Before the explosion of smartphone mapping apps, Garmin was synonymous with navigation. Now it is fighting its way back to relevance, writes ARTHUR GOLDSTUCK.
Does anyone remember the PND? That stands for personal navigational device, and it was a standard accessory bought by drivers of mid- to upper-end vehicles. Typically, it was mounted on the inside of the windscreen via a suction cup. Does that ring a bell?
The dominant brands providing these clunky tools were Garmin and TomTom, and they became synonymous with the idea of maps going digital. But that was before the smartphone, and in the last seven years the global PND market has plummeted.
From 40-million sales in each of 2008 and 2009, according to Berg Insight, it will have dropped to 10-million by 2019. GfK puts the 2014 total at 22-million – down by 21 per cent from 2013. The cause is obvious: by 2013, the monthly active user base for navigation apps on smartphones had reached 180-million.
How, then, do the likes of Garmin and TomTom survive? It’s obvious but hardly simple: they have to reinvent themselves, and they have to reinvent every category in which they operate.
TomTom has put the emphasis on its mapping solutions, driven by telematics and traffic data. Its fleet management solution is used by around 600 000 professional drivers. Its mapping systems are built into on-board vehicle navigation systems, and power Apple Maps as well as Uber.
Garmin, on the other hand, has set out to reinvent the categories for which it is already well-known in the consumer market. Its sports watches and activity trackers are among the most highly rated in this segment and it has relaunched its fitness product range with the vivo sub-brand.
It includes the vivofit fitness band and vivosmart HR activity tracker, which give the market leaders, the Fitbit Charge and Charge HR, a metaphorical and physical run for their money. The main difference is that, rather than focus on activity in itself, they focus on intensity of activity. It is no coincidence that the Vitality fitness rewards programme run by Discovery Health is also making a transition from rewarding activity to rewarding intensity of activity.
“The focus has moved away from steps and to things like intensity minutes,” says Marc Bainbridge, category manager for fitness and outdoor products at Garmin Southern Africa. “The movement to get people moving has been great, but now there’s a disconnect. Intensity minutes will drive people to get the real benefits.”
There is a strong South African connection in Garmin’s sports range. Last year it bought the world’s first cycling radar, which warns of cars approaching from behind, from Stellenbosch-based start-up iKubu. It rebranded it as the Varia Rearview Bike Radar and integrated it tightly into Garmin’s Edge range of cycling computers and the Varia head unit.
“You need so much experience to back such a device and to make it into a form factor that you can take to world markets,” says Walter Mech, CEO of Garmin for Sub-Saharan Africa. He points out that the investment is not unusual. Garmin has become world leader in niche recreational areas through similar acquisitions, like the compass manufacturer Nexus and boat communications brand Fusion, which has given It PND-like dominance in the marine market.
“Getting all these things to talk to each other is where Garmin is a specialist and continues to develop new markets,” says Mech. “You have to innovate continually, otherwise you’re stuck with three models of a single device. Our strength lies in our diversification.”
Reinventing the navigational device
And now it is the turn of the PND to be reinvented. Garmin has dropped the Nuvi name and rebranded its devices as the Drive series, which it says is “specifically designed to help increase driver’s awareness”. The Drive, DriveSmart, DriveAssist and DriveLuxe each take the concept to higher levels.
The features that differentiate these devices may be found individually in a range of apps and gadgets, but are rarely well-integrated. It starts with warnings for upcoming sharp curves, alerts for users driving the wrong-way on a one-way street, and fast-approaching traffic jam notifications, and culminates in fatigue warning alerts on long journeys, with suggestions for potential break times and available rest areas.
“The Nuvi brand was seven or eight years old,” says Mathys Thompson, automotive product manager at Garmin Southern Africa. “Because navigation has become so commercialised and everyone has got it on smartphones, we had to find something to make it relevant again.”
The basic devices, with a range comprising the Drive 40, 50 and 60, replace the entry-level Nuvi units. The more advanced DriveSmart introduces Bluetooth, traffic smart notifications, calendar alerts, a social media feed and WhatsApp integration.
The DriveAssist includes a dashcam, which adds lane change warnings to the mix, along with Go Alert for when you stop at a traffic light and the camera picks up traffic in front is moving while you remain stationary. Finally, the DriveLux offers a premium metal housing and capacitive touch screen.
The functionality, says Thompson, will keep evolving in ways that smartphones can’t match.
