an integrated player like FNB with a compelling offering across transactional, lending, save/invest, insurance (and in our case telco also) has a major competitive advantage over any player with a limited offering.
Secondly, financial services players that embrace technology and data analytical capabilities in a customer centric manner can and should be the beneficiary of the digital revolution. However, at the end of it all, it comes down to a philosophical decision around business strategy – rather than falling prey to fintech disruptors, banks can unlock the incredible power of innovation for their customers to fulfil the ever changing needs of bank customers.
How to create an esports team
2018 was a landmark year for South African esports as one of the country’s best teams took the battle overseas and made waves in the international scene. A year ago Bravado’s top Counter-Strike: Global Offensive (CS:GO) team relocated to Arizona in the U.S., a venture dubbed Project Destiny, where they used the opportunity to train as full-time professional athletes and conquer the best teams out there.
Project Destiny was a massive success. A year later and Bravado’s CS:GO team had carved a name for itself through several high-profile victories and invitations to top tier tournaments. Clearly this is not the end of the story and the team has been reflecting on the lessons and opportunities.
Team captain Dimitri “Detrony” Hadjipaschali helped lead Project Destiny and gleaned a considerable amount on what needs to go into an esports team.
Team for the right reasons
For aspirant pro players who want to up their game, pun intended, he advises starting at the basics: why do you want a team?
“In recent times, people want to create a team with no direct intention, not knowing if they want to do this casually and socially, or professionally. Doing this professionally requires risk. It depends on how much work and sacrifices are contributed to the cause of creating a team. Playing socially is fine, part-time, as many people do, but playing professionally and wanting to reach the top one day, purely depends on your dedication, motivation and intention.”
Put in the hours
Like any aspirant pro athlete, preparation requires hours of training. Bravado’s players all put in several hours of training daily, 7 days a week, and Project Destiny’s full-time pros worked multiple training sessions every day, usually in the morning and afternoon for 4 hours each, as well as competitive matches in the late evening.
But even Bravado members who are not full time still put in hours of training every day. Serious players need to find the time and build up their dedication because this level of performance is simply the bar set in esports. Said Dimitri:
“The general esports title or game a team competes in will require anything, if not more than, a traditional sport outside of esports would require to get to the top.”
Fortunately, you don’t have to go all-out from the start. Esports are tiered with the top players in the highest tiers. So there is space to cut your esporting teeth while making room for it in your life. But never forget that to be one of the best means no half-measures. In esports, you have to commit to win.
“A good team player is an individual who views his team as a single unit and not just himself as an ‘individual player’ in the bigger picture,” said Dimitri. “They put their team first and before themselves. This is the first main fundamental of a mindset required for a team player.”
Pro teams shouldn’t be mistaken for gaming clans, which are more casual and where gaming is a hobby. Even though they can be very competitive, clans mostly play for fun and entertainment, whereas a professional team is highly competitive with goals that it sets out to accomplish.
This is important because it helps the team members agree on the importance of those goals and the focus required. If you are not willing to show up every day to play the same game, partake in training exercises and learn from feedback, a pro career won’t work for you:
“Playing professionally requires aligned individuals where they share common goals and have equal intentions to realize what they want to achieve and what it takes to compete at a high level.”
Professional athletes aren’t created overnight. It takes many years of focus and dedication while also pursuing studies or working at a day job before someone manages to ascend into a paid career. Esports is the same and demands patience alongside dedication.
Esports teams amplify this requirement. While in Arizona, Bravado applied the maxim “Teams who work together win together.” Household chores were divided up between players, creating a sense of common responsibility. This repetitive reinforcement of team values is crucial for success, whereas impatience for a team to ‘click’ is a recipe for disaster:
“Often, teams do not achieve their desired results and achievements in the short run and immediately resort to a roster change. Or someone in the team is replaced without a completely valid reason. This underestimates the importance of sticking together to create synergy in the long run.”
He also added that using time smartly is perhaps even more important than the amount of time spent on training. The team under Project Destiny used a full-time coach who helped set routines, objectives and priorities:
“The mistake with teams struggling to improve these days is that they do not know and understand how to work with limited time, and how to do this best and constructively as possible. Often teams that aren’t at a top competitive level yet arrange bootcamps, but set the limited time they have with each other incorrectly, or rather not to the best potential.”
