At the intersection of customer-centric innovation and user experience (UX), we’re also seeing some profoundly interesting trends developing in the global technology UX space, which are changing the way we interact with, and think about, computing.
While pointing, clicking, and typing still have their place, we’ve also cemented tapping and swiping into our collective consciousness in the past few years. Additionally, speaking is now becoming a fixture. Although voice is not yet a popular interface in South Africa, I think it will soon grow in usage here, as voice and intelligent assistants continue to evolve at an impressive rate.
This makes sense for sheer convenience when you consider that research shows we can type about 40 words per minute, but can only speak about 150 words per minute comfortably. Soon, we won’t just use voice activation in smart phones, speakers and cars, but far more ubiquitously with laptops, and multiple devices around the home and office.
Moving to multimodal input
In fact, our interaction with smart devices will become more multimodal, moving toward what is most natural for the user or the environment they are in. That means instead of using voice or keyboard and mouse or tapping and swiping in isolated ways – we’ll increasingly use them together in more layered ways (imagine touching the screen while voicing a command). We’re beginning to move in this direction with innovations like far-field mics facilitating voice-enabled intelligent AIs such as Cortana and Alexa in some of our Lenovo laptops because it can be easier to talk to your PC in addition to using a traditional input like the mouse. The layering of visual and audible content as well as voice and touch is another example, because sometimes it’s just easier to tap the desired result versus saying a command out loud, or glancing at the display for data instead of listening.
Overall, voice is an area that still needs to evolve – and it will. We’re currently in what I call the ‘Wild, Wild West’ of voice. Just consider the multiple voice offerings all jostling for customer attention: Alexa, Cortana, Google Assistant, Siri, Bixby, and so on.
Choices to fit your needs
The unanswered question in the face of these options is choice. In my view, consumers will not want to be confined to one ecosystem. I believe the longer-term winners in voice will be the companies that make offerings which are interoperable with others – like our latest ThinkPad X1 series and Yoga 730 that are Cortana and Alexa-ready. The point is to empower users to play music, get news, or shop online using just their voices. This reflects a shift that is redefining the PC to something much more than a work-focused or task-based machine; in various form factors, PCs will fit into your suite of home-based consumer products, capable of being your intelligent digital assistant and playing a role in running your home appliances – all via voice.
The evolution of sight + sound
This leads me to a point about a growing user experience trend around the integration of video and voice. Over the next year or so, when customers speak a command, we’ll increasingly see a tailored response applicable to that command. For example, a simple question might be answered solely by your voice assistant. But a more complex request may provide the user with a more rounded response: it could be a graphical visualisation, or even a video. In line with this direction is our new Lenovo Smart Display with Google Assistant built-in. It’s all about the evolution of sight and sound with the intention of saving a user’s time and making their home life smarter and more convenient by adding context-relevant visuals. Users will be able to begin their morning with the latest weather, traffic situation, and meeting schedules, or relax in the evening by video-calling friends and watching YouTube – once again, just by using their voice.
We expect to see an increase in both video content and video usage frequency as this trend takes hold. Data suggests that smartphones are held in portrait mode up to 94% of the time – which has been driving the use of portrait video, given that smartphones are the dominant consumption device. As a result, more portrait video is showing up in other form factors such as laptops, tablets, desktops, and now in the Lenovo Smart Display that transitions seamlessly from landscape to portrait mode. And with millions of millennials livestreaming and watching hours of videos online each day, we will see better cameras, better displays, more augmented reality (AR) video content, and more evolved AI that does a better job analysing video to help with better user recommendations.
I’m excited for what these voice and video trends will bring. Expect users to become more willing and savvy as they use voice skills with devices in more sophisticated ways. And expect voice to become more intelligent and useful in AR settings, IoT applications in the smart home and office, and for handling better cross-device interaction. Interesting times are ahead.
- Thibault Dousson, General Manager, Lenovo South Africa & SADC