“We are now integrating the devices with a backup camera. People are demanding an after-market backup camera, meaning one you can fit to the vehicle after you’ve bought it, allowing you to see behind the vehicle when in reverse. The BC 30 Wireless Backup camera comes with a transmitter for the back of the car and a receiver that plugs into the Drive device.”
Thompson offers one simple but massive benefit of the way Garmin is navigating itself back to the future: “The most exciting development of the new Garmin Drive series is that the driver awareness features typically seen in luxury vehicles are now accessible as an aftermarket solution for all drivers.”
Prepare your cam to capture the Blood Moon
On 27 July 2018, South Africans can witness a total lunar eclipse, as the earth’s shadow completely covers the moon.
Also known as a blood or red moon, a total lunar eclipse is the most dramatic of all lunar eclipses and presents an exciting photographic opportunity for any aspiring photographer or would-be astronomers.
“A lunar eclipse is a rare cosmic sight. For centuries these events have inspired wonder, interest and sometimes fear amongst observers. Of course, if you are lucky to be around when one occurs, you would want to capture it all on camera,” says Dana Eitzen, Corporate and Marketing Communications Executive at Canon South Africa.
Canon ambassador and acclaimed landscape photographer David Noton has provided his top tips to keep in mind when photographing this occasion. In South Africa, the eclipse will be visible from about 19h14 on Friday, 27 July until 01h28 on the Saturday morning. The lunar eclipse will see the light from the sun blocked by the earth as it passes in front of the moon. The moon will turn red because of an effect known as Rayleigh Scattering, where bands of green and violet light become filtered through the atmosphere.
A partial eclipse will begin at 20h24 when the moon will start to turn red. The total eclipse begins at about 21h30 when the moon is completely red. The eclipse reaches its maximum at 22h21 when the moon is closest to the centre of the shadow.
David Noton advises:
- Download the right apps to be in-the-know
The sun’s position in the sky at any given time of day varies massively with latitude and season. That is not the case with the moon as its passage through the heavens is governed by its complex elliptical orbit of the earth. That orbit results in monthly, rather than seasonal variations, as the moon moves through its lunar cycle. The result is big differences in the timing of its appearance and its trajectory through the sky. Luckily, we no longer need to rely on weight tables to consult the behaviour of the moon, we can simply download an app on to our phone. The Photographer’s Ephemeris is useful for giving moonrise and moonset times, bearings and phases; while the Photopills app gives comprehensive information on the position of the moon in our sky. Armed with these two apps, I’m planning to shoot the Blood Moon rising in Dorset, England. I’m aiming to capture the moon within the first fifteen minutes of moonrise so I can catch it low in the sky and juxtapose it against an object on the horizon line for scale – this could be as simple as a tree on a hill.
- Invest in a lens with optimal zoom
On the 27th July, one of the key challenges we’ll face is shooting the moon large in the frame so we can see every crater on the asteroid pockmarked surface. It’s a task normally reserved for astronomers with super powerful telescopes, but if you’ve got a long telephoto lens on a full frame DSLR with around 600 mm of focal length, it can be done, depending on the composition. I will be using the Canon EOS 5D Mark IV with an EF 200-400mm f/4L IS USM Ext. 1.4 x lens.
- Use a tripod to capture the intimate details
As you frame up your shot, one thing will become immediately apparent; lunar tracking is incredibly challenging as the moon moves through the sky surprisingly quickly. As you’ll be using a long lens for this shoot, it’s important to invest in a sturdy tripod to help capture the best possible image. Although it will be tempting to take the shot by hand, it’s important to remember that your subject is over 384,000km away from you and even with a high shutter speed, the slightest of movements will become exaggerated.
- Integrate the moon into your landscape
Whilst images of the moon large in the frame can be beautifully detailed, they are essentially astronomical in their appeal. Personally, I’m far more drawn to using the lunar allure as an element in my landscapes, or using the moonlight as a light source. The latter is difficult, as the amount of light the moon reflects is tiny, whilst the lunar surface is so bright by comparison. Up to now, night photography meant long, long exposures but with cameras such as the Canon EOS-1D X Mark II and the Canon EOS 5D Mark IV now capable of astonishing low light performance, a whole new nocturnal world of opportunities has been opened to photographers.