When Bravado embarked on Project Destiny, it aimed to put South African esports on the map and serve as role models for aspirant players in the country. By those measures, it has been a huge success and Bravado continues to grow and educate. Through the ongoing support of sponsors Alienware and Intel, Bravado continues its mission of creating esporting excellence and opportunity for South Africans.
Learn more at bravadogaming.com or contact Bravado’s players directly via their social media accounts.
Opera reveals SA browsing habits
Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, has released its State of Mobile Web 2019 report, revealing that nine out of ten people in South Africa use their mobile browser every day.
Other Key findings from the report include:
- Internet users in Africa use their browser to access social media domains such as Facebook, YouTube, Twitter and Instagram, followed by entertainment and search websites
- Opera News users in Africa spend 50% of in-app time watching videos
- South Africans pay six times more per gigabyte of mobile data than people in India
- Opera Mini saved users nearly 100 million USD in mobile data in 2018
The report reveals that the Opera mobile browsers and standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 report also shows that Opera experienced a growth of more than 26 percent of its user base year on year, compared to the first quarter of 2018 in Africa.
“We are thrilled to see that our mobile browsers and news app have grown by 25 million monthly users in the last year, ” said Jørgen Arnesen, Head of Marketing and Distribution at Opera. “The new Opera News app has led this positive growth, as well as the introduction of new features to our mobile browsers like built-in VPN and crypto wallet. The successful partnerships Opera has with major smartphone manufacturers in Africa have also contributed to this massive growth”.
The 2019 edition of the State of the Mobile Web report looked into the use of the Opera Mini browser and the Opera browser for Android, and it shows that mobile browsing is one of the most popular online activities among African internet users. For example, in South Africa, nine out of ten people use their mobile browser every day, an activity they prefer over the use of other applications like YouTube.
The report also revealed that on average, Africans using Opera spend more than 30 minutes browsing online each day. The most browsed category of websites was social media platform domains such as Facebook, YouTube and Instagram, followed by search engines like Google, and entertainment and sport websites.
100 million dollars saved on mobile data
In the State of the Mobile Web 2019 report, Opera gives detailed insight into the use of the data savings feature in the Opera Mini browser, and compares the average price of mobile data in 20 countries in Africa. The results revealed that the data compression mode in Opera Mini saved users nearly 100 million USD of data in 2018.
In this analysis, Opera also compared the costs of data in some African countries with the cost of mobile data in India and Germany. The outcome of this analysis showed that South Africans pay six times more per gigabyte of mobile data than Indians and almost the same price as Germans for one gigabyte of mobile data.
Rapidly changing news and video consumption landscape
The report takes a look at the trends of news and video consumption across Africa. This includes analyzing the usage of its standalone Opera News app, which grew from launch to over 20 million users in a period of one year. Categories like breaking news, local news, and entertainment were the favourites among users in the first quarter of the year.
Video content is also becoming more popular among people who use the Opera News app. The report shows that people spend 50 percent of in-app time inOpera News watching videos on Instaclips, the recently added video feature on the news app.
The usage of Instaclips keeps growing since its test launch in December 2018: in Q1-2019, Instaclips registered a total of 122,000 videos uploaded in different languages such as English, Portoguese, French, Arabic and Swahilli.
Expanding beyond browsing to fuel digital transformation
Opera’s commitment to digital transformation in Africa is ongoing. Beyond the development of its mobile browsers and standalone news app, Opera has made major investments on the African continent, expanding its services to other technology areas such as FinTech and digital advertising.
In 2018, Opera announced the launch of OKash, a fintech micro-lending solution that quickly gained traction among mobile internet users in Kenya. Today, OKash ranks among the most downloaded micro lending applications among Kenyans and its user base keeps on growing.
In May 2019,Opera announced the introduction of Opera Ads, a new advertising platform that allows media agencies and publishers to run more targeted marketing campaigns through the Opera platforms.
The full version of State of Mobile Web 2019 report is available to read online or for download by clicking here.