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Hi-tech reinvents the massage

Virtual reality is invading the world of health and beauty – or is the other way round? ARTHUR GOLDSTUCK discovers a new role for VR through the art of massage.

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Sheer Bliss founder Nadine Hocter gives Bryan Turner a VR massage at the World Wide Worx offices

Imagine you are sitting at your office desk, stretched by deadlines and stressed by office politics. A minute later, you are sitting on a idyllic beach, watching the sunset, and someone is gently massaging your neck.

That’s probably a common fantasy, but now it is also a reality, thanks to the next big step in massage therapy. The ancient art is being transformed by virtual reality (VR), with massage clinics and therapists the world over discovering the transformative power of the technology.

In South Africa, the revolution is led by a company called Sheer Bliss, which works in the corporate space, mainly visiting company offices and call centres. The massage is quick – typically 6 minutes – but the combination of working the most stressed muscles and offering a brief escape to a beach paradise amplifies the experience.

Massage therapy goes back in history several thousand years, first as a sacred form of natural healing in India and later to pamper royals and the rich in ancient Egypt. These days, it is democratised, at least if you can afford it. But thanks to VR, it can now become a mass market experience. Sheer Bliss conducts an average of 27,000 massages a year, with teams in Johannesburg, Cape Town and KZN. Its mobile massage concept means it can also cater for conferences and large sporting events.

However, it’s not so much a case of VR saving the massage industry, as massage giving VR a boost, by providing a wonderful use case for its practical application.

“We needed to find something new to offer our customers,” says Nadine Hocter, founder of Sheer Bliss. “At the same time, we were looking at a way to future-proof the business. I was really lucky in that a group of MBA students at GIBS were given Sheer Bliss for their innovation project. 

“We spoke about various ways of making our original massage more immersive. VR was mentioned, but it was in a meeting with a client who wasn’t biting that we sold the idea. Without realising it at the time, our business moved into a class encompassing the 4th Industrial Revolution.”

Visit the next page to more about how Sheer Bliss became the first virtual reality massage therapy business in South Africa.

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Alexa can now read all messages

For the first time, an Alexa skill is available that makes it possible to listen to any kind of message while driving

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For the first time, Alexa users can now hear all their messages and email read aloud.

Amazon’s Alexa has become a household name. The world’s most popular virtual assistant is getting smarter every day and now, with Amazon Echo Auto, it’s in cars too. 

“In today’s highly connected world, messaging in the form of emails, texts, Facebook Messenger, WhatsApp and work channels like Slack, are integral to our daily routine,” says Barrie Arnold, chief revenue officer at ping. “However, distracted driving is responsible for more than 25% of car crashes and thousands of preventable fatalities every year.” 

ping, a specialist in voice technology founded by Arnold and South African Garin Toren, has developed a new Alexa skill as a companion to its patented smartphone app, that enables any message type to be read aloud. Designed for safety, productivity and convenience, “pingloud” is the first skill of its kind for keeping users connected when they need a hand or an extra pair of eyes.

“The ping Alexa skill is specifically designed to help drivers stay off their phones while giving them exactly what they want – access to their messages.” says Toren, ping CEO. 

Opening up Alexa to developers has resulted in an explosion of new skills available either for free or for a fee that unlocks premium services or features. These tools magnify the usefulness of Alexa devices beyond common tasks like asking for the weather, playing music or requesting help on a homework assignment. According to App Annie, the most downloaded apps in 2019 were Facebook Messenger, Facebook’s main app and WhatsApp, highlighting the importance of messaging. 

“The ping Android app is available worldwide from the Google Pay Store, reading all messages out loud in 30 languages,” says Toren. “The iOS version is in global beta testing with the US launch coming very soon.” 

Once you’ve signed up for ping, it takes a few seconds to link with Alexa, enabling all messages and emails to be read aloud by a smart speaker or Echo Auto device. Simply say, “Hey Alexa, open pingloud.” ping links an account to a voice profile so unauthorised users with access to the same Alexa cannot ask for the authorised user’s messages.

All major message types are supported, including Texts/SMS, WhatsApp, Facebook Messenger, WeChat, Snapchat, Slack, Telegram, Twitter DM’s, Instagram, and all email types. Promotional and social emails are not read by default.

*For more information, visit www.pingloud.com

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Coronavirus to hit 5G

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Global 5G smartphone shipments are expected to reach 199 million units in 2020, after disruption caused by the coronavirus scare put a cap on sales forecasts, according to the latest research from Strategy Analytics.

Ken Hyers, Director at Strategy Analytics, said, “Global 5G smartphone shipments will grow more than tenfold from 19 million units in 2019 to 199 million in 2020. The 5G segment will be the fastest-growing part of the worldwide smartphone industry this year. Consumers want faster 5G smartphones to surf richer content, such as video or games. We forecast 5G penetration to rise from 1 percent of all smartphones shipped globally in 2019 to 15 percent of total in 2020.”

Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, added, “China, United States, South Korea, Japan and Germany are by far the largest 5G smartphone markets this year. The big-five countries together will make up 9 in 10 of all 5G smartphones sold worldwide in 2020. However, other important regions, like India and Indonesia, are lagging way behind and will not be offering mass-market 5G for at least another year or two.”

Neil Mawston, Executive Director at Strategy Analytics, added, “The global 5G smartphone industry is growing quickly, but the ongoing coronavirus scare and subsequent economic slowdown will put a cap on overall 5G demand this year. The COVID-19 outbreak is currently restricting smartphone production in Asia, disrupting supply chains, and deterring consumers from visiting retail stores to buy new 5G devices in some parts of China. The first half of 2020 will be much weaker than expected for the 5G industry, but we expect a strong bounce-back in the second half of the year if the coronavirus spread is brought under control.”

Exhibit 1: Global 5G Smartphone Shipments Forecast in 2020 1

Global Smartphone Shipments (Millions of Units)20192020
5G19199
Rest of Market13941165
Total14131364
 
Global Smartphone Shipments (% of Total)20192020
5G1%15%
Rest of Market99%85%
Total100%100%

Source: Strategy Analytics

The full report, Global Handset Sales for 88 Countries & 19 Technologies, is published by the Strategy Analytics Emerging Device Technologies (EDT) service, details of which can be found here: https://tinyurl.com/wep83gc.

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