- Master the shutter speed for your subject
The most evocative and genuine use of the moon in landscape portraits results from situations when the light on the moon balances with the twilight in the surrounding sky. Such images have a subtle appeal, mood and believability. By definition, any scene incorporating a medium or wide-angle view is going to render the moon as a tiny pin prick of light, but its presence will still be felt. Our eyes naturally gravitate to it, however insignificant it may seem. Of course, the issue of shutter speed is always there; too slow an exposure and all we’ll see is an unsightly lunar streak, even with a wide-angle lens.
On a clear night, mastering the shutter speed of your camera is integral to capturing the moon – exposing at 1/250 sec @ f8 ISO 100 (depending on focal length) is what you’ll need to stop the motion from blurring and if you are to get the technique right, with the high quality of cameras such as the Canon EOS 5DS R, you might even be able to see the twelve cameras that were left up there by NASA in the 60’s!
How Africa can embrace AI
Currently, no African country is among the top 10 countries expected to benefit most from AI and automation. But, the continent has the potential to catch up with the rest of world if we act fast, says ZOAIB HOOSEN, Microsoft Managing Director.
To play catch up, we must take advantage of our best and most powerful resource – our human capital. According to a report by the World Economic Forum (WEF), more than 60 percent of the population in sub-Saharan Africa is under the age of 25.
These are the people who are poised to create a future where humans and AI can work together for the good of society. In fact, the most recent WEF Global Shapers survey found that almost 80 percent of youth believe technology like AI is creating jobs rather than destroying them.
Staying ahead of the trends to stay employed
AI developments are expected to impact existing jobs, as AI can replicate certain activities at greater speed and scale. In some areas, AI could learn faster than humans, if not yet as deeply.
According to Gartner, while AI will improve the productivity of many jobs and create millions more new positions, it could impact many others. The simpler and less creative the job, the earlier, a bot for example, could replace it.
It’s important to stay ahead of the trends and find opportunities to expand our knowledge and skills while learning how to work more closely and symbiotically with technology.
Another global study by Accenture, found that the adoption of AI will create several new job categories requiring important and yet surprising skills. These include trainers, who are tasked with teaching AI systems how to perform; explainers, who bridge the gap between technologist and business leader; and sustainers, who ensure that AI systems are operating as designed.
It’s clear that successfully integrating human intelligence with AI, so they co-exist in a two-way learning relationship, will become more critical than ever.
Combining STEM with the arts
Young people have a leg up on those already in the working world because they can easily develop the necessary skills for these new roles. It’s therefore essential that our education system constantly evolves to equip youth with the right skills and way of thinking to be successful in jobs that may not even exist yet.
As the division of tasks between man and machine changes, we must re-evaluate the type of knowledge and skills imparted to future generations.
For example, technical skills will be required to design and implement AI systems, but interpersonal skills, creativity and emotional intelligence will also become crucial in giving humans an advantage over machines.
“At one level, AI will require that even more people specialise in digital skills and data science. But skilling-up for an AI-powered world involves more than science, technology, engineering and math. As computers behave more like humans, the social sciences and humanities will become even more important. Languages, art, history, economics, ethics, philosophy, psychology and human development courses can teach critical, philosophical and ethics-based skills that will be instrumental in the development and management of AI solutions.” This is according to Microsoft president, Brad Smith, and EVP of AI and research, Harry Shum, who recently authored the book “The Future Computed”, which primarily deals with AI and its role in society.
Interestingly, institutions like Stanford University are already implementing this forward-thinking approach. The university offers a programme called CS+X, which integrates its computer science degree with humanities degrees, resulting in a Bachelor of Arts and Science qualification.
Revisiting laws and regulation
For this type of evolution to happen, the onus is on policy makers to revisit current laws and even bring in new regulations. Policy makers need to identify the groups most at risk of losing their jobs and create strategies to reintegrate them into the economy.
Simultaneously, though AI could be hugely beneficial in areas such as curbing poor access to healthcare and improving diagnoses for example, physicians may avoid using this technology for fear of malpractice. To avoid this, we need regulation that closes the gap between the pace of technological change and that of regulatory response. It will also become essential to develop a code of ethics for this new ecosystem.
Preparing for the future
With the recent convergence of a transformative set of technologies, economies are entering a period in which AI has the potential overcome physical limitations and open up new sources of value and growth.
To avoid missing out on this opportunity, policy makers and business leaders must prepare for, and work toward, a future with AI. We must do so not with the idea that AI is simply another productivity enhancer. Rather, we must see AI as the tool that can transform our thinking about how growth is created.
It comes down to a choice of our people and economies being part of the technological disruption, or being left behind.