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Sheer Bliss founder Nadine Hocter gives Bryan Turner a VR massage at the World Wide Worx offices

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Hi-tech reinvents the massage

Virtual reality is invading the world of health and beauty – or is the other way round? ARTHUR GOLDSTUCK discovers a new role for VR through the art of massage.

At the Consumer Electronics Show in Las Vegas earlier this month, massage came into sharp focus thanks to new technologies showcased at the event.

OHCO, developers of full-body shiatsu massage chairs, in collaboration with Esqapes, the first virtual reality (VR) massage centre in the USA, showcased the technology at its booth. It used an Oculus VR headset and OHCO M.8 massage chair, paired to provide different environments accompanied by sensory components like sound, heat and scents. For example, users felt warmth near their toes and smell clove and cinnamon as they lounge by a virtual fireplace in a “Snowbank Cabin” environment.

A New York-based massage and pain relief technology company, truMedic, arrived at CES on the back of acclaim for its MagicHands truShiatsu Neck and Back Massager. At CES, it launched a new version that added “+Heat” to the name, and deep-kneading massage to the experience. It uses a tool that act like a human thumb, reaching sore muscles.

A new truShiatsu PRO Foot Massager is equipped with professional-quality massage technology featuring reflexology rollers, multiple intensities and tailored heat capability, providing an “at-home luxury spa experience”.

The company also unveiled a truRelief MICROTENS PRO electrotherapy device, which comes with seven treatment programs and 20 levels of intensity. It can be used equally by those with pain-related challenges and athletes with high-performance needs.

“We’re pioneering the category of Intelligent Wellness, and in doing so, creating a world beyond relief,” said truMedic CEO Russell Izzo.

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