Korean electronics manufacturer LG has spent the last two years proving its high-tech credentials as a smartphone technology leader. With the release of the G4, it is ready for more, writes ARTHUR GOLDSTUCK.
When the LG G4 smartphone arrives in South African stores in mid-June, it won’t dazzle the market with the latest in technology breakthroughs. That would be so, like, yesterday, for a brand that has already shown its technology smarts, with advances ranging from 3D visuals several years ago to curved screens over the past year.
This time round, LG wants to impress the market with something more basic: market share.
While specific sales figures for South Africa have not been released, LG says the G3 sold double the number of the G2, and the target for the G4 is to double up again on the G2. To put that in context, the most recent market research from World Wide Worx and GeoPoll shows that LG has about 2,7 per cent market share in South Africa, almost exactly on a par with Sony. While other LG models contribute to that share, doubling G3 sales with the G4 will contribute significantly.
LG has something of a hill to climb, though, as the intended next purchase of South African consumers, revealed in the same study, shows it dropping a percentage point and Sony rising substantially.
For this reason, the timing of a phone like the G4 could not be better. The latest G-round comes across as a culmination of several years of development, fine-tuning and learning from the customer.
On the most basic level, LG has repaired a flaw in its previous devices, namely an overtight SIM slot, which tended to shred SIM cards when they were swopped to other devices. It still has an old-style slide-in wire-frame SIM slot, but the fit is more comfortable, and not designed to prevent one from ever removing it. On such basic foundations are positive experiences built.
It’s the first phone I’ve used where the switching process from one device has worked seamlessly, as advertised. Using NFC (Near Field Communications) on the phone, one holds it to another phone also running NFC to capture all settings, files and profile of installed apps. Aside from a few prompts and logging into an e-mail account on the new device, it all happens automatically.
So far so similar to Samsung and HTC. The difference is that, once logged into Gmail or the Play Store, it begins automatically downloading all apps installed on the previous phone. With other devices, most have to be selected individually, and accepted one by one. The saving in time and energy can be enormous.
The user interface is also simpler and more satisfying than on most Android phones, thanks to an avoidance of “bloatware”, as proprietary software add-ons are known.
On the hardware side, the phone naturally also outdoes its predecessors but, more important, much of the competition.
Most noticeably, the battery is removable, and it has giant-sized 3000mAh capacity – allowing for full-day usage despite the large screen – in what has the appearance of a standard-sized battery.
The camera is especially impressive, and a quick test against the iPhone 6 Plus and MTN One M9 give it a clear edge. At F1.8, it has the widest aperture lens on a major brand phone in this market – edging out the F1.9 aperture of the Samsung Galaxy S6 – which means it lets in more light and allows for more precise focus. Unlike many comparisons between phone camera lenses, the difference here is obvious even to the untrained eye.
The display dazzlingly sharp, in an environment where there is no longer such a thing as a screen that is NOT sharp. This is largely thanks to Quad HD resolution (four times high-definition, or 2,560 x 1,440 pixels) of its 5.5-inch display, and something called IPS Quantum Display, which allows for better control of the liquid crystals that make up the screen. More light is emitted, contrasts are sharper, and blacks are deeper, allowing for a richer, more defined colour.
Deon Prinsloo, General Manager LG Mobile, summed up the marketing position of the G4 like this: “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the user interface, this is the most ambitious phone we’ve ever created.”
Hand-in-hand with LG’s highest ambitions yet for market presence, it takes the concept of “flagship phone” into a new category we can call the “standard-bearer phone”.
The Specifications of the G4, as supplied by LG, are:
• Chipset: Qualcomm Snapdragon™ 808 Processor
• Display: 5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
• Memory: 32GB eMMC ROM, 3GB LPDDR3 RAM / microSD slot
• Camera: Rear 16MP with F1.8 Aperture / OIS 2.0 / Front 8MP with F2.0 Aperture
• Battery: 3,000mAh (removable)
• Operating System: Android 5.1 Lollipop
• Size: 148.9 x 76.1 x 6.3 – 9.8 mm
• Weight: 155g
• Network: 4G / LTE / HSPA+ 21 Mbps (3G)
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.1LE / NFC / USB 2.0
• Colours: (Ceramic) Metallic Gray / Ceramic White / Shiny Gold /
(Genuine Leather) Black / Brown / Red / Sky Blue / Beige / Yellow
• Other: Manual Mode / Gesture Interval Shot / Quick Shot
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.
Five key biometric facts
Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.
How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.
Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…
- The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
- The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person. A copy or a fake cannot be used to access a cutting-edge biometric solution.
- Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
- Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers. An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past. Nobody needs to remember their password with biometrics, they only need to show up.
- Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.